Ranking By SEO follows a tactical approach to the implementation of the SEO campaign. We align our process to match your ultimate objectives. Below is a brief overview of how we go about our expert SEO services:
1. Website Audit
We do a complete audit of your website in terms of SEO. We look at technical elements along with on-page aspects. We also identify off-page issues that may be bad for your presence on search engines. Our SEO experts analyze factors such as site speed & mobile responsiveness. We also review broken links and duplicate content. These issues are usually the reasons behind indexability. Our audit also examines metadata & schema markup.
More elements we look into include HTTPS implementation & Core Web Vitals. This deep analysis helps uncover weaknesses we need to work on for your website. This lays the foundation for improvement in search rankings. Our website SEO services revolve around creating a better user experience for your customers.
2. Competition Analysis
We review the SEO efforts of your competition to gather essential data. This data-driven approach gives your business a competitive edge in terms of SEO. We analyze your competitors at the top of Google to identify their strengths. We review the keywords they target along with their backlink strategies. We study their domain authority to see the effort we need to put in to ensure your success. This analysis uncovers opportunities we can cash on to outrank them.
We also examine their technical SEO setup & user experience. Our team uses these insights to develop a custom SEO plan. Our professional SEO company enables you to match your competition & surpass them in the future. This ensures that your website gains better visibility. It attracts more organic traffic, enabling you to dominate the market.
3. Keyword Research & Analysis
Keyword research matters a lot for a successful SEO strategy. We identify high-intent & low-competition keywords that align with your business goals. We analyze audience search behavior on Google. This approach allows us to find the right keywords to use during the SEO implementation. We find keywords with high search volume & low keyword difficulty.
Our SEO experts optimize your website for long-tail keywords. We also use keywords when optimizing for voice search queries. The use of semantic search terms helps expand your reach. We also evaluate the keyword strategies of your competition to uncover gaps we can exploit.
4. Content Creation
Quality content can boost the impact of your website SEO. Our content creation process focuses on content that adds value to your customers. We optimize it with the right keywords while following EEAT guidelines to make it rank well on search engines. We create content for blogs & landing pages. Our writers can also do product descriptions to make sure you can engage your customers the right way.
We use strategic internal linking & proper formatting to enhance the impact of the content. We also use compelling CTAs to improve readability. Our SEO company optimizes the content to make it feature on Google snippets. Our strategic approach makes your content more discoverable. We make the content match the search intent of your customers to bring in organic traffic.
5. On-Page SEO
We optimize every element of your website for better search engine visibility. We also improve user experience which positively affects your ability to rank well on SERPs. Our SEO experts optimize title tags & meta descriptions with keywords. We do the same for header tags and image alt texts to cover every base. Optimizing URL structures & improving readability are also parts of the process for us.
We improve the site navigation to create a better experience for customers. We also improve internal linking while simplifying the content structure. These services increase the dwell time for the visitors. We implement schema markup to make your content appear on rich snippets.
6. Technical SEO
We pay attention to technical SEO to make sure your site is user and search engine-friendly. The goal of technical optimization is to make sure your website performs optimally. We conduct a thorough audit of your site to identify issues that affect its performance. We address problems like slow loading speed & crawl errors. We also tackle improper indexing to streamline everything.
We fix broken links pointing to your site. Our team optimizes robots.txt and XML sitemaps during the technical SEO implementation. We also use secure HTTPS protocols to ensure search engines can crawl and index your site efficiently. Another aspect of technical SEO for us is to reduce duplicate content and we use canonical tags to avoid this issue.
7. Local SEO (If Needed/On Demand)
Local SEO is a must for businesses that target customers in a specific location. We optimize your Google & Bing Business Profiles to create a solid presence for your business. Our team provides accurate business details & engaging descriptions for your profile. We use quality images to enhance engagement.
Our team builds citations across reputable directories to enhance credibility. We also do local keyword optimization to ensure better results for you in “near me” searches. Ranking By SEO focuses on customer reviews during the local SEO. We reply to the feedback professionally to enhance trust. Our local SEO experts use localized content creation & geo-targeted backlinks to strengthen your presence in specific regions.
8. User Experience Optimization
A seamless user experience for better positions in the SERPs is a must. We improve your website structure & navigation. Our experts ensure an intuitive design that fosters better interactions for customers. We improve page loading speed while reducing bounce rates. We also enhance mobile responsiveness for a smooth browsing experience.
Our user experience optimization strategy eliminates intrusive pop-ups to enhance readability. This ensures faster load times & stable visual elements. We focus on accessibility and interactivity to create a UX that inspires conversions.
9. Backlink Campaigns
Backlink campaigns from Ranking By SEO take your site authority to new heights. We execute strategic backlink campaigns to acquire links from authoritative websites. This boosts your domain authority. We do guest posting & outreach to industry influencers for backlinks. We may also do content partnerships along with digital PR efforts. Our focus on ethical backlink practices ensures sustainable performance for your business.
We analyze the backlink profiles of your competitors to find any gaps we can target. This allows us to create a diverse backlink portfolio for your site. A strong backlinks profile improves your search rankings. It enables you to drive referral traffic that makes your business grow at an incredible pace.
10. Performance Monitoring & Reports
We monitor the performance of your website SEO campaign to ensure it brings in the results you want. We track organic traffic & keyword rankings. Our team also tracks bounce rate & conversions to measure SEO effectiveness. We use Google Analytics & Search Console along with 3rd party SEO tools to measure the performance of the campaign.
We use the data from monitoring to create SEO reports for our clients. These reports feature essential information clients need to know to stay on top of the campaign. Our reports show you the progress along with necessary optimizations. Regular performance reports help improve SEO strategies to ensure your website maintains steady growth.