Every painting company wants to experience a steady inflow of customers for its business growth. If you have tried several painting company advertising tactics, yet none of them have given you the desired results, it’s time you add paid advertising to the marketing campaign.
Yes, you will have to shell out some bucks, but you will get immediate results with paid ads for painters!
Paid advertisements allow advertisers to unleash their creative side to reach their target audience. With visually appealing ad campaigns, painting companies can grab the attention they need from potential customers. Even if there are a hundred clicks a day with just ten conversions, it is still a profit for the painting companies!
So, if you want your painting company to build a robust presence in the market, use the advertisement strategies listed below.
What is Painting Company Advertising?
Painting Company Advertisements refer to a strategy whereby businesses use several paid marketing channels to promote their painting business services. This advertising approach drives inorganic traffic to your website instead of the natural inflow of organic leads.
PPC advertising has a pinpointed approach. It takes into consideration several criteria like browsing activity, demographics, user behavior, etc. to streamline the target audience. This enables businesses to use Google Ads, Bing Ads, and Social Media Ads to precisely target people who are actively searching for painting services.
The primary goal of this advertising tactic is to convert ad viewers into potential customers. The search ads have a clear CTA that urge those viewers to take action like visiting the website.
What Are the Benefits of Advertising for Painting Companies?
Painting contractors benefit in several ways when they opt for online painting advertising. The company enjoys enhanced visibility that increases the chances of improved brand awareness. Not only this, they can also witness a significant spike in their return on investments. Overall, online advertising plays a crucial role in bringing your brand name to the forefront of the right audience within a short span of time.
- Easier To Rank
Paid ads can be of great help for businesses that aim for immediate results. These ads appear right on top of the organic search. As a result, they are highly noticeable to interested customers. They generate leads quickly, which significantly increases website traffic.
- Targeted Reach
Advertising for painting businesses online helps to target a specific audience. Instead of earning unqualified leads, this kind of advertising ensures that it reaches the people who are proactively searching for painting services.
- Cost Effective
The best part of this advertising approach is that you can set a budget for bidding as per your business revenue. The PPC model of advertisement allows you to be particular about your ad expenses. It prevents overspending by letting you set a limit on your bidding budget.
- Enhanced Engagement
Advertisements for painting companies come in video formats or carousel ads. They are pretty engaging, so much so that they can capture the attention of the audience quickly.
Starting from social ads to Google ads, the call-to-action messages are very clear and prominent. These direct new clients to visit your profile or website and contact your company.
- Localized Advertising
Geo-targeting is highly essential for any painting business with local stores. Paid ads help these companies target their local audience. This kind of marketing method allows precise geographical targeting. This ensures that your ad campaigns reach potential local clients in your service area.
- Flexible
Painting Company Advertising is usually easy to implement. They can be set up and launched quickly. Additionally, it lets you tweak the ad content based on their performance in the online market.
Online Advertising Strategies for Painting Company
Painting companies can advertise their business using online marketing tactics such as running PPC ad campaigns on Google, Microsoft and Social media channels. This kind of advertisement captures the inorganic traffic from search queries.
The target market for these ads depends on several factors, such as geographic location, demographics, and user activity on the Internet.
- Understanding Your Target Audience
The foremost thing that the painting business must be clear about is its target audience. By this, we mean that it must be specific about its service areas and other demographic features while targeting a particular section of the market.
For instance, if you observe that you frequently receive the most queries from any one of your service areas, you will immediately pick that area to target your audience.
Similarly, you can conduct demographic research to clearly show which section of society is currently interested in buying properties. This section will have a higher chance of being converted into potential customers.
Moreover, painting businesses must also keep in mind that not all ads are ideal for everyone. It means that if a person is highly active on social media, you must use social media advertising for them instead of Bing Ads. On the other hand, Google Ads are the best for users who browse their queries via Chrome.
So, if you can understand these basic metrics, you will be able to target your audience precisely. More leads will convert into actual customers thereby increasing your ROI significantly.
- Google Ads
Google Ads is the advertising program on the Google platform for creating online ads. These are basically PPC advertising. The main motive of these ad campaigns is to reach the right target market. This means that they will show up on the screens of those who are actively searching for painting services.
Google ads lead to a constant flow of painting leads to your website. This increases the chances of high conversion rates which in turn results in a solid return on investment.
But how does Google rank these paid ads?
Painting contractors bid on relevant keywords for which they want their ads. They also auction for better placement of those ads. This is how the painting companies get the “sponsored ad position”.
However, the ranking system does not solely depend on bidding. If that were the case, the sponsored ad section would be filled with low-quality paid ads. This will put Google’s credibility into question.
Therefore, Google uses the Ad Rank feature to rank sponsored ads. This compels painting business owners to be extra attentive towards the quality of their ads.
- Search ads
Search ads are the best choice if you want to promote the webpages of your painting company website related to targeted keywords. Here, painting companies pay to display their ads above the organic SERPs when people search for keywords like ” best residential painting contractor” on Google.
These text-based ads have a headline, display URL and a meta description to attract the target audience. All these details make the ad click-worthy for potential customers.
The mechanics that run in the background of Google Search Ads is the second price auction system. Google uses this to rank your painting company advertising. It also determines the cost the business owner has to pay to the platform based on the rank.
Search ad campaigns allow you to use different keywords to target specific audiences only. Moreover, if your business cannot afford to wait for search engine optimization, these ads can be really helpful. It is an effective short-term strategy that caters to both users and painting business owners who need immediate outcomes.
Checklist to create Google Search Ads
- Select your ad campaign goal
- Set the campaign settings that will appear on the display
- Select your target keywords
- Keep your Ad features accurate
- Decide the average daily budget
- Display Ads
Often you will see image-based ads of things you had browsed before pop up when you are, say, reading a blog online. For instance, you might be reading something about ” best color combinations to try on your home walls”. Then, an ad showing the best residential painters appears on the screen. These are called display ads.
So, how does Google pick these display ads? For starters, it is based on the web page topic, user browsing history, and their internet activities.
These display ads appear on websites and apps that belong to the Google Display Network. Statistics show that this network reaches more than 90% of internet users globally and can even extend to 2 million sites. Moreover, these ads also have the ability to amp up your conversion rate.
Display ads make people aware of your painting business and the services you offer. It is a relatively cost-effective approach to grow your business. Therefore, these ads
Furthermore, the unique image feature makes you different from your competitors. This is an effective way to stay ahead of other companies.
These types of ad campaigns prove extremely beneficial in reaching out to past customers. Display ads can also influence funnel drop-off funnels or cold leads when they appear on other websites. Retargeting is also an outstanding benefit. You can use these ads to keep them engaged till they contact you.
Checklist
- Use clear CTA messages in the ad copy
- Make sure to use simple language in the content
- Use high-resolution images with the appropriate ratio
- Discovery Ads
The ads that show up on the discovery part of Google are referred to as Discovery Ads. It is part of the Google search section that contains content on topics the searcher browses frequently or is interested in. Painting companies can take advantage of this recent addition to Google that shows curated information for users.
These ads have an appealing outlook. They use captivating headlines to attract even those who are not looking for painting-related services.
Google’s algorithm decides the best-suited placement and timing for these ads. It depends on the customer’s behavior, search intent and internet activities. For instance, if a user has been actively looking for a residential painting business for the past few days, your ad is likely to appear in the top spots.
Discovery ads are highly effective in several ways. They require less manual effort as they are AI-driven. Starting from bidding to placement, AI takes care of everything.
Discovery ads can increase conversion by 154% in comparison to Display ads. They generate more leads in the form of email sign-ups.
While these ads can be immensely helpful, but are not the easiest to create. You can take the help of a digital marketing company to ease your job if you wish. Agencies specializing in advertising have some of the top painter marketing experts who can make the entire process a cakewalk for you.
So, if your painting business is still in its early stages, discovery ads can be of great help. They are useful for finding top-of-funnel users who might be influenced by your ad.
Checklist
- Use high-resolution mobile search engine optimized images
- Have your sitewide tagging enabled on your account
- Select your campaign goals (website visitors, generating leads, sales)
- Choose a conversion goal from the Discovery Conversion Selection
- Select the preferred bidding strategy (automated or manual)
- Have a prominent call-to-action message
- Local services ads
Local service ads are the golden ticket for local businesses. They appear even above the PPC results. Google LSA shows right on the top of the search engine result page. It is a quite helpful painting company advertising method to reach the local audience.
Since the painting industry is more localized, this kind of advertising can be very helpful. These ads appear when people search with location-based keywords like, ” top 5 painting contractors in New York” or ” best painting businesses near me.”
These ads help them directly contact painting leads through phone calls or messages. They target Google Maps and search engines to reach the core audience.
Local service ads drive more visibility to your website. According to reports, LSA receives a minimum of 14% of clicks that drive the maximum number of potential leads from the local area. Furthermore, you only have to pay for viable leads. This approach lets you focus on your target audience more precisely.
To appear on these ads, your company needs to pass Google’s criteria for eligibility on LSA.Screening and Verification are vital steps in that process.
Google checks the credibility of your business by looking at the Online reviews on your Google Business Profile. It also takes other online directories into account. These metrics help web crawlers determine the rank of your ad in local searches.
Since it is a recent feature, many businesses are yet to know about it. So, if you are running an LSA campaign, you are already one step ahead of other painting contractors.
Checklist
- Use local keywords in the ad copy
- Maintain consistency in your business information across all online directories.
- Mention your service type and its area.
- Get your listing on the Three Map Pack
- Bing Ads
PPC advertising that leverages Microsoft’s search engine is called Bing Ads. Similar to Google Ads, these ads also maximize lead generation and conversion rates of potential clients.
These ads are highly cost-effective, which can be really helpful for painting company advertising purposes who are tight on their budget. If you can monitor the key performance indexes closely, you can easily earn a solid return on investment.
For instance, a user actively searches for professional painters. If you have bid on an ad with this keyword, it is likely to appear on Bing’s result pages. The ads will pop up on their screen. This will result in more paid traffic visiting your website
- Multimedia Ads
Multimedia ads are visually appealing ads that appear on the right side of the search engine results page. They display your painting business campaigns on publisher websites.
These ads consist of high-quality images, catchy headings, along with meta descriptions. Machine learning technology assists them in creating these gripping visual ads. Microsoft then uses different combination patterns to align the content with potential customers’ search queries.
The immense connectivity of multimedia ad platforms helps painting companies have an extensive audience reach. It uses platforms like Xbox, LinkedIn, etc. to increase your brand visibility. By using these ads, your painting company can witness an immense increase in customer engagement.
The precise targeting approach of multimedia ads lets them effectively reach the right painting customers at the perfect time. Besides this, these ads are also interactive in nature. It entices new customers to contact your business to know about the services offered.
- Microsoft Audience Ads
Painting contractors can as well use Microsoft audience ads to promote their business. These ads appear on the Microsoft Audience network, which includes Outlook, Microsoft Edge, etc. They support image-based, feed-based, and text-based campaigns.
Several of the main components of these ads are the titles, texts, snapshot of the landing page, redirect link, etc. So, the users get directed to your official website with just a single click.
This kind of ad campaign uses a native advertisement approach that allows the ad to fit seamlessly on the web page. They do not pop up suddenly while a user is on an MS webpage, which boosts user experience. This outstanding feature of Microsoft audience ads enables painting business owners to get traffic from non-search placements as well!
However, Microsoft audience ads are only available in selected countries. The list includes the United States, United Kingdom, Canada, and Australia. So, if you are a painting company from any of these countries, you can always use these ads to promote your business on a wider scale.
- Dynamic Search Ads
Dynamic search ads are a great way to connect with potential customers looking for painting services. It is called dynamic ads because these ads are shown to persons searching for painters near them.
Like other paid ads, these run on a cost-per-click basis. however, the most striking feature of these ads is that you do not have to apply bids on them.
These ads are usually AI-managed with low-touch engagement. There is no need to bid on keywords placements. This means that it saves your time as well as your workload.
They target search queries relevant to your business content. A painting business can create dynamic ads for those targeted search queries. These ads also adapt to relevant new queries by users, which drives in additional conversions of leads into potential customers.
So, if you want a quick response, you can rely on Bing’s dynamic search ads. Or, if you have a huge collection of web pages for separate painting services, these ads can be really helpful.
- Social Media Ads
Social media ads are paid marketing tactics that utilize social channels to promote your painting business. This auction-style PPC advertising targets social media users by analyzing their behavior on these platforms.
Social media platforms are one of the best weapons in your arsenal. It has a huge pool of potential customers. This makes social media advertisements an indispensable part of painting company advertising.
Social media ads form the fourth biggest source of increasing online brand awareness. These ads make up the second biggest market in digital ads. So, if you can tap into the prowess of these platforms, it can bring extraordinary results to your overall painter marketing campaign.
- Meta ads
Meta Ads promote your painting business using formats like images and carousels. They appear on the feed, stories, messages, and Marketplace.
The best part about Meta ads is that you can target the user base of Facebook and Instagram simultaneously. With proper targeting, Meta ads can result in extraordinary outcomes. These ads directly target users on the basis of location and demographics. It adds up to the effectiveness of these ad campaigns.
As a painting business owner, you can decide on an ad budget. Following this, you can bid on the number of clicks or impressions the ad receives.
Due to their native advertising system, it becomes difficult to differentiate between organic posts and ads in an instant. However, they do have the “sponsored” tag as a distinguishing mark. Additionally, these ad posts have a clear call-to-action message, links and service list on them.
Meta ads allow painting companies to craft personalized ads. This increases the chances of improved customer engagement. As a result, it accelerates the possibilities of higher conversion rates and better sales.
So, a painting company can make use of video ads, carousel ads, slideshow ads and even messenger ads to reach out to potential customers.
Checklist
- Establish clear campaign goals with regard to your target audience
- Allocate 25% of your revenue for Meta Ads.
- Use User-generated content for posts
- Make the ads pertinent using the right keywords
- Use high-quality images in the appropriate ratio
- YouTube Ads
YouTube Ads are video promotions that slide in while you are watching content on this platform. These ads are part of Google, so they get most user information from the Google database and YouTube search activities. This is quite helpful in streamlining the advertising campaign to a specific audience. Therefore, targeting is a striking feature of YouTube ads.
YouTube supports three types of ad formats. To help you gain brand visibility across the platform, you can opt for TrueView Ads. These ads have direct CTA text and attractive headings. They are available on a Cost-per-view basis. So, if anyone clicks on your painting company ad, it means there is a high chance of them contacting you.
Bumper ads are best if you aim for short video ads that result in quick promotions. They are a great way to drive new clients to your official website.
Furthermore, skippable ads are also a good option. They allow companies to share long-form video content. This leads to better user engagement, which can likely lead to more leads to your website.
Checklist
- Decide on the campaign goal of your advertisement
- Set the ad location
- Set your bidding type (CPV or CPC)
- Choose the right keywords
- Craft attention-grabbing relevant content for painting customers
- Twitter Ads
Twitter offers a great platform for painting companies who want to target the 335.7 million users on that channel. X ads allow painting companies to post sponsored content and various multimedia ad posts.
So, if you want users to find your ad right when they open the app, you can opt for Twitter Timeline Takeover Ads. This type of X ads promises enhanced exposure across the user base. It can even boost your brand awareness by 2X times!
Additionally, you can also make use of their text ads, vertical video ad options along with the promoted and carousel ads. In case you want to target a specific audience, you can definitely use these ads for a favorable outcome.
Checklist
- You can use X Ads Manager to create a Twitter Ad campaign
- Choose the ideal campaign type
- Be specific with your campaign objective
- For advanced campaigns, confirm the ad group settings
- Create your own X Ad
- Promotions and Special Offers
There are other painting company advertising methods that can attract potential clients to contact you. You can start with welcome offers for first-time customers. Another technique to attract customers is to use “Limited Offers” for special painting services. You can also come up with special offers like “first 10 customers get 10% off on painting services”.
Other promotional offers can include referral discounts where existing customers get a discount when they refer your business to potential new clients. There are also seasonal discounts where demands increase depending on the seasons. For instance, people can look for painting services to make their exterior walls waterproof during monsoons.
With the help of these attention-grabbing promotional techniques, painting companies can engage customers. This in turn will improve customer engagement rate, thereby increasing chances of higher conversions.
Wrap Up
After reading this blog, you must now know that online painting company advertising is really helpful in terms of reaching the right audience. Instead of driving unqualified traffic to your website, it brings you leads who are genuinely interested in your painting services.
Start investing your time, efforts, and some bucks to implement PPC advertising campaigns in your online marketing strategy. Resorting to paid ads lets you stay ahead of your competitors by securing the top positions above organic results on SERPs.However, if you have a time crunch to devise a solid paid marketing plan, you can hire a digital marketing company with the best painter marketing specialists to take over the job. They can professionally help you in this endeavor to offer favorable outcomes for your business growth within a short span of time.
Additional Resources:
- Digital Marketing for Painters: A Complete Guide to Grow Your Online Visibility Strategically
- SEO for Painters: How to Rank Above the Competitors
- 10 Types of Propaganda Techniques Advertisers Use
