Speechify’s Web Design Case Study

Website Platform: WordPress

Services Provided: Web Design Services

Business Type: Business to Consumer

Client Industry: E-Learning Providers

About

Founded in 2016 in Gurgaon, Speechify has put its name on the world map as a pioneer in English language education. The company caters to providing intensive speech courses for the betterment of verbal communication among professionals and students alike. Their approach integrates traditional methods with modern technology to provide personalized learning experiences for varying styles and levels of learning.

Challenges

Speechify’s primary struggle was its outdated and dysfunctional design that failed to adequately convey its services. The poor UI design impacted high bounce rates and low conversion rates, consequently affecting their ability to generate interest and bring in potential or missed students.

Loading issues, added to a non-mobile-responsive design, posed barriers to the users attempting to learn more about their courses and registration processes. Given the context of 20-something, young professionals browsing largely via mobile devices, such technical hurdles had more significant implications.

Navigation problems and compressed content organization made it difficult for visitors to find relevant information about courses, pricing, and success stories, which led to low user engagement and opportunities lost on business.

Solution

Ranking by SEO implemented a complete redesign strategy centred on user experience and modern design principles. The team created a clean, intuitive interface in which ease of navigation and clarity of calls to action were prioritized to ensure that the visitors could find what they were looking for quickly.

Mobile-first design principles were utilized throughout development to produce a completely responsive website that lends itself well to all devices. The new design included optimized images and the code was compressed to allow for fast load speed

Streamlined course registrations using a simplified form with progress indicators reduced abandonment rates during registration. Strategically placed student testimonials and success stories were added to establish trust and promote credibility.

The Results

After the site was redesigned, Speechify saw an astonishing 65% drop in its bounce rate and a 45% increase in mobile user engagement within the first three months. The average time spent on the site increased by an outstanding leap from the 1.5-minute mark to 4.2 minutes.

Conversions from course registration led to an abnormally high spike, with a comparative increase of 78% through online enrollments in the last quarter. Mobile responsiveness showed a dramatic 55% increase in registrations through mobile devices.

This ease of navigation in conjunction with an enhanced user experience led to a 40% increase in organic traffic and a 25% improvement in lead quality based on consultation to enrollment ratios.

Speechify’s Client

Ranking By SEO did a great job with our website. They understood what we needed and made it happen. The new site looks fantastic and is easy for our customers to use. Since launching, we’ve seen more traffic and leads reaching us for our courses. Their team was helpful throughout the process. We’re very happy with the results.