Hotel Kaiserhof’s Case Study

Website Platform: WordPress

Services Provided: LinkBuilding

Business Type: Business to Consumer

Client Industry: Hotel and Restaurant

About

Nestled in the charming town of Wesel near the Lower Rhine, Hotel Kaiserhof, a traditional restaurant and hotel, has been a beacon of hospitality for over 40 years. Supported by their dedicated staff, this hotel strives to create a cozy, friendly atmosphere in their 55 comfortable rooms. Every morning they serve an abundant breakfast buffet while other meals are served in their beautiful rustic steakhouse restaurant. During summers they also serve meals in their beautiful beer garden.

The views that its surroundings offer are simply breathtaking, besides being easily accessible. In addition to enjoying the breathtaking sight, visitors can tour around on foot or bicycle instead of driving around – they can park their car at no cost in the parking lot. One can reach Wesel’s railway station in just a few states on foot. There are several stores within this pedestrian zone selling different types of locally made products. Lastly, these hotels happen to be situated just a stone’s throw away from the Prussian museum Wesel and Heuberg pool, which are very famous among travelers.

Although rich in history and providing excellent service, Hotel Kaiserhof was struggling in the digital landscape. It was hidden behind larger chain competitors who were dominating such platforms where potential guests could have known it but could not easily access it. At the heart of this problem was a weak link profile for the hotel, which had a adverse effect on its rankings on search engines as well as visibility online.

When We Started

After recognizing that they were in need of some help with their digital presence Hotel Kaiserhof teamed up with us for that purpose. Our first step was to carry out a thorough examination of all the links they have as well as what they do online. Thus, we aimed at building genuine high-quality links so as to improve the hotel’s online reputation.

We have started a local outreach campaign by getting in touch with regional tourism boards, small local businesses and travel bloggers in the area. This relationship building enabled us to get important backlinks from them that are new and reliable. We also went ahead to make captivating contents which were aimed at illustrating what is extraordinary about this hotel and its surrounding places hence resulting in natural links from travel sites and blogs.

Our team worked on optimizing the hotel’s website, ensuring it was not only user-friendly but also link-worthy. We developed an engaging blog section that showcases local events, travel tips and behind-the-scenes glimpses of the hotel itself, thus stimulating natural link acquisition.

In addition, social media outlets were used to enhance the establishment’s online participation and indirectly improve its link profile. Through the sharing of attractive pictures of the hotel and its surroundings, we also solicited user-generated content and social sharing, which consequently enhanced the hotel’s digital presence.

The Results

Hotel Kaiserhof’s web presence was revived with a customized link building strategy. An apparent boost could be observed in the search engine rankings of the hotel for important phrases regarding lodging in the Wesel and Lower Rhine area. As a result of this visibility, there has been an increase in direct reservations made via the hotel’s webpage.

It was not only the increase in visitors that resulted from the improvement in online visibility, but it also attracted attention from local and international travel magazines. Further cementing its position as one of the most preferred tourist destinations in the area, Hotel Kaiserhof started showing up in ‘places to be’ registries and travel handbooks. The digital campaign was very successful and the hotel enjoyed the real fruits of it. Better occupancy rates were seen during slow times of the year than before that led to increased international clients from internet searches where they got to know about the hotel.

Hotel Kaiserhof’s use of targeted link building has revolutionized her online persona, subsequently ensuring that her virtual presence is subject to the very same hospitality principles which govern her physical existence. To this end, this lovely Wesel hotel, once known only to a few people in the area, is now widely regarded as one of the “big names” in Lower Rhine’s tourism sector.