Ranking By SEO is the leading Meta advertising agency in India. We have a comprehensive process with necessary steps to create a winning campaign. We go about our process in the following phases:
1.Market Research
Ranking By SEO researches your market in detail. We use it to set the base for successful Meta ad campaigns. We analyze your competition on Meta platforms. Our experts analyze your target audience as well. Market trends and customer behaviors define our approach. We find strategies to guide our Meta ads process. Our research uncovers the entire demographic data. We look at psychographics & consumer preferences too. This helps us reach the right customers for your company on Meta.
Competitor assessment is important to us. We use it to uncover gaps in the market that we can match with our ads. We position your brand for maximum impact with our Meta expertise. The research enables us to design custom ad campaigns. We run ads that inspire conversions through social media.
2.Strategy Development
Ranking By SEO translates market research into actionable tactics. We establish measurable goals in the strategy phase. We make the campaign achieve specific results you desire. Our strategy depends on the data gained from research. We do audience segmentation and determine the right ad formats. We also do budget allocation to protect your long term interests.
We plan the schedule as well as frequency for ads. Our experts place ads to maximize your company’s reach. We make the strategy remain adaptable to the market conditions. This results in an effective campaign that targets the right people. The use of right messages in ads brings in impactful results for your company.
3.Profile Setup & Optimization
We prime your social media presence for sustainable success. We create your company profiles on Facebook & Instagram. If you already have one, we optimize the profile for better results. Your profiles make way for seamless ad delivery. We improve your page details to reflect your brand. Our experts set up tools like the Meta Pixel as well. We link your profiles to business assets for a good customer experience.
We maintain a consistent brand identity for your company across all platforms. Our specialists create a cohesive & professional image. Profile optimization improves ad accuracy. This makes the right customers find your company easily. This foundational step ensures the smooth execution of all future campaigns. We use it to position your company for optimal engagement on social networks.
4.Ad Creation
Ranking By SEO specializes in effective ad creation. We design ads that match the interests of your customers. Our creative team works closely with you to understand your brand’s voice. We develop ads that align with your values and goals. This step ensures every ad aligns with your promotional efforts. We design attractive visuals to enhance engagement. Our experts use static images or dynamic videos in the ads. We can create carousel ads as well. Persuasive ad copies feature clear messages that inspire action from customers.
Our ads match the platform they appear on. We optimize its format & design for maximum performance. We also ensure that your ad copy meets audience preferences. Our team creates high-quality ads that grab attention. This method boosts conversions in record time. It enhances your brand presence across different Meta platforms.
5.Bid Strategy
We know the value of your ad investment. We make sure your ad spend delivers optimal results. Our team analyzes your campaign objectives & budget. We determine the most effective bidding approach for your company. We select from Cost Per Click and CPM to match your preference. Our team also looks at Cost Per Acquisition to maximize your ROI.
Our team adjusts the Meta ad bid amounts as per campaign performance. We change bids to match customer behavior and market conditions. This makes sure your budget brings in the best value. Precise bid management from Ranking By SEO helps avoid overspending on ads. It helps allocate resources to high-performance customer segments. This adaptive approach ensures that every penny of your ad spend brings in measurable results.
6.Performance Tracking
We optimize your Meta ad campaigns for success. And we do that through performance tracking. Our team tracks CTRs and conversion rates for the ads. We also monitor impressions & and Return on Ad Spend. We track these metrics in real time to get the best data. Our experts use it to gain information about the impact of the ads.
We make data-driven decisions as per the data we track. We adjust ad copy and budget allocation to improve results. Our team also provides regular performance reports. These give you the complete overview of the campaign’s effectiveness.
7.Campaign Optimization
Ranking By SEO improves the ad campaign to bring in better outcomes. We improve the ads consistently for better results on Meta. We monitor & analyze your ad performance. This helps see the areas for improvement. Our team uses campaign data to make strategic adjustments. We improve the ad creatives to enhance overall campaign performance.
We do A/B tests on different Meta ad elements. Our team implements different tactics to find the ad aspects that deliver the best results. This ensures the most effective combinations get priority. We also improve audience segmentation for better ad placement. This optimization process keeps your ads relevant to the market. We deliver measurable growth & a higher ROI through our Meta ads. This is what makes our Facebook ads agency stand out in the market.
8.Reports
Reports are an essential part of our Meta Ads process at Ranking By SEO. We provide a comprehensive review of campaign performance. We deliver comprehensive reports with your core KPIs. Our experts add engagement and conversions to the reports. We can track any custom KPI that you may want. Our reports show data in a way that is easy for clients to understand. It allows you to make the best decisions about future strategies.
Our team regularly reviews performance trends. We ensure transparency in the reports to maintain customer trust. The reports feature data about the value generated by your ad spend. These reports also include actionable recommendations for Meta ads. Consistent reports from Ranking By SEO ensure that you stay in the loop about the impact of the ads.