JB Unmanned Aerial Systems’s Web Design Case Study

About

Founded in 2020, JB UAS stands at the forefront of drone technology and applications in Nottinghamshire. A company that specializes in providing cutting-edge drone solutions for a variety of industries, including agriculture, construction, and aerial surveying.

Their expertise includes drone pilot training, equipment consultation, and specialized aerial services. With CAA-Certified drone pilots, JB UAS has become a trusted provider of professional drone services in the region in a very short time.

Challenges

The old JB UAS website could not provide an effective display of its technology expertise and services right from the start. Their outdated site design and lacking user interface drew a separation between the cutting-edge services they are offering and their online existence, which could cause a loss of possible customers.

There are slow load times and the absence of mobile responsiveness, which leads to high bounce rates and lost opportunities. The navigation is complicated, making it harder for potential clients to find vital information on its services and expertise.

Most of the call-to-action areas are empty, and the contact system has been ineffective in bringing a majority of leads. The tech issues on the site, then again, are hurting their rankings on search engines and, accordingly, visibility on the net.

Solution

Ranking by SEO has designed an up-to-date and mobile-friendly website with JB UAS’s unique brand identity. The new design includes some dynamic visual components and drone footage to highlight their technological capabilities and project portfolio.

A revamped navigation system featured clearly defined categories of services on either side and information about the contact point laid out so the user could easily find it. The team also developed specialized pages for services containing ample information about their offerings, replete with case studies and client testimonials.

Mobile optimization was given priority, ensuring maximum smoothness of function across all devices. Fast load speeds and optimized image sizes make the new system friendly to users and search engines.