You might be the best provider of cleaning services in your area. However, general awareness of your service is important for the business to flourish. With the help of SEO for cleaning companies, you can surmount the challenge and let more people know about your business.
A robust SEO optimization will give your cleaning website the necessary rankings to attract more organic traffic. However, SEO is time-consuming.
While optimizing the website for organic rankings, you might not need a lot of material resources but be ready to dedicate a few hours everyday to the process.
However, the process is not tough either. However, it is important to embark on the right SEO strategy, because deviating from Google’s SEO guidelines can be detrimental.
In this blog, we shall guide you through optimizing SEO for cleaning websites. Read to the end to unlock 10 power strategies that can help you rank on the top of the search engine results pages.
What is SEO for Cleaning Companies?
SEO for cleaning companies involves optimizing a cleaning company’s website for organic search results. This includes keyword research, content creation, domain authority boosting, and user experience enhancement to extend dwell time and facilitate conversion.
As search engine optimization generates organic traffic, it broadens the scope for conversions. With its help cleaning companies can generate a streamline of qualified traffic that are easy to convert. Thus, cleaning company SEO is immensely beneficial for the business. Not only does it boost the rank on the SERPs, but also adds to the business revenue.
4 Benefits of SEO for a Cleaning Company Website
- Increased Credibility: SEO best practices mandates brands to follow processes that eventually increase their domain rating, and credibility in the long run. It also boosts the search engine rankings which leads to better domain authoritativeness as it leads to natural link acquisition.
- Brand Awareness: Search engines are the go-to source for people seeking cleaning services. SEO helps broaden the horizon of your reach. It helps make more people aware of your service along with other business details.
- Higher ROI: The average ROI of SEO ranges from 550% to 1220%. This means that for every $1 spent on search engine optimization, you will get $3 in return. This works because the more your cleaning services are discovered, the more chances there are of client conversions.
- Competitive Edge: Many cleaning companies still prefer to operate locally. With SEO backing you up, you automatically gain an advantage over your competitors.
10 Expert Strategies to Upscale Your Rank on the SERPs
As the owner of a cleaning company you already know that any good process takes time, and search engine optimization is no different. While having the necessary equipment, manpower, and resources is important, getting people to know about the cleaning services you offer is imperative for running a successful business.
Hence, we are here with 10 powerful strategies on how to optimize SEO for cleaning companies to guide you through the process. We have put intensive research and our experience into use to craft this blog. Read through it to understand how you can boost search rankings for cleaning companies.
- Keyword Research is the Pillar of SEO
Keyword optimization is the primary basis on which SEO runs. It is a mandatory part in the journey of upgrading the SEO for cleaning companies. It is the practice of finding relevant search terms that potential customers are looking for while finding suitable services in their location.
You have to target one primary keyword for every web page you optimize. This is important as the search engines would compare your web page against thousands of other web pages to check which content is more useful to the visitors before declaring the results in the form of search results.
Hence, if you want to upscale the organic traffic of your cleaning company website, doing intensive keyword research is an absolute must!
It is best if you use a keyword research tool for the purpose. For the uninitiated, we suggest you start with a free research tool like Google Keyword Planner. Although you can as well opt for a more advanced tool like SEMrush or Ahrefs if you have the budget for it.
Don’t target search terms that you think fit. Instead, search for terms that actually do the trick for you. Always check the search volume and keyword difficulty before targeting them.
Suppose you are doing SEO for a carpet cleaning company, and your target search term is ‘carpet cleaners’. In this case, you should also target search terms like ‘carpet cleaning’, carpet cleaning services’ etc.
Don’t forget to optimize the content with local search terms and long tail keywords as these can harness terrific results.
Avoid common keyword research mistakes like overstuffing, ignoring LSI, infusing keywords after writing content, etc. at all costs.
How Do You Optimize Keywords for Cleaning Businesses?
- Use keyword research tools to find relevant terms
- Infuse related and relevant search terms to the main one in the content
- Target keywords with less keyword difficulty
- Use long tail keywords for specific search queries
- Perform a SWOTs Analysis Ahead of Forming your SEO Campaign
To hit the sweet spot of the top 10 ranks, forming a solid SEO campaign might not be enough. You have to look beyond. This is where SWOTs analysis can help you step up the game. SWOT stands for Strength, Weakness, Opportunities, and Threats.
SWOTs analysis doesn’t just point out the strengths and weaknesses of your domain but also helps you get an insight into the potential threats and the opportunities you can leverage to get a higher rank on the search results.
A SWOT analysis pulls internal and external information to give you the data that can potentially help you formulate a solid SEO blueprint. While a website audit gives you the total picture of your cleaning website’s SEO, a SWOT analysis can help cleaning companies mitigate one challenge at a time.
For instance, you can run a SWOT if there is an issue with your organic traffic. In such cases, this type of analysis will look into the specific strengths and lacunas of that segment. Let’s take, for example, your strength is that you have good domain authority, but your organic traffic is decreasing because of a lack of updating old content.
The next step is to tell you about opportunities, like using the skyscraper technique, enhancing EEAT signals, etc. to overcome the challenge. Finally, it lets you know about the threats that are impending your website to get higher organic traffic. The potential threats can be new competitors, negative online reviews, etc.
Mapping all these manually can be a challenge. Try using a good SWOT analysis tool. There are various free and paid tools available online. Pay heed to the report and develop an SEO campaign based on the insight.
Benefits of SWOT Analysis
- Facilitates a thorough understanding of strengths and weaknesses
- Helps the strategy planning division to build a plan to work on opportunities and threats
- Clear understanding regarding the current challenges and offers possible solutions
- Content Quality is a Determining Factor in Search Rankings
If you are targeting to get a higher rank on the SERPs and get more organic traffic, paying attention to High content quality is a must! The catch is that the content requisite for search engine optimization differs vastly from that you have read in literature books.
SEO for cleaning companies depends highly and hugely on the website content. Let us first introduce you to a few strategies for content writing for SEO rankings. For starters, try to create short meaningful headings. This is vital for your title to fit comfortably on different screen sizes. However, it should convey the topic effectively to the readers.
Try writing simple sentences. The website content should be lucid, irrespective of whether you are landing pages, blog posts, or business pages. Maintain a lucid flow while keeping the content interesting.
A surefire way to boost the organic ranking of your blog is to invest your efforts into building an enriching blog section. Choose informative topics that people who want to deep clean their lawn, office, kitchen or home are possibly searching for.
You can incorporate a detailed guide on how to clean different areas. Or blogs like How to Make DIY Cleaning Solutions for Different Countertops. Detailed guides on these can be of help to the users.
While several other SEO skills can be learned within a short span of time, writing content can take some time. If you aren’t an SEO writer, it is best to keep your distance from it. You can give it a shot once in a while in the form of a blog post.
However, for the most part, you should hire a professional content marketing agency to get a better rank on the search engine results pages.
How to Write Effective Content for Cleaning Services that Ranks?
- Keep titles short yet descriptive
- Write in simple sentences
- Content should be relevant to the heading
- Avoid beating around the bush
- Create content that offers value to the readers
- Maintain a high readability
- Infusing Internal & External Links
Optimizing web pages with internal and external links is a definitive tactic for boosting the rank. keep in mind that Google has high standards when it comes to how you should optimize internal and external links within the content.
Let’s talk about internal links first. Well, these are links embedded in the content that leads to other pages of your website.
While writing a blog on ‘tips for deep cleaning the Home’ and you place a link of another blog on ‘Best DIY solutions for Home Cleaning’, people are likely to click on the embedded link. Of course, the link has to be placed on a relevant anchor text.
Internal links enriches the content and offer enriched value to the readers. It is important because the deeper a visitor navigates into the website, the better it reflects upon the domain. On the contrary, if a website visitor immediately hits the back arrow on entering, that adds negatively upon the website’s credibility.
External links on the other hand mean placing links that point to other websites. This is necessary as search crawlers often like to consider the worthiness of the information on a web page. Linking to another page that corroborates the information helps establish a cleaning website as a more trustworthy one.
Hence, infusing internal links and external links matters in the SEO game. However, be a tad careful with the links you select.
The matter is rather simple for internal links. It is just the pertinence that matters. For external links though, check the domain authority of the link.
Although linking is important, don’t just run after the numerical value. It’s not the quantity, but the quality that matters.
Checklist for Internal & External Linking
- Check relevancy before placing links
- Focus on the quality of the link instead of the quantity
- Link to credible sources
- Maintain a balance between internal and external links
- Building Authority and Trust
Domain authority is basically the score of trust given by search engines to websites. It is a useful metric to analyze the credibility of a website. The higher the DA, the better the website credibility and vice versa.
Google is always keeping an eye on the website activities. As someone who knows how to clean surfaces, homes, gardens, and lawns, you are well acquainted with taking time with the work. Apply the same principles when it comes to building the trust and credibility of websites for cleaning companies.
There are no established guidelines as to how many links you should acquire within a stipulated time frame. However, acquiring too many within a short span can come across as spammy to Google. It might be detrimental to the cleaning website.
Take some time to approach webmasters of law firm websites and publish guest posts that link back to your own website. Craft quality guest posts punctuated with the main keyword and LSI keywords. Choose the anchor text wisely and manually see when the guest post is published.
The trick to creating a solid backlink portfolio is never to hasten the process. For a cleaning website, invest some time in creating a valuable blog section that people find useful and link back to. This helps gain more natural links over time.
Such activity sends positive signals to search engines, which translates to higher domain authority. Building website authority boosts the rankings to the top of the SERPs so that the website is more discoverable to people looking for cleaning services.
Tips to Boost Domain Authority
- Try to get natural links for your domain
- Acquire links of high domain authority
- Ensure niche relevancy
- Avoid spammy link building activities
- Optimize Metadata: It’s the Little Detail That Sets You Apart
‘Metadata’ is a composite term that comprises the ‘meta title’ and ‘meta description’. The former means the title that appears on the search engines when the targeted traffic searches with related keywords. The meta description, on the other hand, denotes a short snippet, usually within 160 characters, that appears underneath the title.
Keeping the title catchy helps. It differentiates you from the rest. However, you have to understand that there are certain principles on which search engines work. So, for better organic rankings, you might want to include the primary keyword in the meta title. The same works for meta descriptions.
Along with helping the search engines understand the purpose of your page, optimized metadata also gives users a basic idea about the page’s content. It gives your online marketing campaign the boost it needs by attracting traffic with relevant information.
How to Write Metadata?
- Include keyword in the meta title & meta description
- Include one or two secondary search terms in the meta description
- The inclusion should not look superimposed
- Limit meta titles to 60 characters
- The length of meta descriptions should not be over 160 characters
- Improving Website Loading Speed to Avoid User Bounce
A cleaning company’s website should load quickly. This is a vital factor for keeping the audience on the page and exploring your services. Page speed time, or loading time refers to how quickly a web page loads when users click on it.
As per Google, the bounce rate increases by 32% when the loading time goes from one second to three seconds.
Attracting a bunch of people by the dint of your content is one thing. Keeping them on the page and converting them into paying customers is a different ball game altogether. And you are unlikely to fetch positive results if your website runs slow. You can use several page speed testing tools.
Google Pagespeed is the golden standard for testing website speed. Other good speed-checking tools are GTmetrix, Dareboost, etc. These tools tell you about the core web vitals, pointing to the exact areas where you need to improve to increase the pool of potential customers.
There are a couple of hacks that minimize the page loading time. Start with compressing large file sizes on your webpage, limiting the number of HTTP requests, using caching, and limiting the number of redirects.
Page Load Time Optimization Checklist
- Compress images or other heavy files
- Minify javaScript and CSS
- Limit the HTTP requests
- Use a content delivery network
- Broken Link Is a Time Waster, Remove them NOW!
Imagine knocking on someone’s door, and they never open it! Would you visit the house again?
Probably NO.
Broken link gives a similar response to website visitors who came to your website looking for cleaning services. Broken links are hyperlinks that do not work anymore. When someone clicks on a broken link, it directs visitors to a 404 error page.
Whether you are a commercial cleaning company or offer individual services, broken links or 404 pages hamper your brand image by undermining the user experience.
Once potential customers register your brand’s name in the negative light, they might seldom click on your link again, even when you rank in the first page of search results.
Common reasons for broken links are a change in the page’s URL, a typing error in the URL, the page ceased to exist, or it has restricted access.
Links that are broken on your website or the ones pointing to your website are threats to your ranking. For the former, you can either fix them or use a 302 redirect. Disavow broken links that point to your cleaning services website.
How to Fix Broken Links?
- Identify the links that do not work using Google Search Console
- Find broken links within your website using SEMrush or similar tools
- For internal links, correct the URL
- Using a 302 redirect if your site is updating
- Disavow broken links that point to your website
- Appearing on Local Searches Adds to ROI
Enhancing the local SEO for cleaning companies is essential because, generally, such services are for one or a few particular geographical locations.
A cleaning business based in Omaha, Nebraska, will have trouble providing services in Denver, Minnesota, or Kansas. This is for a simple reason: the cleaning company staff cannot physically reach other states unless they are paid exorbitant charges. Now, that is unlikely to happen as other states have local businesses offering several types of cleaning services based there.
Hence, as a business, you should definitely leverage local SEO for cleaning companies to achieve better local reach. Optimizing local SEO for a cleaning business gets you the necessary attention of people near them in local organic search results.
Hence, a well optimized cleaning company website in Omaha, will appear on the top results when people in the area search with keywords like best home cleaning, best commercial cleaning company, etc.
Enlisting in the local directories is crucial. This is because a major portion of people looking for location-based services browse the local directories to find businesses.
Claiming and optimizing Your Google Business Profile is an equally important step in the direction of local prominence. GBP is a platform by Google specially designed for local businesses like cleaning businesses to expand their horizon in the space of virtual local search.
All you have to do is optimize, and you can also earn a rank on the Google Local 3 pack, along with ranking on Google maps.
In case you operate from more than one location, ensure to create separate location-based service pages for each location. These are some of the most important service pages as they facilitate good user experience and avoid confusions.
How to Optimize Local SEO for Cleaning Companies?
- Find local keywords
- Use geo-targeting to target the local audience
- Optimize Google Business Profile
- Build local citations
- Create location based cleaning service pages
- Leverage Social Media for SEO Success
Social media is one of the best platforms to promote any business page. Especially for businesses like cleaning companies that depend on people’s likes, word of mouth and recommendations, social media optimization can be a great way to channel more organic traffic to your website.
First, you have to create a few business pages on social media. Please refrain from using your personal profiles as business pages. Both are not the same. Official pages on platforms like Facebook, Instagram, X, etc. Adds a professional touch to your social media campaign.
Once you are done opening the business pages on social media platforms, it’s time to optimize the profiles. Start with adding profile photographs, name, address, contact details, and business hours. Add as many images of you or your team in action during the cleaning process of homes, offices, lawns, gardens, pools, etc.
Add a bio telling a bit about your company. You can also incorporate the services you offer, such as home cleaning, lawn cleaning, office cleaning services, etc. Spending some time on optimizing the social media accounts should serve the purpose. Alternatively, hiring a social media marketing agency can work well if you do not have the time to optimize or post frequently on social media.
Checklist for Social Media Optimization for Cleaning Companies
- Create business pages on all social platforms
- Optimize social media pages with basic information
- Add images and videos
- post frequently
- Include the website link in your social media bio
- Do cross-platform promotion for more likes and shares
How To Choose the Best SEO Company for Cleaning Businesses?
SEO for cleaning companies is not a tough job. However, it is not a quick fix either. The process can test your patience as you might have to go through the trial and error method to get it right. Hence many cleaning companies choose to take the assistance of an SEO company.
However, choosing the best company that offers SEO services can be quite a challenge. As there are many agencies, all claiming to be the best, you want to be judicious in your choice of SEO company. Well, there are certain factors that might be important:
- Check the Domain Authority of The SEO Company’s Website
One of the aims of SEO is to boost the authority of your domain. Hence, when you hire an SEO company who are supposedly expert at their job, do check their website. Scrutinize the quality of the content, the domain authority, and whether they engage in spammy activities.
- Consider the Ratings & Reviews of the Company
What people say about a company matters a lot. The search engines take reviews & ratings into consideration, and so should you. You see, the ratings are a direct reflection of the SEO agency’s service to their [previous customers. Hence, search for a company that has a good portfolio of ratings & reviews.
- Transparency matters
During the initial talks with an SEO service company, observe whether they are being transparent about important things like SEO cost, techniques, and other deliverables. This is necessary to avoid hassle in the long run. A company that lays down its budget, policies, and techniques bare in front of you is the one you should opt for.
- Choose an SEO Agency That is Within Your Budget
While there are several top-notch agencies that boost the SEO for several companies in the cleaning industry, you will have to see which one suits your budget. Don’t splurge or be too thrifty. Spend what is necessary.
If you are new in the domain, chances are your online marketing budget will not be exorbitant. Search a bit, you will find various companies that offer affordable SEO packages, which is perhaps the best bet for people with limited budgets. In case you can shell out some money, settle for a high-end SEO package.
Wrapping Up
The cleaning industry is packed with people who want to settle their roots in this domain. However, standing out is not a very tough affair. You just have to ensure that you are on the right track as far as SEO for cleaning companies is concerned.
You can certainly learn the ropes and get going with the SEO process. With a few free or paid SEO tools in hand, the job should not be a tough one. However, another easy option is to hire an expert SEO agency who will do the optimization for you.
No matter which way you choose, ensure that you have Google Search Console synced to your website. It can help you track site metrics at regular intervals. It allows you to take prompt actions in case there is an issue with your cleaning website.
