Local Appliance Repair’s Case Study

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Local Appliance Repair

About

Local Appliance Repairs is a firm initiated by a bunch of experts who comprehended how clients crave assistance from those who get them best and can resolve whatever issues they have.

Thus, their organization’s structure is based on establishing a link between skilled and knowledgeable workers with customers from their area. We repair almost all cookers, but their focus is on ILVE ovens, Smeg ovens, and Westinghouse ovens. Therefore, their technicians are spread out in different parts of Sydney, and we always strive to connect clients with the ones that reside closer to them.

Even with an excellent tradition and long years of experience, Local Appliance Repair was unable to cope in the internet age. Being hardly visible on the web made it hard for consumers seeking oven fixing services to locate them. Local Appliance Repair remained invisible amid a digital world where everybody depends on search engines.

When We Started

Local Appliance Repair worked with a digital marketing firm to address the pressing urge for alteration. They made a user-friendly website that showed what they do best as the initial initiative. The website was tailored towards local SEO so much that it could be easily accessed by all Sydney inhabitants looking for oven repairs.

The emperor of strategy was content. Through blog entries and articles, the team imparted its knowledge on how to handle your ovens and advised on general issues related to these appliances. They were thus able to increase their search engine ranking and establish themselves as people who are knowledgeable about this field.

Likewise, they did leverage social media to link with their society by showing photographs of what they had repaired before and testimonials from their clients. Such a personal approach enhanced confidence among people and displayed those abilities to a large group of people.

The Results

The irresistible sweeping in of digital marketing was felt almost immediately. Local Appliance Repair received more customers than ever from their website visitors and, what’s more important, inquiries from new clients who had found them on the internet. They have started receiving more phone calls from new customers who found them on Google. Content strategy bore fruits as numerous clients praised the valuable tips and advice offered on the site. And this way that the company gets new customers while maintaining strong ties with its old contacts.

For instance, Today Local Appliance Repair is a perfect illustration of how old-fashioned knowledge can be successfully combined with new-fangled digital marketing techniques. They’ve not only kept their position as Sydney’s oven repairmen of choice but have also extended their services enough to reach a completely different group of clients with thirty-five years’ experience.