Enterprise SEO: Scaling Your Organic Traffic for Maximum Growth

Mastering enterprise SEO has proved profitable for about 72% of enterprises, as per the report by Conductor. In fact, it has become a necessity for those enterprises who want to thrive online and helps them gain a competitive advantage over their competitors.

Enterprise sites have quite complex structures and diverse content strategies thus they require specialized SEO strategies to sustain in this online competitive world. It propels your site’s visibility and ranking in the search engine results pages and helps generate more organic leads to the site.

Want to get started with it? Then you have stumbled upon the right page! Here you will get to know everything about how SEO can be helpful for enterprises and the right strategies to implement to gain maximum ROI.

What is Enterprise SEO?

Enterprise SEO is the process of optimizing the organic visibility and rankings of enterprises on search engine results. This strategic approach helps enterprises undertake all their marketing efforts to stand apart from their competitors in the SERPs.

This includes advanced-level search engine optimization strategies targeted to meet the specific needs of large-scale enterprises. As enterprise sites often tend to possess hundreds and thousands of pages, the strategies implemented on them should be scalable. Doing this helps companies maintain their organic rankings on search engines.

Why is Enterprise SEO Important?

As Google accounts for a staggering 91.54% of global traffic, it has become significant for enterprise companies to dominate this particular search engine market. This will help the enterprise companies gain more brand recognition and organic leads.

Check out some other reasons why enterprise-level organizations should focus on SEO:

1. Gain More Credibility and Trust

The websites that rank on the top of the SERPs command the most authority in the industry. Enterprise SEO provides an opportunity for these businesses to increase brand visibility. Thus, it increases your audience’s trust and authority in the business.

2. Increase in Website Traffic

If SEO strategies are implemented in the right way on enterprise websites, they optimize the on-page, off-page, and technical aspects of all the web pages.

When these optimized pages start achieving higher rankings in the search engine results pages, there is a noticeable increase in the inbound organic traffic.

3. Growth in Revenue

Enterprise SEO not only helps increase the organic search traffic to the websites but also reduces customer acquisition costs. 

Thus, it attracts potential customers who are looking for the services or products that your business offers.This significantly drives more conversions to the site, thereby increasing its overall revenue.

4. Supports Cross-channel Marketing

SEO can be well combined with other marketing channels like email,or social media to strengthen its marketing efforts. As it seamlessly supports and integrates with other marketing channels, it can yield more positive results to enterprises.

The synergistic effect boosts brand recall and can be intensely used for retargeting your audience.

5. Gain Competitive Advantage Over Others

A well-executed SEO plan can help enterprises outrank their competitors in search engine results. Enterprise SEO not only helps large enterprise organizations establish their solid online presence but also provides them an increased exposure to their brand. Thus, companies can gain a significant advantage over their competitors with excellent SEO strategies.

6. Helps Making Data-driven Decisions

By analyzing data from enterprise SEO, you can derive some useful information regarding the user’s preferences and behavior.  Getting a detailed insight into this can help enterprises improve their strategy and manage their resources in a more efficient way. Thus, these data-driven decisions can optimize the site for enhanced performance and better outcomes.

Therefore, SEO tactics are quite useful for those enterprises who aim to develop their global online presence and expand their business globally.

8 Tips That Enterprises Should Follow for Improving Their SEO

Before creating an enterprise SEO plan, it is important to gain a deeper understanding of what the client business actually deals with. It is essential to know who their target audience is, their business goals, and their complex requirements.

Getting a good understanding of their extensive range of products and services, and about their top competitors is also significant.  Knowing this important information will help with crafting scalable enterprise SEO strategies that adapt to the evolving needs of enterprise companies.

Have a look at some popular tips that can help enterprise companies gain more organic traffic and visibility in the SERPs.

1. Conducting a Comprehensive Site Audit

An enterprise site audit usually involves the evaluation of the site for its technical performance and content framework. It helps analyze how search engine-friendly and user-friendly the site is.

Performing a comprehensive website audit helps identify the issues that are negatively affecting the site’s SEO. It also helps to address issues at an early stage and opens up more opportunities to improve conversions and organic traffic to your enterprise website.

A website audit can be easily performed on premium enterprise SEO platforms like SEOptimer, Screaming Frog, SE Ranking, Google Analytics, etc. All you need to do is run your website’s URL through this tool and get ready to know how the site is performing.

One of the biggest advantages of using these tools is that they provide some recommendations and fixes to resolve the site’s issues.

Here is a checklist of some of the necessary elements that you need to review while performing a website audit.

• Analyze competitor keywords
• Identify the content gap opportunities
• Identify all crawling and indexation issues to the site
• Discover whether the website design is mobile-responsive or not
• Find if the landing pages on the site are properly optimized or not
• The loading speed and overall navigability of the site
• Any on-page optimization-related errors
• If the website is search engine optimized
• Review its structured data and featured snippets

2. Strategic with Keyword and Competitor’s Research

A keyword research analysis is a process of identifying and analyzing the specific keywords that might drive success to the business. By conducting extensive keyword research, you can discover various relevant keywords for enterprises.

Ensure to identify different types of keywords targeting different web pages of enterprise websites. Like informational keywords for blog posts and transactional keywords for landing and product pages. Similarly, find other keywords by intent like navigational keywords or commercial keywords.

While selecting keywords for enterprises, ensure to choose both long-tail and high-volume keywords. Keep in mind to select those keywords that seem significant for the audience and business. Apart from this, it is also significant to conduct a competitive analysis while performing enterprise SEO.

This will help discover who your competitors are. Also, it will provide in-depth insights into the competitive keywords and strategies that they are using in their SEO efforts.

Here are a few things that one should take into account while doing keyword and competitor’s research:

• Try to target long-tail keywords as they can deliver quick results
• The right selection of keywords can help your site rank for featured snippets
• After knowing the competitors, it is significant to identify the key pages for comparison. This can be a home page, landing page, product page, etc.
• Use some free SEO tools to conduct keyword research 

3. Create Unique & Search Intent Specific Content

High-quality content creation is undoubtedly an effective enterprise SEO strategy. So, focus on creating unique, relevant, and search engine-specific content for the enterprise website. Make sure to create a content plan that includes a variety of content formats. These can be in the form of blog posts, whitepapers, infographics, videos, etc.

Produce content according to this content plan. This will not only address the user’s intent but also provide them with some useful information regarding the company’s products or services. Ensure creating quality content maintaining current industry standards with a proper focus on primary keywords for which the content will rank for.

Check out a few other things that you should keep in mind to streamline the process of unique content creation.

• Get a clear knowledge of the topic that you are writing about and the target keyword
• Understand your reader’s intent behind conducting research, and know more about their goals and challenges.
• Be aware of the information that the competitor sites have already presented in their content
• Ensure that the content created is unique and 100% plagiarism-free.

Apart from this, make sure to organize the content in a way that makes sense to the visitors. Try to group the content into various sections and sub-sections with an easy-to-digest outline. Also, provide some quick insights on it so that the content looks more insightful and engaging to the audience.

4. Targeting and Optimizing Featured Snippets

Featured snippets are specific search results that appear below the paid ads but above the top of Google’s organic search results. These are extremely effective in increasing the click-through rate of the enterprise site.

According to a study report, it has been found that featured snippets get 35.1% of the total clicks on Google. So, it becomes essential to focus on optimizing featured snippets.

By implementing a featured snippet enterprise SEO strategy, the website might make its appearance on Google’s rich search results. It helps enterprise SEO companies gain maximum exposure and traffic, therefore significant for achieving a higher ranking position.

Have a look at some fool-proof tips that can help optimize featured snippets:

• Try to answer the user’s query in simple language within 100 words
• Incorporate accurate information and facts into it so that users find it reliable and information
• Try to include quality images or videos in the post and relevant headings to break down the content
• Include graphs, tables, and relevant statistics in it
• Target keywords that already possess a featured snippet
• Test the content using Google’s rich result tool
• Don’t provide all information at a go. Let the snippet act as a hook to the post and make readers curious to know more about the topic.

5. Conduct On-Page SEO

On-page SEO refers to the practice of optimizing the elements for users and search engines that are on the web page. By conducting on-page SEO, you can enhance the search engine visibility and relevance of individual web pages of the enterprise sites.

These improvements in the content make the page much more accessible to search engines. It helps in strengthening the on-page elements of the content and ensures that it ranks higher in the search results.

As the enterprise website secures higher rankings on search engine results, it also gains the authority that it deserves.

Have a look at some actionable insights that will help in performing on-page SEO.

• Create click-worthy title tags for individual web pages
• Develop unique meta descriptions for the web page that are rich in keywords
• Craft captivating content for the site that is optimized for search intent
• Optimize the content with proper keyword implementation throughout
• Include FAQ schema or review schema
• Emphasize the content following the E-E-A-T guidelines
• Include original, optimized, and relevant images to the site
• Incorporate keyword-rich alt-tags into the images
• Create SEO-friendly URLs for the web pages
• Add internal links to the site to pass the link authority between the pages

6. Focus on Technical SEO

Technical SEO refers to a set of strategies that helps improve the technical aspects of the site so that it becomes easier to rank for search engines. This enterprise SEO solution has the power to make or break your organization.

Not just implementing these strategies will make the site much more accessible to search engines but it also boosts the visibility of the enterprise site in the search engine results. This also results in improved potential revenue for the business.

Consider these best practices for improving the technical SEO aspects of the site:

• Establish a secure HTTPS connection
• Find duplicate content on the site and remove them
• Ensure that only one version of the site is accessible to users
• Improve the website’s loading speed by optimizing images or using a CDN
• Use the pagination technique to divide the content list into multiple pages
• Implement schema markup so that your web page ranks for the rich snippets
• Optimize the site for Core Web Vitals
• Review the robots.txt file to ensure that crawling and indexing access has been provided to all important web pages.

After these strategies are properly executed on the site, you can verify and track its performance using an enterprise SEO platform. However, if you fail to conduct these technical SEO processes on your own, then approach a reputed SEO company. They have proficient enterprise SEO teams to handle the optimization of millions of pages.

7. Enhance your Site’s UX

With the changing trends in the marketing landscape, optimizing the site for search engines is not enough to attract more visitors. Your website needs to have a responsive design and intuitive interface to satisfy the audience. This is why it becomes significant for enterprise businesses to focus on improving their site’s UX.

The UX design indicates the way the users interact with the website. So, if the design of the site has an aesthetic appeal, then it manages to attract users and thus increases user engagement.

Follow these simple tips to revamp the enterprise site’s UX without spending dollars:

• Make the content much easier to digest by using white space in relevant places
• Simplify your website layout as per the content strategy
• Design with responsive layouts
• Provide attractive calls-to-action to trigger the psychological of the audience
• Make hyperlinks much more identifiable by using differently coloured or underlined text
• Incorporate bullet points to segment the key information wisely and make it reader-friendly
• Ensure that the enterprise website has mobile responsiveness
• Perform internal linking
• Check the site for any 404 errors and redirect them to other relevant web pages
• Ensure to keep all the web pages consistent for the site
• Place relevant, non-generic, and high-quality images on the site strategically without compromising its visual break from the text.

Going through these simple tips will help optimize the enterprise site’s UX and overcome UX-related SEO challenges.

8. Earn Quality Backlinks to Your Site

An enterprise-level SEO focuses on acquiring links from other websites to their own. This is, in fact, one of the best enterprise SEO solutions that can be implemented to the site to boost its rankings. This link building strategy can help your enterprise organization gain some easy wins.

You need to find some excellent backlink opportunities from relevant and authoritative sites. This can be done by conducting competitor research with the help of enterprise SEO tools. Once done, you will get to know which sites will prove helpful for elevating your enterprise site’s ranking and positioning in the SERPs.

However, the quality of the backlink matters the most rather than its quantity. So, have a glance at these sought-after ways for link building to your enterprise site.

• Create linkable assets like infographics, visuals, long-form guides, and data-driven studies to attract backlinks naturally
• Find broken links on other sites by offering their site owners a replacement page
• Get featured on resource pages for enterprises that consist of various links
• Implement the skyscraper technique to create the best piece of content with original visuals and more comprehensiveness.
• Conduct a backlink gap analysis to find out the sites that have links to the competitor’s sites but not yours
• Link up with other local business associations and try to ask their members for relevant links
• Find enterprise-related listicles on Google. Reach out to them and try to pitch your business.
• Try to turn those unlinked brand mentions into quality backlinks to the enterprise site

How to Choose an Enterprise SEO Agency?

Investing in enterprise SEO agency can be a game-changer for the enterprise. But with a myriad of agencies out there, it becomes gruelling to choose the right one for your organization. Don’t worry, as we have provided a list of factors that you should consider while selecting the right SEO company for your business.

Before making the leap, consider a few factors while choosing the right enterprise SEO agency.

• Align to Meet Your Business Goals: Research to find the enterprise SEO agency that specializes in this industry and perfectly aligns with your business goals and needs. This will help with narrowing down your choices to ones with relevant experience in meeting likewise goals.
• Verify their Reputation: Always go for the agency that possesses an excellent reputation for delivering quality results to their enterprise clients. To get a proven track record of the agency’s reputation, you can check their online reviews, ratings, industrial recognitions, etc.
• Analyze their Expertise: It will be wiser to opt for an agency with diverse enterprise SEO teams. These teams consist of experts who specialize in different areas of SEO like on-page, technical, etc. They offer a customized approach to all the needs of enterprise SEO.
• Check for Transparency and Communication: Go for an SEO company that believes in maintaining transparency with its clients. Make sure that they communicate with them on a regular basis and provide updates regarding progress. Also, ensure beforehand that they are ready to address all your concerns in no time.
• Check their Contract Terms and Pricing: Ensure to get a better understanding of the pricing structure of the agency and have a look at their contract terms. Try to opt for an agency that provides flexible pricing options and secure contract terms that protects the enterprise’s interests.

FAQs About Enterprise SEO

Final Outcome

So, enterprise SEO is the one-stop solution for large companies who want to scale up their reach to a new level. However, implementing these strategies and getting results involves time and expert guidance. In case you don’t have professional knowledge in performing these time consuming SEO tasks, consider partnering with professional SEO agency.

Apart from having an expert enterprise SEO team, you will all get all the resources that will help improve your site’s ROI. Their tailored SEO strategies combined with effective tracking and analysis will enhance your site’s performance in the search results.