The Hearing Centre’s PPC Case Study

Website Platform: WordPress

Services Provided: PPC Services

Business Type: Business to Consumer

Client Industry: Hospitals and Health Care

About

The Hearing Centre founded in Singapore in 1999, pioneered advanced hearing aid solutions and audiological services. With a rich experience of over 20 years, it has assisted thousands of patients via modern hearing technology to improve their quality of life. A very highly qualified audiology team is there to support the patients of all possible age groups starting from children to old age people.

Challenges

The Hearing Centre had a problem running PPC campaigns, whereby the leads were not qualified, and the daily cost was unreasonable. Whenever they spent money on the ads, no appointment was set. Simply said, they were losing valuable money.

Besides, the existing campaigns were wide enough not to target any particular group of people who might be seeking to buy hearing aids, driving irrelevant traffic not matching the target audience. Ad copy was simply generic and unable to communicate with people who would be seeking hearing solutions.

Without conversions and optimization, success was effectively unmeasured, the strategy was unmodified through data-driven decisions, and inefficiencies and lost potential clients occurred.

Solution

Ranking by SEO included a data-driven PPC strategy centred around statistically verifiable keywords relevant to Hearing Aid Services and Audiological Care in Singapore. This restructuring of the campaign took place at the ad group level, categorizing services and findings based on patient demographics.

Painstaking ad copy was developed to highlight the Centre’s experience, attendant expertise, and foreign value propositions, along such lines, generating distinct landing pages for different services. Creative landing page strategies were developed directing traffic toward bookings and enquiries.

Advanced audience targeting according to age demographics and interest-based parameters was administered to tackle the most likely candidates in need of hearing services, besides bidding overlays for higher visibility in key districts of Singapore.

The Results

In three months of implementing the new PPC strategy, The Hearing Centre’s cost per lead was reduced by 45% while working off the same monthly ad budget. There was a 75% increase in appointment booking rates with considerably good quality leads.

The optimized campaigns opened the doors for a 120% increase in qualified consultation requests, with a jump in monthly inquiries from a mere 30 to 66. The click-to-consultation conversion rate also increased from 2.5% to 5.8%.

The return on ad spend (ROAS) improved remarkably to 4.2 times the investment as compared with 1.8 previously. This resulted in a 60% increase in new patient acquisitions by PPC.

The Hearing Centre’s Client

Ranking by SEO knocked it out of the park with their PPC services. Their team just got it, and they knew exactly how to optimize our campaigns to drive quality leads. The results were honestly incredible we saw a massive return on our investment that far exceeded our expectations.