Clinique Essence’s SEO Case Study

Website Focus: SEO

Website Platform: WordPress

Services Provided: SEO & Local SEO

Business Type: Business to Consumer

Client Industry: Health

About

A leading sex health clinic, the Clinique Essence was launched in 2023. It has locations in Montréal, Laval, and Gatineau, Canada. Consultations, treatments, and educational resources are just some of the services offered by this clinic. The ultimate goal of the Clinique Essence involves enhancing sexual wellness while offering a nonjudgmental setting in which persons or couples can express their private health issues.

At Clinique Essence, we provide a range of services and conversations in a private setting for all your health needs.

The clinic’s team of experienced healthcare professionals is devoted to providing personalized care tailored to meet individual needs in addressing sexuality challenges of every kind with sensitivity and expertise.

The Challenge

Though they provided top-notch services, Clinique Essence didn’t do so well with establishing its place on the Internet at its infancy stage. Because of the search engine’s failure to rank their site, the patients found it challenging to locate them on the web and therefore, the company was not in a good position to attract new customers.

When We Started

Let’s see how Clinique Essence effectively reached its target audience and boosted its business with our help:

Ranked by SEO partnered with Clinique Essence to enhance their digital presence and reach. Our first step was to analyze the clinic’s online footprint and visit the target audience. We noted what areas had to improve most and concentrated on building a very simple website that would give the greatest priority to privacy and ease of access to data.

Our strategy involved multiple aspects of organic ranking. We started by modernizing the clinic’s website thus making it informative and reassuring for potential patients. The concentration was on mobile optimization for the site since most people feel more comfortable searching for personal hygiene-related issues on their gadgets. In this way, we were able to enhance brand awareness and increase traffic to the website.

Our strategy depended largely on creating content. We wrote several blog posts and articles that addressed the common issues affecting sexual health, thereby positioning Clinique Essence as the most reliable source.

To further broaden the clinic’s reach, we executed a well-focused social media strategy. We did this by creating interesting, however secretive content respectful to the subject’s sensitivity but still effectively showing the clinic’s expertise and its services.

The Results

There was a significant improvement in website traffic for Clinique Essence as a result of our SEO efforts. This also increased the number of appointments made over the Internet at the clinic.

A surge in new patient consultations was reported by Clinique Essence, many of whom pointed out that the first place they looked before consulting with the clinic was the site. The discreetly but informatively approached way of doing digital advertising has helped in breaking down walls that made it difficult for people to seek medical attention whenever they have sexual-related worries.

Ultimately, Rank by SEO’s SERPs ranking strategy that was modified specifically for this purpose worked to make Clinique Essence a foremost sexual health clinic in Canada, allowing the clinic’s range and significance to widen all over Montréal, Laval and Gatineau.