Verasonics‘s Case Study

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Health

About

Verasonics became a notable player in the field of research ultrasound technology back in 2001 at Kirkland, Washington. The company is known to develop, manufacture and retail advanced Vantage and Vantage NXT Research Ultrasound Systems.

The demands of academic and commercial researchers are met by these cutting-edge systems which are pushing the boundaries of Ultrasound research and applications. Verasonics is recognized by its high-performance ultrasound solutions as the number one brand for those who want innovative thinking in their field.

The Challenge

Verasonics, despite their technological capabilities, faced a major challenge in the digital world. Their products were superior while their online presence was nowhere close. The difficulty most clients and scholars faced in discovering their groundbreaking ultrasound systems was the poor search engine visibility the company experienced.

Their expansion and market penetration were being slowed down by the inconsistency between their online presence and their offline reputation

When We Started

To eliminate this digital divide, Verasonics effectuated a partnership with Ranking by SEO. The first step was to completely redesign their website in a way that made it look chic and appealing to the eye while at the same time being very informative on what they do. According to our research, creating an elegant site won’t just be a thing of beauty for your eyes but will also enhance usability as users navigate through page after page of Verasonics’ products.

Consequently, we carried out a seams strategy for body SEO which included optimization both of content and structure to enhance search engine positions. It was essential to conduct profound keyprase investigations and in-page rectifications appropriate for the domain of medical ultrasound research.

In addition to this, we initiated specific Digital Advertising campaigns. The purpose of these campaigns was to reach out to academic and commercial researchers specifically targeted by Verasonics in order to make the viewers aware of the brand.

The Results

Verasonics achieved remarkable results from its comprehensive digital marketing campaign. This strategy boosted its online presence greatly. The significant improvement in the company’s website resulted in higher customer interaction, as evidenced by an increase in the average time spent on the site exploring product information and technology.

The specialized promotions registered well with their intended audience leading to a significant rise in the number of potential customers. This made Verasonics more discoverable to more researchers and institutions from all over the world, which in turn gave rise to new cooperation opportunities and alliances.

Verasonic’s improved web visibility not only show that they were the best in the industry but also led to new possibilities for development. Such interest in the Vantage and Vantage NXT systems indicated that the company had maintained its place in cutting-edge research ultrasound technology.