Welcome to Ranking By SEO Blog! Your trusted source for effective SEO & digital marketing strategies. This blog takes a deep dive into the latest trends while providing strategies to improve your marketing campaigns. We are the leading platform for beginners & experts looking to expand their SEO & marketing knowledge.
Below is a look at the core principles & standards that drive our editorial process:
Editorial Principles
We value content quality above everything else. It shows in our editorial principles. These include:
- Extensive Research: Extensive research drives our content creation process. We provide accurate content free from errors & misleading facts.
- Industry Expertise: We leave content creation to subject matter experts. These individuals use their industry expertise to craft value-driven content.
- E-E-A-T: Experience, Expertise, Authoritativeness, & Trust are Google’s search quality rater guidelines. We optimize the content as per E-E-A-T standards to boost its authority & trustworthiness in the eyes of Google.
- Readability: Simple & clear language is used in our content. Keeping the content concise, we provide information easily readable by all readers worldwide.
- Value: We craft valuable content with actionable tips & insights. The recommendations mentioned in our content add to your understanding of the subject matter.
- Originality: Publishing unique & original content is important to us. We ensure transparency by coming up with original content that builds trust with readers.
Style Guidelines
Style guidelines are meant to streamline content consistency. These ensure that the content meets audience requirements while working well with our publishing requirements:
- Consistent Tone:
We keep the tone simple, clear, & engaging. The approachable tone makes it easier for our readers to go through the entire content. We use audience-specific voice in the content to maintain reader engagement.
- Formatting & Structure:
Clear instructions on sentence structure, paragraph lengths, & sections are provided to writers. These are consistent across all blog posts to ensure consistency in the content.
- Terminology:
Guidelines for using industry-specific terms & jargon are outlined for writers. These are meant to avoid unnecessary complications & provide easily digestible content.
Editorial Process
Our editorial principles guide the entire content creation process. This ensures a consistent yet inclusive approach to the content we create for our readers.
- Content Brief Creation
Start by creating a detailed content brief. It guides the content creation process. Our content strategists conduct market research to develop content briefs for every article. The writers then follow the brief to create valuable & engaging content.
- Value-Driven Content Creation
Our writers undergo a detailed vetting process that aims to pinpoint their expertise. We identify writers with in-depth knowledge of the subject matter with a knack for making complex things simple. These experts craft value-driven & engaging content that aligns with the content brief.
- Fact-Checking
The content created by our experts is then forwarded to content editors. The first thing they do is to fact-check every claim made in the content. The claims are verified against trusted sources to ensure content accuracy.
- Proofreading & Editing
The next step is to ensure content accuracy in terms of grammar, language & style. Our expert editors go through every line to ensure it is free of errors. The editors ensure that the content is in accordance with the style guide.
- Visual Appeal
The next step in our process is creating engaging visuals. These include images & custom illustrations that enhance the visual appeal of the content. The images align with the visual identity of Ranking By SEO. The goal of the images is to make the content easier to read.
- Review & Approval
The final review is conducted after the visual appeal phase. Ensuring that the content meets editorial guidelines is the goal for this step. Content quality, facts, visual appeal, & alignment with core principles is verified in this step.
- Content Updates
The SEO & digital marketing landscape is rapidly evolving. We understand the value of content updates to ensure the long-term accuracy of the content. Our detailed review & update process ensures that the existing content is updated based on industry changes:
- Performance Analysis
We analyze content performance in terms of readability & engagement. The insights enable us to pinpoint areas of improvement.
- Content Adjustment
Our experts keep track of industry standards, updates, & search engine regulations. This enables us to identify when the content needs updates. We make the required changes to ensure superior quality.
- Reader Feedback
We value reader feedback for our content. It enables us to learn about the improvements we can make to further improve content quality.
Ethical Considerations
We believe in creating honest, data-driven, & plagiarism-free content. Our team follows strict guidelines to ensure that the content is ethically sound. All sources are properly credited & the content is fact-checked to avoid misinformation.
- Objectivity & Bias
We create impartial & balanced content with 100% objectivity. We don’t let our personal biases get in the way of providing you with accurate information. Our unique perspective is presented to you so that you can make informed decisions backed by facts.
- Respect & Sensitivity
We consider diverse audiences & their preferences when crafting content. Understanding cultural differences & sensitivities enables us to maintain a certain level of expertise for every demographic.
- Transparency
Honesty & transparency are the foundation of our editorial process. We provide accurate & latest information to guide our readers on their SEO & digital marketing journey. A focus on transparency enables us to provide comprehensive & unbiased information that can potentially be valuable for our readers.
Revision & Resubmission
Our focus is on ensuring that the content upholds the standards of quality & professionalism. We have a thorough revision & resubmission process that enhances the overall quality of the final piece of content.
- Feedback to Contributors
The content undergoes a thorough evaluation process. Our editors review every piece and highlight strengths as well as areas of improvement. The feedback is meant to encourage content creators to produce the best possible work.
- Resubmission Process
Contributors are expected to work on the feedback & address the points of concern. The revised content is then submitted for further evaluation. The editors recheck the content to see if the feedback has been received or not. If the content meets the editorial standards, it is forwarded for publishing.
Corrections & Retractions
Content accuracy is a major focus for us. Our team creates data-driven content backed by proper references. Still, being human, there is always a margin for error. Throughout the editorial process & even after publishing, we fix any errors that are identified within the content.
- Handling Corrections
We promptly identify & fix inaccuracies in the content. This enables us to maintain the integrity of the content that we provide to our readers.
- Retractions Policy
This doesn’t happen often but we do have a policy to handle retractions. If there is a fundamental issue in the content or some kind of information that has become obsolete, we retract it as soon as possible. We highlight the retracted content & provide explanation for it to maintain transparency.
Continuous Improvement
There is always room for improvement when it comes to creating content. Our team keeps working on their strengths & weaknesses to consistently provide the highest quality of content for readers.
- Regular Review
Even after the content has been published, we keep reviewing it to identify potential improvements that can be made in the future. We analyze the content performance in real-time to pinpoint any changes that could be made. Improving content quality is our goal & regular reviews help us do just that.
- Training & Development
We keep our team updated with the latest trends in writing engaging & effective content. The training programs offer strategies & insights into creating content as per the latest SERP guidelines. Our commitment to creating effective & informative content drives the training programs for our teams.
Editorial Team Members
Get in Touch with Us
Got any recommendations for us? If you have any questions or feedback about our editorial process & content then you can reach out to us at editor.rankingbyseo@gmail.com.
