Idealcard’s Case Study

Website Focus: SEO

Website Platform: WordPress

Services Provided: SEO, & PPC

Business Type: Business to Consumer

Client Industry: Plastic Card Printing

About

Established for the last thirty years, Idealcard specializes in the production of plastic cards, thus a big name in the sector. It is a subsidiary of Ideal Printing & Publishing Pte Ltd., which happens to be located in Singapore and has managed to keep up with its good record as far as delivering good quality products is concerned.

Idealcard specializes in a wide range of plastic card solutions aimed at a variety of sectors, ranging from corporate to higher learning institutions, where their commitment to innovation and customer satisfaction have been the key drivers behind success in a cut-throat printing market.

The Challenge

Idealcard, although well-established in material space, faced challenges when it transitioned into the online world. There was a lack of presence of the company online as it had poor search engine rankings that hindered it from using digital channels to attract customers.

Furthermore, the pay-per-click (PPC) ads they run on the internet have not been pulling in the desired results hence they were not maximizing investments. These challenges were affecting Idealcard’s competitiveness in a fast-becoming digital-first business world.

When We Started

With our assistance, Solar Life achieved its business goals and reached out to its target audience:

Realizing that they required a digital transformation, Idealcard enlisted the help of Ranking by SEO in order to revamp the company’s online identity. An all-inclusive review of the site and wider marketing initiatives was first completed as well. There were chances for improvement regarding aspects such as SEO or PPC strategies.

Our squad began reworking Idealcard’s site for it be more friendly to users and search engines. The focus was on some great content which is specific for the industry that made clear Iidealcard’s skillset while showing off what they do best at. The revamped site enhanced navigation flow as well as improving usability generally, particularly on mobile devices.

Our team put into action a more in-depth strategy for their PPC campaigns. We improved the wording of their advertisements, made adjustments to landing pages and fine-tuned keyword strategies so that ads would target a specific audience at an appropriate time. Our group also presented retargeting campaigns in order to get back potential customers who had previously displayed interest but turned out not being clients.

The Results

Our digital marketing had a great impact on Idealcard. The newly optimized site shows how traffic has surged and interaction improved while conversion rates on each product line got better. The optimized PPC campaigns yielded more revenues from an improved return rate per click while targeting qualified leads to visit the website efficiently increased traffic.

The organic search visibility of Idealcard showed an impressive increase and the company is now ranking for a variety of keywords that make sense. This has had a positive effect on its SEO performance as demonstrated by steady growth in organic traffic and requests for information. The business listings were simplified to enable prospective clients to get the right details concerning Idealcard on multiple Internet-based platforms.

The continuous optimization for every digital marketing effort was done with comprehensive data analysis ensuring growth and efficiency all along. It is because of this that Idealcard was able to move into the digital age successfully with continued leadership status in the plastic card printing industry as well as expansion into different online platforms.