Globally, the screen time of an average human has seen a rise post lockdown. Reports show that in the US people spend seven hours and three minutes on their screen. As a painter who desires to have a strong online presence, you can definitely take advantage of this situation. Digital marketing for painters can be your best comrade in this endeavor.
A successful digital marketing strategy can create a bandwagon effect for your painting business. More potential clients will contact you for your painting services. Even more, it can help you establish your authority in the market and build a firm client base.
In this blog, we will discuss the aspects of digital marketing strategies with respect to those who run painting businesses or are freelance painters.
What is Digital Marketing for Painters?
Digital marketing for painters refers to the method of promoting their painting services by leveraging all digital channels, social media platforms and search engines. It gives them access to a global audience instead of restricting them just to their target audience.
Therefore, any marketing campaign involving digital communication is known as digital marketing.
This kind of marketing allows a painter or a painting company to take advantage of 331.1 million internet users in US. It attracts their attention via search engine optimization and PPC advertising. Furthermore, it also enables painters to use social media platforms and email to market their painting business to respective audiences.
It brings personalization into your online marketing strategies. Additionally, it builds credibility among users by using real-time online reviews from customers. In the end, digital marketing refines your painting marketing campaigns.
Benefits of Digital Marketing for Painters
Be it a small or large-scale painting business, digital marketing always has a number of perks associated with it. It helps to build a robust online presence with a nominal amount of investment. Let us take a look at the several benefits a painter receives from digital marketing.
- Wider Spectrum of Audience
Digital marketing allow painters to have a broad geographic reach. An SEO-optimized website coupled with paid advertising drives qualified leads toward their business. In addition, social media posts and blogs also attract an enthusiastic audience on a global basis.
So, even if you are a painting company or a freelance painter from Texas, potential clients from Oklahoma can also learn about your painting services. That is the power of digital marketing. It breaks geographical boundaries and time zones to expand your customer reach exponentially.
- Real-Time Analysis
Digital marketing permits painters to keep tabs on their marketing campaigns. It offers real-time insights into the performance of their campaigns. It also gives answers on the count of painting leads, website traffic, revenue generation, etc.
You can actually know which methods are effective and which are not. This helps to finetune your current strategies and develop your future ones accordingly.
- Enhanced Brand Awareness
One of the best benefits of digital marketing is improved brand awareness. A solid digital marketing tactic helps your website to rank higher on search engines. On the other hand, social media marketing strategies let you use various social handles to promote your business. All of these collectively result in enhanced brand awareness.
- Improved Customer Engagement
Satisfied customers make a thriving business. Unless and until there is proper communication with them, you lose a number of potential clients. The success of painting businesses depends on how well they build connections with customers.
Digital marketing enables painters to improve customer engagement. It benefits not only the business owner but also the customers. Enhanced interactivity via social media posts and responding to their queries in comments develops a sense of credibility among viewers.
Furthermore, its services related to public relations and management help maintain a good relationship with them besides building one.
- Cost Effective
Affordability is one of the important benefits of digital marketing strategies. For instance, sending emails or posting on social media requires zero dollars. Even if you hire a digital marketing company, it does not cost you an arm and a leg.
An effective digital marketing strategy can drive a huge audience to your web blogs or social media posts at a nominal cost. It provides a direct line of communication with customers without paying hefty prices. It is highly flexible and offers high precision in its outcome.
- Competitive Advantage
Painters enjoy a competitive edge over other painting companies with digital marketing. The tools used in this kind of marketing offer valuable data on market trends. This information helps them make data-driven decisions that help them easily outrank competitors.
SEO and PPC advertising keep the website’s search engine ranking high. Moreover, social media marketing regulates online visibility closely. All of these digital marketing strategies work together to keep you ahead of your competitors.
- Improved Conversion Rate
Statistical reports show that digital marketing has a 9.9% lead-to-close rate. This number is six times higher than traditional marketing.
It is evident from this data that online marketing using digital channels drives more leads than other offline modes of promotion. Its tactics are more effective in reaching the target audience.
In lieu of constricting the creative potential of marketing, it comes up with a variety of advanced techniques. In turn, more potential clients learn about your painting business. This increases the likelihood of higher conversion rates.
- Greater Return on Investment
Imagine making $5 for every $1 you spend. Ain’t that the perfect return on investment? A solid digital marketing strategy can help painting contractors experience a higher rate of positive return on their investments. Even a 1% increase in conversion rate can lead to a 10% hike in revenue.
From Search engine marketing to social media advertising, these campaigns boost your online presence. More potential clients discover you and become a source of high ROI.
5 Digital Marketing Strategies To Boost the Online Visibility of Painters
To create a foolproof digital marketing strategy, it is essential to know its types. Understanding the core elements will help you make informed decisions for your painting business. You will be able to choose the best-suited strategy that will accelerate your marketing efforts.
- Search Engine Optimization (SEO)
Search engine optimization is an unpaid form of digital marketing. It is a strategy that drives organic traffic to your painting website by optimizing it. Following this, it lets them rank your web pages in higher positions on search engine results pages.
- Keyword Research for Painters
You can start by performing keyword research on your niche to get the best out of SEO services. Keyword research means finding out search terms that potential customers might be searching with on the search engines to get to a good painting company.
Keyword research you understand the search intent of your target audience. You can use tools like SEMrush, Google keyword Planner, Moz, etc.
Try to find painter related keywords that have a high search volume, with a low keyword competition. However, if this seems trough, or you cannot get many of such search terms, you can always resort to targeting long tail keywords for targeting specific search queries.
- On-Page SEO Techniques
On-page SEO, also known as on-site SEO, pertains to optimizing all the factors that one literally sees on the page. It refers to practices that help make the whole website content more readable by both users and search engines. By securing a higher search engine ranking, it bolsters the website’s organic footfall.
Once you have your hands on some valuable keywords, craft content by infusing these search terms into the article body. As content is the primary ranking factor, you have to be super careful about its quality though.
If you have a flair for writing, you can easily create content on painting tips that rank well on search engines. If not, consider getting help from a professional content marketing agency.
However, on page SEO for painters is not limited to content. Using H tags, optimizing URL with the main keywords, creating click-worthy metadata are core aspects in this avenue.
- Off-Page SEO Strategies
As SEO is a core component of digital marketing for painters, you have to consider other aspects as well. Off-page SEO is about boosting the inflow of website traffic by conducting strategies outside of the page.It includes acquiring credible backlinks to build the domain authority. However, never haste the process.
You have to be patient in acquiring links from domains with high authority. Also, you can earn links by ranking high enough on the SERPs.
Engaging in social media optimization is another great way to bolster the off page SEO. You can start by creating a few professional pages on social media platforms and optimizing them with the basic information of your painting business. Also, post frequently to pique user engagement.
- PPC Advertising
PPC is the right digital marketing strategy for a painting company that wants to target a specific geographical location or demographics. Pay-per-click advertising is a form of digital marketing where a painter pays for every click they receive on their ads. It is the sponsored ad that you see on search engine result pages right above the organic search results.
- Google Ads for Painters
This marketing strategy takes a highly specific approach through Google ad platform. It enables the painters to target only interested viewers on Google’s search engine. In turn, it results in maximization of return on investment.
Most popular Google ads like search and display adverts work in a way where companies bid on certain keywords on which they want to run their ads. The bidding cost on the placement and the value of the keywords.
For instance, the best wall painter will have a higher bidding value than the living room wall painter. This is because the search volume of the former is exponentially higher than the latter. So, whenever your target audience’s search query aligns with that specific keyword, your ad will appear among the top paid results on the Google search network.
- Social Media Ads
Apart from search engine ads, you can also advertise on other platforms like Meta Ads, Twitter Ads, LinkedIn ads, etc.
The PPC ads work on the same principle on the social network as they do on search engines. There are various types of social media ads. However, you have to choose the right type of adverts for your painting business, that brings in conversions. Here you can create several types of ads, like text ads, video ads, image ads and carousel ads.
While creating social media adverts, focus on making it entertaining and visually appealing. Try creating click-worthy ads that can drive new customers to your website. Be prominent in mentioning your USPs. Additionally, it must also address the pain points of the customers.
- Email Marketing
As the name suggests, email marketing for painters is a strategy that leverages emails to promote business. It involves sharing updates about your painting services with your list of customers via email.
It’s a powerful marketing tool that gives you direct communication with your target market. While building relationships, it also drives traffic to your website, social media pages, and blogs.
Email marketing is a rather easy digital marketing strategy. However, being meticulous is the key to succeed here;
- Building an Email List
To get started with email marketing, begin by building an email list. This is basically lists of people you want to market your business to.
It is important to craft several email lists because the content of the email for a potential buyer will not be the same as an existing client.
As a rule of thumb, there should be at least 3 email lists you should create. The first is the one for potential customers who have viewed your website or expressed high interest in hiring painters.
The second email list should comprise the names of your previous customers who might need painting services in the near future. The third list should be that of the potential customers who expressed slight interest in getting painting services. These are majorly top-of-funnel drop offs.
However, you can create as many specialized lists of potential customers as you want. If you want some expert help, consider talking to an expert digital marketing company. These experts can guide you through the process.
- Crafting Engaging Newsletters
There’s no point sitting with lengthy email lists if you don’t send out compelling news letters that win hearts and bring in conversions!
Sending emails to customer email IDs frequently leaves a strong brand presence in their minds. With compelling call-to-action messages, subject lines and content, people will click on the links that take them to your official website.
The first thing to do is to find out the goal of the newsletter. Decide whether you want to establish a brand image, inform potential customers about ongoing promotions, or boost sales.
Depending on your marketing aim, craft the email newsletter. For instance, if you want to attract warm or cold leads, sending out emails that contain discounts offers help. For people who have already availed your services, it is better to create a newsletter letting them know of your services if you are available.
Many painters miss out on including a CTA at the bottom of the newsletter. Well, without a clear call to action, the newsletter is only half effective! A precise CTA guides potential clients to take a desirable course of action.
Email marketing allows you to automate your campaigns. You can send welcome emails to new subscribers. Furthermore, sending follow-up mails to your customers after service is also a part of the marketing approach.
- Social Media Marketing
Social media marketing entails levering a host of social platforms to attract potential customers. It targets all social media users who are active on social channels starting from Facebook, Instagram, to Twitter and YouTube.
This marketing strategy delivers highly favorable results for business growth. It enhances brand awareness, leading to a strong social media presence. Moreover, it exposes your painting business to a wide spectrum of audiences. SMM helps you to bond with other influential people, thereby establishing a good network.
In case you want to secure your reputation, you can hire a PR agency. It enables your painting business to maintain good communication with clients.
- Platform-Specific Strategies
It is vital to set clear goals for social media marketing. Analyze the traffic on the platform and what users are looking for. Crafting audience-specific advertisements for different social platforms is the key to success.
While doing social media marketing for painters on LinkedIn, your target will likely be businesses that might want their offices painted.
However, the audiences on Facebook and Instagram are vastly different. These are individuals looking for home painting services. Hence, set your tonality according to the audience.
- Engaging with Your Audience
Social media marketing is not limited to running strategic ad campaigns. With the help of social media marketing, you can connect better with the audience. Keeping a comment section open under your ads on social media helps you connect better with your target audience.
An open comment section allows new customers to approach you, question you about your business, and offer feedback simultaneously.
Social media marketing requires quick action. Replying in the comment section within a short span is necessary to keep customer interest piqued.
- Content Marketing
Content marketing is about crafting relevant content that aligns with the search queries of the target audience. It includes a strategic approach to attract potential clients by publishing high-end pieces of content either on your websites or social media accounts.
Content creation is an integral element of all digital marketing strategies. Without it, any promotional campaign is incomplete.
You can write content all by yourself. However, if you find it difficult to manage your painting business and content creation, you can hire a reputable digital marketing agency for that purpose. Their professional content marketing team will come up with brilliant tactics that will efficiently expose your content to your target audience.
- A Valuable Blog Section Gets Higher Organic Footfall
Blogging is one of the best methods to build a strong brand authority in your target market. It has the ability to skyrocket your business growth in no time.
It lets you share valuable information about your painting in written formats. Of course, you will have to do some image optimization to get to the first page of the organic search results.
Adding high-quality images to blogs has twofold benefits. First, it delivers useful information, and second, it heightens the interest of the readers.
Blogs allow you to share personalized expert advice on topics like “how to successfully run a painting business” and “tips for painting business owners to boost customer engagement”.
Remember, all marketing forms need not be brand promotion. Catering valuable painting tips and advice establishes you as an authoritative source in the industry.
However, to start a blogging section, you first have to cross the hurdle of finding trending topics. Try using a few keyword research tools, like Google Keyword Planner, SEMrush, etc., to find keywords to target for the blogs.
If the blogs are highly relevant, search engines will rank your web pages and social media posts in higher spots. It automatically bolsters your visibility and brings more leads your way.
- Video Content
According to statistics, 79% prefer watching a video over reading about a topic!
Among all the platforms that painters can do video advertising on, YouTube stands out as the most prominent. There are a total of 5 types of ad formats that you can leverage on YouTube. Choose the ones that serve your purpose the best.
The video content should be creative and well-targeted at the same time. Ensure that the content delivers the message clearly. Adding a CTA at the end of the video is a good way to guide traffic to your website.
If you just want brand promotion through video marketing, bumper ads and TrueView ads work well.
Although YouTube is the ultimate hub for video marketing, other platforms like Facebook, TikTok, and LinkedIn are good too.
- Visual Content
Visual content implies image-based content that caters value to the visitors. Some of the most common forms of visual content include charts, diagrams, images, infographics, etc.
Visual content is an important part of content marketing as this type of content conveys complex messages within a matter of seconds. Images and infographics make content more palatable. You can use it on their own on social media with relevant hashtags. You can also include visual content along with text to add value.
Build a Strong Online Presence with Digital Marketing
Digital marketing has become an essential marketing method for every business. And painters are no exception. Without this, it can become really difficult to sustain in the competitive market scenerio.
These are effective marketing strategies that help build a solid online presence. They also improve brand awareness among your target audience. These methods utilize all digital platforms to generate more painting leads. As a result, it increases the overall increase of conversion rates of prospective clients.
As a painting business owner it is high time to start investing in digital marketing. Take advantage of this digital realm to outshine your competitors in the online business by opting strategies for digital marketing for painters.
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