Since the last few years, there has been a drastic change noticed in the marketing of the roofing industry. Traditionally, roofing contractors rely on advertising and word-of-mouth. However, with the introduction of digital marketing for roofers, they are resorting to digital channels for roofing solutions.
Due to the unpredictability of Google’s algorithm, 98% of the content of roofing websites generates zero traffic. This has made it inevitable for roofing companies to execute digital marketing strategies to stand out.
Leveraging digital marketing strategies offers roofing business owners a multi-channel approach. It helps the roofing website gain more potential leads, enhances engagement, and improves conversion rates.
If you are a roofing business owner and want to maximize your potential, then relying on digital marketing strategies would probably be the best option. Want to explore more about digital marketing for roofers, its benefits, and strategy? Go through this post till the end.
What is Digital Marketing for Roofers?
Digital marketing for roofers consists of all the marketing efforts that utilize search engines to attract roofing leads. It is basically the process of attracting online users and transforming them into business prospects. Digitais done with the help of online marketing channels like paid social media ads, email campaigns, etc.
By embracing these digital marketing strategies, roofing businesses can precisely target online audiences and increase their visibility on search engines. Moreover, it also helps roofers beat the competition and achieve huge success.
Why is Digital Marketing Important for Roofing Companies?
With the introduction of digital marketing, the roofing industry has become increasingly competitive. Though traditional marketing efforts still work, digital marketing has revolutionized roofing company marketing.
Digital marketing has provided roofers with an excellent opportunity to promote their services more effectively and gain potential revenue. Here are some other benefits of digital marketing for roofers.
- Reach a Wider Audience
Digital marketing can help roofers optimize their sites for local roofing keywords. This also helps them improve their site’s visibility in search engine results and reach a broader audience.
Another way in which digital marketing can help roofers reach potential customers is by setting up targeted PPC campaigns. You can seamlessly maximize the return on investment by optimizing these campaigns.
- Stay Competitive in the Industry
Roofers who want to stay competitive in their industry must embrace some digital marketing strategies. They can take the help of SEO strategies to gain organic traffic to their website and achieve higher rankings than their competitors in the search engine results.
Another way that can help them win through this cut-throat competition is through pay-per-click advertising. By bidding for the targeted keywords, roofers can achieve the top spot in Google’s search results.
- Improve Brand Awareness
When it comes to digital marketing for roofers, they play a crucial role in improving the awareness of the roofing companies. Through utilizing social media advertising, informative blog posts, videos, etc, businesses can expand their awareness about their roofing services.
If you want to tap into a larger audience, then you can seamlessly earn backlinks from authoritative roofing websites.
- Generate More Leads
Want to generate more online traffic and quality leads for the roofing business? Leverage the effectiveness of digital marketing strategies. Through SEO, the site can drive more organic leads. However, with effective PPC campaigns set up, the business can bring more quality and targeted roofing leads that can drive conversions.
5 Key Digital Marketing Strategies to Boost Your Roofing Business
After knowing the benefits that digital marketing strategies offer to roofing companies, more companies have made a drastic shift towards it.
By implementing these digital roofing marketing strategies, your roofing business gets exposed to a wider audience and generates a steady stream of leads.
Want to know more about the key digital marketing strategies that can transform your roofing business marketing? Have a glance at the strategies mentioned below.
- Search Engine Optimization: The Cornerstone of Digital Marketing
SEO is considered to be the most effective digital marketing tool that can bring organic traffic to the roofing site. With 47.8% of all web traffic coming from organic search, SEO has become remarkable for the roofers. Executing these SEO strategies will level up the visibility of your site on the first pages of the Google search results.
However, search engine optimization is not a “one-and-done” strategy. This is the reason why SEO needs to be refined and modified on a consistent basis. Doing so will help your site win the top-spot on Google’s search results.
To get the most out of it, the roofing contractors need to tailor their SEO strategies. These strategies are customized based on the roofing business’s geographical location, target audience, and competitors.
Whether it’s strategic keyword research, content optimization, earning backlinks or optimizing GB profile, you need to customize everything. This will help roofing businesses get more visibility in search engine results.
Local SEO also plays a leading role in bringing the roofing industry to the digital storefront. You can bolster the local credibility of the roofing business through consistent NAP information, Google Business Profile Listing, and engaging with local directories.
Checklist to follow while performing search engine optimization on the roofing website:
- Target relevant long-tail keywords for the site
- Infuse those keywords that match the user intent effectively throughout the content.
- Create high-quality, unique and valuable content
- Make sure that the headlines, images, title tags, meta tags, and headers of the roofing site are SEO-optimized.
- Focus on mobile responsiveness.
- Optimize the loading speed of the site
- Make the site’s interface and navigation user-friendly.
- Acquire high-quality backlinks from industry experts.
- List the business in online and local directories.
- Formulate a PR strategy.
Thus, executing these SEO strategies helps broaden the roofing contractors’ marketing horizons. It brings more organic leads to the site that are more likely to convert.
- Elevate Roof Marketing with Pay-Per-Click Advertising
PPC advertising is a type of paid digital marketing technique where the advertisers need to pay a certain fee every time when their ad gets clicked.
These paid ads are proven to be cost-effective especially in terms of gaining valuable leads for roofing companies. As these ads target those customers who are already in search of roofing services, it makes these ads much more effective.
In order to create an effective PPC campaign, you need to conduct extensive keyword research. A good keyword selection strategy for a roofing business involves focussing on long-tail keywords.
Some frequently used long tail keywords that roofers usually target include, ’emergency roofing contractors’, ‘excellent roof repair services’, etc. If the roofing website content targets these keywords, it reduces the competition.
As these search terms align with specific search queries, they help your business secure qualified roofing leads. Once the search terms are chosen, set your maximum bid for the ad’s placement. Depending on the marketing budget of the business, the amount might vary.
With the launching of the PPC ads, you can set a maximum budget or your ad spend. Thus, the implementation of this digital marketing strategy helps elevate the roofing company to unprecedented heights.
Optimize PPC campaigns for roofers by following this checklist.
- Target effective long-tail and less competitive keywords to lower the cost
- Form ad groups by grouping your list of keywords
- Make the ad more effective by creating custom-made landing pages
- Adjust the settings of ads to target users based on their age, gender, and geographic location
- Review the budget and bids from time to time to get enough clicks for conversion
- Keep up with the keyword trends and adjust the campaign accordingly
- Check main KPIs like – ad spending and revenue
- Block your ads from targeting negative keywords
- Consider a pause on those keywords that are underperforming
- Run a search query report to know which keyword triggers the ads
Thus, PPC ads help roofing businesses gain more prominence and success in this digital sphere. However, implementing PPC strategies is challenging for those who have not mastered digital marketing basics. They can simply approach a digital marketing company to implement these PPC advertising strategies for your roofing company.
- Harness Social Media Marketing for Roofing Companies
More than 4.9 billion people use social media worldwide nowadays, as per the Forbes report. This clearly states that social media marketing plays a consequential part in digital marketing for roofers. This marketing strategy involves using social media platforms to build brands, increase sales, and drive website traffic.
Social media is an effective tool for lead generation in the early stage of the marketing funnel for roofing. By promoting the roofing company on social media platforms like Facebook and Instagram, you can boost the brand’s digital footprint.
If this online marketing strategy is used effectively, it provides the roofers the perfect avenue for capturing their audience’s attention through storytelling regarding your roofing business. Thus, the audience will find the business much more relatable and reliable.
Through interactive content creation and consistent social media posts, these social media platforms allow your business to remain at the top of the followers. By showing incredible results, happy customer testimonials and behind-the-scenes, these social media platforms help boost the confidence of potential clients.
Social Media Checklist to follow for improving the social presence of roofing companies
- Share interactive and user-generated content that adds value to the audience
- Keep track of the brand mentions, hashtags, and industry-related content on social media
- Engage with the audience by responding to their DMs and comments
- Answer roofing-related queries on forums like Quora, Reddit, etc.
- Make connections with brand influencers and evangelists
- Check the metrics and analytics from time to time to identify social media trends
- Be consistent with your profile across several social media platforms
- Consider switching up content posting patterns to add to your advantage in the form of carousels, polls, videos, etc.
- Create a content marketing calendar for social media posting.
If you are not a strategist, then choosing relevant channels for advertising and creating engaging social media ads will be quite challenging for you. So, you can choose to partner with a roofing digital marketing agency to gain more leads and roofing excellence.
- Online Reputation Management for Roofers
Online reputation plays a dominant part in establishing the position of your roofing business in search engine results. Through this digital marketing strategy, you can make your roofing company a reliable choice among your targeted audience.
An excellent online reputation can be maintained through effective review management and proactive outreach efforts.
As more customers prefer to read reviews before making a purchase, it becomes critical to maintain positive online reviews on the site. Doing so helps build trust and credibility with potential customers.
You also respond to online reviews which proves that you value customer feedback. In fact, businesses with more favourable online reviews usually rank higher in the SERPs.
Checklist to follow to manage the online reputation of a roofing business
- Ensure to optimize your Google Business Profile on significant listing sites
- Negative feedback should be answered in a professional way
- Request testimonials from them proactively
- Publish press releases from positive media brand mentions
- Request reviews from already satisfied clients
- Answer questions on popular Q&A websites like Quora and Yahoo
- Email Marketing Strategies for Building a Strong Client Base
For every $1 spent for brands in the US, email marketing drives an ROI of $40. Compared to the other forms of internet marketing strategies, email marketing offers one of the highest returns.
This marketing strategy allows you to directly connect with the roofing leads and send them to contacts that they find interesting. However, to implement this internet marketing strategy effectively, it is essential to increase the list of email addresses. You can seamlessly earn email subscribers from your roofing website. Another way that roofers can obtain potential leads is through email sign-up bars.
As you get the leads from the website, you can target those who are already interested in the services. Some widely popular email marketing ideas that drive excellent marketing opportunities include promotional emails, newsletters, company announcements, etc.
Email marketing allows personalized messages to be sent to each subscriber. Thus, it helps build and nurture relationships with loyal customers.
Checklist to adhere to while creating email marketing campaigns
- Ensure to maintain consistency in sending relevant mails to the subscribers
- Avoid getting spam filters
- Optimize the emails by including social media buttons in it
- Send your subscribers exclusive offers and information to appreciate their value
- Choosing a professional email address to retain your business credibility
- Try sending out customized templates rather than generic templates
- Customize the emails by keeping the audience-first approach
- The subject of the email should serve a clear purpose
- The subject lines and email links should be attention-grabbing
- The preview of the email template should be compelling and quick
- Proofread and edit the personalized emails before sending
- Don’t forget to track its email bounce rate from time to time
By following this checklist, you can create effective email marketing campaigns that increase conversion rates and engagement.
FAQs on Digital Marketing for Roofers
Yes, absolutely! Unlike traditional marketing that requires enough resources to invest in, digital marketing for roofers offers a much more cost-effective solution. It helps you target a wider range of audience at a cost fractional to its traditional advertising cost.
If you want your roofing business to achieve a good ROI with digital marketing strategies, then you must focus on these things.
• Define clear business objectives
• Select the right strategies for your business
• Monitor the campaign’s performance
• Adjust the strategies accordingly
Key Takeaways
Irrespective of the size of the roofing business, if you want to reach its pinnacle of success, then digital marketing for roofers can help you with this. Just implement the strategies discussed above and it will help establish a strong online presence on the web.
However, if you are not proficient in technicalities, then hiring a reliable digital marketing agency would probably be the best option. As they possess a team of proficient roofing digital marketing experts, they can offer your business the digital facelift that it needs.
Not just that, they can guide you through every step in making your digital journey a successful one. Thus, they can help your roofing company gain more tangible results and more growth.
So, get ready to soar your business to new heights with digital marketing!
Additional Resources:
- How to Leverage Roofing SEO to Grow Your Roofing Business
- Lead Generation for Roofing Business: Effective Ways to Attract More Leads
