Who knew a lip-syncing app in 2016 would become a proper social media app within a few years? Now, in 2024, TikTok has a base of monthly 1.04 billion active users, which makes it the fifth most used social media platform. So, it automatically becomes a huge publicizing space for brands, influencers, and the TikTokers themselves. Here, you can implement TikTok SEO to amplify your marketing efforts to secure more organic traffic to your account.
TikTok SEO tips will help your video content show up in the right place. Along with this, it also makes it easier for users to find your videos. Well, the benefits do not end here!
In this blog, we have mentioned the perks of adding tiktok seo to your marketing strategy. Besides this, we have also discussed the tips that will help users secure more views. So, if you want to make your videos go viral, keep reading ahead!
What is TikTok SEO?
TikTok SEO is the process of optimizing video content to improve ranking on search engine results pages. It enhances the TikTok videos to appear on the For You Page of the platform which skyrockets the possibility of securing more views and likes.
Almost 10% of GenZ internet surfers now prefer TikTok for searching their queries. Although it is not a real search engine, it still has its own search bar.
Since TikTok has gained significant popularity over the past few years, Google has even started to rank TikTok content on its results pages. This makes SEO for TikTok highly necessary.
For instance, suppose a user searches for making videos. So, if your account has related videos, the TikTok algorithm will recommend your video to the user. If the user finds your content interesting, you get a new follower as well as a like.
Why Does TikTok Search Engine Optimization Matter?
TikTok is a fast-growing social media platform. On average, by 2024 users will spend 58.4 minutes on TikTok daily. Now that it is becoming the go-to platform for the young generation, competition has also risen.
In order to stand out from the crowd, you can add SEO tips to your TikTok marketing. Besides this, it helps you to target a major section of the young generation. There are other benefits that come with the right implementation of SEO tips. Check them out in the points below!
- Higher chances of Going Viral
TikTok SEO is one of the best ways to give your videos a push to secure an increased rate of visibility. When you optimize your content as per Tiktok seo tips, you garner more traffic to your account. More traffic leads to an increased number of viewers.
People may show appreciation by leaving comments on those videos. So, a huge number of views, likes, comments and shares results in a higher chance of going viral.
- Brand Building
The huge user base of TikTok is really useful for marketers, brands, and even users who want to increase their popularity. An effective SEO strategy makes your videos appear continuously on TikTok users’ FYP pages, automatically leaving an impression on them. Therefore, your brand and username become recognizable thereby strengthening your brand-building process.
- Increased Audience Engagement
Though SEO is a tortoise-paced marketing strategy, once it gears up, it results in favorable outcomes. You may not see changes immediately, but day by day, you will observe an increase in your follower count.
When your videos reach the right audience by strategically implementing SEO tips, more people will start following your account.
- Competitive edge
Statistics say that 26% of marketers engage in influencer marketing on TikTok. It is an effective off-page SEO tactic to bring organic traffic to your account. So, if you are among them, influencer marketing definitely gives you a leg up over your competitors. You will be a few steps ahead and attract the attention of the users prior to them.
TikTok SEO Ranking Factors
Before you jump straight into SEO, you need to know the factors that rank your video content. In the point below, we have mentioned the ranking factors that the algorithm considers while indexing videos for the FYP page on TikTok.
- User interactions
The Tiktok algorithm monitors every activity of users, starting from the liked videos to the videos you have saved in your favorites. From this data, TikTok recommends similar video content to them.
- Consistent content posting
Tiktok search engine indexes the videos of those tiktokers who engage in regularly posting content. So, if you can maintain consistency in uploading videos, you increase the chances of ranking higher on its search engine results page as well as the homepage.
- Video information
Simply posting a video without using relevant hashtags, captions, and sound hampers TikTok’s search results. When its algorithm finds a video lacking in these metrics, it does not index the content on its homepage. This leaves your hard work unattended by your target audience.
So, videos with relevant keywords and hashtags in their titles on trending songs are a good way to optimize your TikTok account.
- Device and account settings
You can modulate your account settings accordingly to optimize your account and attract more viewers. You can set your language preferences, along with country settings. You can choose the type of device.
6 TikTok SEO Tips to Get More Views
TikTok is unique because of its “For You Page” option. It features the content that the algorithm finds worthy of enhanced visibility. If you can implement Tik Tok SEO tips in your marketing strategy, you will find your videos on that page. This increases the probability of the video receiving more views, likes and appreciation.
However, before you start with TikTok marketing, look at the tips mentioned below.
- Begin With the Audience
The audience plays an important role in boosting your TikTok SEO efforts. You must know what kind of videos your target audience is looking forward to watching. What kind of content is receiving more views from them, and which hashtags do they use in the TikTok search bar; you need to conduct proper research on these pointers. Study the comments or DMS if you receive any. Only then will you be able to come up with a strong tiktok SEO strategy.
Having a solid understanding of your target audience helps you craft relevant content with the right captions and hashtags. This makes you visible to TikTok’s search engine crawlers.
- Stay Updated with Current TikTok Trends
TikTok trends are nothing but viral videos that consist of popular components such as sounds, filters, editing, and filming techniques. When more and more people use their interpretation to post videos, say of a popular song, it goes viral.
So, where can you find these trends exactly? When you open the app, it brings you straight to the explore page. That’s where you will find video content that is currently going viral.
Furthermore, you can also use its inbuilt Trend Analysis platform to deepen your research on TikTok trends. So, if you are a brand trying to promote your product or a TikTok creator, jumping on the current trends worked wonders to boost your search traffic. And, not to mention your follower count will also see a spike!
Checklist:
- Keep track of the trending sounds
- Monitor the actions of your competitors
- Encourage your followers to recommend you about recent trends.
- TikTok Keyword Research
Keyword research is a fundamental part of SEO, whether you are optimizing your website or social media platforms. It is a process that involves the identification of the popular search terms and phrases to boost search traffic to your account.
When you identify the popular keywords, the process of content creation becomes easier. You get a clear picture of what content you should create to increase user engagement. You can use the list of relevant keywords to add them to your captions and on-screen text, which will enhance your visibility.
Moreover, the competition for viewer attention is pretty high on TikTok. There are 1.04 billion active users on TikTok monthly, among which 170 million are from the US. This makes keyword research extremely necessary as it will keep you updated with the recent trends. This, in turn, keeps you ahead of your competitors.
To strengthen your TikTok SEO, you need to find the right keywords for it. You can do so by using the search bar of this platform. Aim for long-tail keywords like ” Prepare an Italian breakfast with me”. So, a niche make-up artist will try to target keywords like, “Check out these 5 ways to use your lipstick”
However, this does not mean that you will ignore the short-term keywords. A proper combination of short and long-tail keywords will bring your videos to the search result page whenever they align with the search queries.
There is yet another method to conduct keyword research, which is hashtags. This is a great way to search for popular niche terms. Through hashtags, you will be able to see what is popular among your target audience.
Additionally, you can use the” Other searched for” feature to look for relevant keywords, similar to Google Search’s “People Also Ask.” Use this to find secondary and LSI keywords for your TikTok content.
Checklist for relevant keywords:
- Use Tiktok’s keyword insights tool for keyword research
- Include keywords niche hashtags in captions and thumbnail text
- You can also rename original sounds with the keyword.
- Craft High-Quality Content
Top-tier content is one of the key factors in ranking on TikTok search results pages. If the content is not of good quality, no number of videos can bring favorable results to your SEO for TikTok SEO efforts.
TikTok search crawlers will not index your videos, thereby reducing engagement from the audience. The more engaging the content, the more TikTok will consider it rankable. So, you better start optimizing your TikTok content as soon as possible.
This social media platform is entirely based on visual elements, so it automatically demands prime-quality content in jpeg, mp3, or mp4 format. Produce engaging content on trending sounds with the correct usage of keywords and hashtags.
Additionally, use attention-grabbing on-screen texts that pique the curiosity of viewers, such as, ” Do you know what…” This will help to earn more clicks from viewers, thereby increasing the view count.
Make use of the built-in filters and video effects to make the content more interesting. Create content that becomes a medium of interaction between viewers and the creator. Add clear CTA messages along with questions to receive responses from viewers.
When you keep the floor open to such interactions via content, you are in the good books of the TikTok algorithm. This immediately increases the content’s value, resulting in increased engagement.
Moreover, ensure the authenticity of your content. Taking inspiration from the original creator or other users is acceptable. However, directly copying it without tagging or mentioning that person is not! It is better to keep the originality intact by adding your interpretation to the content.
Checklist:
- Come up with a content strategy
- Use a high-resolution camera and mic
- Don’t overuse effects and filters in your videos
- Use TikTok Creator MarketPlace to find niche creators
- Interact With your Audience
Support from the audience makes your content go viral. So, it becomes the responsibility of TikTok users to value their audience through interaction.
Tiktok’s algorithm considers engagement in the comment section as a sign of engaging content. You build a strong connection with your audience when you reply more via likes, comments, or videos. And, when other users visit your comment section, they will also join the conversion.
Following this practice on a regular basis boosts the visibility of each of your TikTok videos. Therefore, one of the effective tiktok SEO tactics to
So, if you just upload a TikTok video under the impression that it will automatically reach the right audience, you are wrong here. You need to engage with the audience. Just like one of the ranking factors in traditional SEO, which includes consistency with customer engagement, TikTok SEO is no different!
You can start by pinning the first few comments on your tiktok video besides liking them. You can also use the video feature of the tiktok app to reply to comments.
Moreover, going Live is also a great way to initiate interaction with your audience. You can start streaming live, where you can answer the “most-asked questions” or get ideas from them for your next video. Asking them to participate in such activities eventually increases your follower base.
For instance, if you are a book reviewer, you can ask your audience to recommend what books you should read next. Communicate with your “booktok” community to get more love and support from them.
Checklist:
- Use TikTok analytics to learn about engagement metrics
- Respond to DMS and comments
- Upload reaction videos for pinned comments
- Collaborate With Tiktokers
Partnering with content creators on Tiktok is an effective idea to increase your popularity across the platform. Apart from this, it also increases your engagement rate with your audience exponentially.
For instance, suppose you are a small fashion brand with a follower base of 100K followers. You wish to extend your reach by collaborating with one of the popular fashion influencers on TikTok.
Once you seal the partnership, you will find a spike in your follower base. Followers from their account will also visit your profile. Chances are always high that they will end up following you as well.
Moreover, you can also make videos together with other verified influencers. If you are a dancer, you can do a collab video. So, collaborate with other Tiktokers to leverage their popularity and gain yours!
Checklist:
- Find an influencer from your niche
- the profile must have a good amount of follower base
- The compensation budget for the influencer must be within your affordability
- Use Trending Hashtags
Hashtags on social media platforms act in the same way keywords do for traditional search engines. They tend to accelerate your visibility in front of the right audience. Using hashtags is basically a shortcut to gaining more views for your video!
The importance of hashtags lies in their ability to help categorize TikTok videos according to content, trends, and challenges. Hashtags like #tylawaterchallenge, #viralpost, and #behindthescenes, which are related to your niche, can increase views of your content.
The best part about hashtags is that you do not have to depend on your audience. These hashtags show your video in related posts, automatically extending your reach to a new audience as well. So it does not limit your reach to just your followers.
Checklist:
- Engage in a competitive analysis to find the right hashtags
- Use Tiktok’s Hashtag Tool to find relevant keywords in your niche
- The maximum limit for hashtags is 100 characters
- Use the comment section to add more relevant hashtags
Wrap Up!
If you really want to ace the TikTok game like no other, it is time to optimize your content according to SEO strategies. TikTok SEO helps you understand the nature of its algorithm correctly.
TikTok SEO is helpful for all. It does not matter if you are marketing your brand or if you are an individual showcasing talent. SEO for TikTok allows you to take proper actions to enhance engagement with the audience for better reach.
Additional Resources:
- How to Create Enticing YouTube Video Thumbnails (Easy-To-Follow Tips)
- 86 Video Marketing Statistics You Need to Know in 2024
- How To Promote YouTube Videos in 2024 (Updated 83+Tips That Really Work)
- YouTube SEO in 2024: The Complete Guide to Ranking Videos on Top
- What Is Influencer Marketing and What Does The Future Hold for It?
