Ranking By SEO goes about Google ads in a unique way. Our process covers every aspect of effective execution. Here is how we go about the ads:
1. Market Research
Our Google ads specialists research your industry. They analyze your target audience & competition. We identify the most relevant keywords to go after in the ads. We analyze market trends and user intent. We gather data to come up with an effective ads campaign.
We define your unique selling points in this phase. We ensure that every aspect of the campaign meets business objectives. Our experts create ads that match the interests of your audience. The research sets the stage for ad success. It helps us optimize ad performance too.
2. Strategy Development
Our Google ads company breaks down the information from the research phase. We use it to design a custom ad strategy. We craft a comprehensive plan that includes the selection of the right campaign types. Our experts define key performance indicators in this step. We make audience segments to create a custom plan for best outcomes.
We determine the optimal bidding strategies for your company. We decide on the ad formats that can bring in a better ROI. This phase ensures that your ads stay cost-efficient. We give a clear roadmap for the entire ads campaign.
3. Keyword Research
Keyword research defines the success of the ads campaign. We use research tools to find the most relevant keywords for your business. Our team analyzes your customers to uncover popular keywords. We create a mix of short keywords & long tail phrases. The use of these phrases makes your ads appear in the right searches.
We analyze keywords that your competition uses. We leverage search trends to refine the list of keywords. These keywords enhance the impact of the ads. We select the best-performing keywords for the ads. This makes your ads attract the right users. We use this method to improve the chances of conversion.
4. Campaign Setup
Our Google ads agency does the complete campaign setup for your company. We configure & launch your campaigns. We prepare your Google PPC ads account. Our experts select the most effective campaign types and ad groups. We consider the outcomes you want to choose the best ad formats.
Ranking By SEO defines audience segments in this step. We choose the right geographic locations as well. It helps us establish optimal bidding strategies. Our experts also create attractive ad copies. We set your campaigns up to run efficiently. This method delivers maximum exposure for your brand on the search results.
5. Ad Creation
We design ads that catch the attention of your customers. We create high-converting ads for your company. Our team writes effective ad copies. Unique design elements we use match your brand. We ensure that each ad features your target keywords. It contains the right CTAs, encouraging engagement from your customers.
Our Google ads agency specializes in search ads as well as display ads. We can also create video ads for your brand. We keep the ads persuasive to enhance their impact. Creative ad creation from experts raises the chances of higher conversions.
6. Budget Management
We allocate your ad spend strategically. Our goal is to maximize returns on the money you spend on ads. Our team works closely with you to understand your financial goals. We create an ad budget plan that aligns with your business objectives. We track the budget distribution as we run ads for you. This ensures that your campaigns receive adequate funding. We monitor the ads to minimize spend on ads that do not perform up to the mark.
We set budget limits & adjust bids accordingly. The limits range from daily and weekly to monthly. Our experts maintain a balance between affordability and performance. We help you achieve optimal results without any additional expenses. This ensures that every dollar contributes to your campaign’s success.
7. Performance Tracking
Our Google ads agency monitors the campaign performance. We use analytics to track essential metrics that matter for your company. These include clicks and conversions. We also track impressions as well as the ROI for the ads. This data-driven approach allows us to assess the performance of each ad.
We review the data from analytics to identify trends. It helps us uncover opportunities to optimize the ads. We track the campaign continuously to make timely adjustments. This enables your ads to remain effective throughout the execution.
8. Campaign Optimization
Ranking By SEO tweaks the ad campaigns for better performance. We use data from performance tracking to make adjustments. We revamp keywords & bids to improve ad’s impact. Our experts edit the ad copy as well. This ensures your ads reach the right customers at the right time.
Our team regularly tests various ad elements. We test different headlines as well as descriptions. We use different CTAs to see what works best for your market. We also adjust our strategies to optimize cost-efficiency. This method keeps your campaigns competitive, reducing the ad spend that goes to waste.
9. Campaign Reports
We offer comprehensive reports about the campaign’s performance. Our team prepares reports metrics like conversions and impressions. We also add cost-per-acquisition in the reports. We break down the ads data to show how your campaigns are performing.
We outline the possibilities for improvement in the reports. Our reports give you a complete analysis of your ad spend & ROI. These reports keep you in the loop. They empower you to make data-driven decisions about the Google ads.