As per the report, Walmart witnessed total revenue of approximately US$648 billion worldwide during the fiscal year ended January 31, 2024. It’s up to 6% of revenue increase compared to past years. The above stats depict that the online marketplace is a perfect place to sell products and earn hefty revenue.
It encourages businesses that rely on the top marketplace to sell their products on Walmart. Meanwhile, Walmart marketplace has a separate algorithm that determines which products should appear on top of search engine results and which ones below. The algorithm does this based on the search engine ranking of products.
So, you should chalk out the most effective Walmart SEO strategies to improve the ranking of your products, online visibility, and sales. In this post, we will discuss many proven strategies that will help you make your effort successful.
What is Walmart SEO?
Walmart SEO is basically a strategy that helps optimize brand pages and product listings within Walmart marketplace. It includes numerous steps that include creating product descriptions, titles, high-quality images, keywords, and more to improve ranking in search results of this marketplace.
Walmart SEO serves its major purpose to improve visibility to get more clicks. It increases sales to a wider extent. The most important factors that play a vital role in Walmart’s SEO include the use of relevant keywords, earning positive customer reviews, maintaining inventory with accuracy, competitive pricing, and more.
You can focus on the above factors to maximize your chance of appearing at the top of the first search engine results page of Walmart. It increases the number of potential customers and conversions.
How does Walmart SEO work?
Well, Walmart’s SEO is an effort to improve the appearance of products in the search results of Walmart. Its algorithm is completely different compared to Google search engine and was created especially for product relevance and profitability. It favors those products that can match the perfect needs of customers and thus increase sales.
To become successful with Walmart SEO, it’s crucial to use the right keywords everywhere be it product attributes, descriptions, titles, etc. Make sure these align perfectly with search terms used by the majority of shoppers.
You can create a concise title. But, it should be highly informative. It’s a great idea to include your product’s key features, advantages, sizes, etc. to make your title more attractive.
Make sure your titles are full of structures and catchy. Your product descriptions should include various keywords while offering shoppers many necessary details to increase product purchases.
Walmart takes into account several factors like stock availability, price competitiveness, customer reviews, etc. for search engine optimization. Walmart marketplace recognizes the reliability and in-demand of any products based on their consistency in high-rating and competitive pricing.
It ultimately improves the ranking of those products. The availability of products is quite important as Walmart never lets any of these products appear on its search result page.
Top Strategies to Implement to Make Your Walmart SEO Successful
It’s necessary to create a unique and the most powerful strategy for Walmart SEO to improve your product appearance and sales on this platform.
Though Walmart SEO is similar to traditional eCommerce SEO, it has unique requirements due to Walmart’s shopping interface and algorithm.
Let’s discuss here some of the top strategies you can implement and see the differences.
- Analyze your Competitor’s Listing
The first and most important thing you can do is analyze the Walmart product listings of your competitors daily. It helps you understand both their strengths and weaknesses. You will be able to know what works for them well and whatnot.
It helps you chalk out the right strategy. Doing this helps you outperform your competitors in Walmart SEO rankings. To do it properly, you can consider the following important points.
- Find Out your Competitor’s Strengths
You should take a look at various successful product listings in your category. Focus on those that earned high ratings and reviews. You can analyze its descriptions, pricing, and image quality.
- Know Weakness of your Competitor
The next thing you can take into account is the weakness of your competitors. You need to identify gaps in your competitor’s listings including poor-quality images, missing product details, etc. It’s advisable to improve these important aspects in your Walmart listings as well.
- Implement Competitor’s Insight to Run Ads
You can set your eyes on those competitors who run Walmart Ads. You can also run your ads by targeting the same keywords. This is an important technique that will help you make your products competitive in both paid and organic searches.
- Do Keyword Research Properly
Keyword research is highly important and plays a crucial role in making your search engine optimization successful. It would not be wrong to say that keyword research is the core aspect of an SEO strategy. And Walmart SEO is certainly not an exception.
To make your products easy to discover, you can find out those keywords that customers use to search for those items that are the same as yours.
You can do the keyword research with the following approach.
- Focus on Buyer Intent
While performing keyword research for Walmart SEO, your approach should be different. In Google SEO, you need to focus on broad keywords to lure traffic. On the other hand, Walmart’s SEO is buyer-centered.
So, you can select those keywords that represent high-intent searches. It reflects users are ready to make a purchase.
- Use Tools Specifically Available for Walmart
Walmart is popular for having its unique search patterns. It’s advisable to use those tools created specifically for Walmart SEO. Some of these popular tools include MerchantWords, Helium 10, and others. These offer Walmart-related keyword insights.
- Focus on High-Ranking Products of your Competitors
You should focus on those products that have ranking products in your category and find out those keywords they frequently use. It gives you an idea of what works within your field and also the way you can optimize your listings.
- Use Long-Tail Keywords
It’s indeed a great idea to use long-tail keywords that can help to capture a niche audience and thus minimize competition. For instance, rather than using running shoes, you can try more specific terms like ‘men’s waterproof sports shoes in Noida’.
You should always use thorough keyword research that can help you align your content in terms of the way Walmart customer searches search. It improves the visibility of your product.
- Create Product Titles Clear and Concise
The product title is something that users see first. So, you should never leave any stone unturned to make it impressive. The product title also has a great role in the search algorithms of Walmart. It’s advisable to make your product title clear, concise, and keyword-rich product title.
To make the right product title for your Walmart SEO, you can consider the following practices.
- Use Primary Keyword First
You should include your primary keyword at the beginning of your title. Always keep in mind that Walmart prefers products that have relevant keywords at the beginning of the title.
- Follow the Exact Title Format
The next important thing you can follow is the title format of Walmart. You need to know that this online marketplace has a specific format and guidelines for titles. While creating a title, you need to ensure it includes your brand name, important product attributes, types of products, and more. For instance, Nike Men’s Sports Shoes.
- Don’t Use Excessive Keywords
Excessive keyword use is something that you should always avoid. It certainly makes it difficult for you to read. It also causes penalties from Walmart marketplace. You need to keep your product title natural and fully readable to improve customer experience.
- Use Capitalization Properly
The title guidelines of Walmart recommend its sentence-case formatting. It advocates only the first letter of every main word should be capitalized. You can follow these important guidelines to create a professional title that can match Walmart’s standards.
- Optimize your Product Details
When it comes to product information and description, they play a vital role in Walmart’s SEO. Walmart marketplace prefers those listings that provide detailed, clear, and accurate information.
We have explained here various points that you can keep in your mind to optimize your product details properly.
- You can use descriptive bullet points. The main reason is that the product page layout of Walmart favors bullet points as they make it convenient for customers to scan product details properly. You can use them properly to display the key features of your products, along with their colors, sizes, materials, and other details.
- You can always insert keywords naturally in the product description. It’s advisable to ensure the natural flow within the text. Make sure you don’t overuse keywords since this tends to impact negatively and thus can also impact both customer trust and readability.
- Apart from describing the features of the product, you can also focus on the way these features can resolve customer issues. If your product is waterproof, you can explain the way it offers durability even during rainy conditions.
- If your product is available in different colors, sizes, or styles, you should use these details clearly in your product title. Walmart gives a preference to those listings that offer comprehensive product details.
- Use Top-Quality Product Images
When it comes to high-quality images, they keep a great importance in Walmart SEO as well. It’s not only necessary to make your product appealing and tantalizing but also to improve the ranking of your listing on this online marketplace. It also works effectively when it comes to maximizing conversion rates.
You can consider the following tips while using images for your products;
- Use High-Resolution Product Images. You can understand the fact that Walmart needs images that are at least 1000 x 1000 pixels for the main image to ensure zoom functionality.
- The most important thing you can do is to include high-quality images that can show your products from different angles and demonstrate their use properly.
- It’s pivotal to go through the image guidelines of Walmart and then use the right images accordingly. You can understand that Walmart gives preference to those images that include a pure white background, no watermarks, minimal text overlay, and more.
- Your product image should give an idea to users in terms of how it would appear in the real environment. The image of your product should be product-focused. The additional images should be capable of showing in context.
- Highlight Product Benefits and Features
You can highlight various product features and benefits. It allows customers to get details about the value of your product at a glance. It offers a great advantage for Walmart SEO.
Shoppers can only buy your product when they find it worth buying. So, while highlighting the benefits and features of your products, you can keep the following things in mind.
- Focus on the USP of your Product
You can find out those things that make your products unique and stand out, be it eco-friendliness, durability, or advanced features. You can list these things as benefits of your products that can solve problems and thus improve the user experience.
- Use Clear Language
It’s advisable to avoid technical jargon and then focus on those languages that are easy to understand. When you use hard languages, users may avoid getting details of your products. As a result, it may impact adversely on the sales and conversions.
- Use Keywords Smartly
As we already mentioned, keywords should appear in your product features naturally. But, they should not overshadow the readability of your product information. A crisp listing of product benefits accompanied with relevant keywords in a natural way can certainly improve the ranking of your products.
- Insert Weight, Size, and Dimensions
Those customers who seek detailed specifications, especially for several products such as furniture and electronics. Walmart lets you add various additional product attributes in the backend. You can provide all these to help your customers make an informed decision.
- Add Category of Products Properly
A proper categorization of products is necessary to make Walmart SEO successful. It’s useful to ensure your products appear in relevant categories and search results. In case you fail to categorize products properly, it may create certain difficulties for customers to find your products. It causes lost sales opportunities as well.
You can consider the following important factors to optimize your product categorization properly;
- Accurate Categorization
To categorize your product properly, you need to select the most relevant product category for every product you sell. You need to keep in mind that this online marketplace includes a wide range of product categories. It’s necessary for you to be precise to ensure your product appears in the right searches.
- Subcategories
You can use various subcategories as well. It can narrow down the customer’s search and thus make it easy for products to match various specific requirements. You need to be precise to ensure your products appear in the targeted searches.
- Consistency in Product Listings
You can categorize similar products in the same way to avoid confusing customers or even losing your Walmart SEO traction. This kind of uniformity is helpful for Walmart SEO to recognize a range of your products. It also displays them in search engines with a higher accuracy.
- Make Sure Product Price is Competitive
You need to keep in mind that Walmart customers are price-conscious. That’s the reason why this marketplace focuses on competitive prices. Therefore, you should adopt a strategy to offer your products at a lucrative process to improve your product ranking and thus boost sales.
Let’s understand several pricing strategies that can help you optimize your listings properly.
- Dynamic Pricing Adjustments
It’s a good idea to adopt various dynamic pricing tools that can adjust automatically based on prices on competitor data. The algorithm of Walmart mainly prefers those products that are available at competitive prices.
- Use Price Comparison
It’s a good strategy to compare your prices with other sellers that are available on this marketplace. This marketplace often flags those products that have a competitive price. It results in an increased visibility.
- Offer Promotions and Discounts
You can run various promotional campaigns including bundle deals, discounts, free shopping offers, and more. These are useful to a large number of customers. Walmart always displays various discounted items that make them visible perfectly on the platform. It’s indeed quite beneficial for an increased conversion.
- Include Customer Ratings and Reviews
Including customer reviews and ratings is indeed a great strategy as it works as social proof and portrays your product as reliable. It plays a vital role in the search rankings of Walmart.
Positive reviews are useful to increase customer reliability and also enhance SEO. Let’s understand various ways of getting more positive customer feedback.
- Encourage Reviews
It’s the right strategy to encourage the number of satisfied customers to leave more reviews with the help of loyalty programs and follow-up emails. When you get more reviews, it improves credibility and thus improves your ranking.
- Respond to Reviews
You can engage with your customers properly by responding to reviews, be they negative or positive. It reflects that you are highly concerned about your customer satisfaction. It’s also useful to turn negative experiences into positive ones.
- Maintain Quality Control
You can be assured of quality by displaying high product ratings. It’s vital to analyze your products consistently and then boost their quality accordingly to improve customer satisfaction. If your product gains fewer ratings, you can determine the cause and can also make necessary adjustments to prevent various future complaints.
- Use Bold CTA and Increase Conversion Rate
You should always use a bold CTA that works effectively to encourage many potential customers to make a purchase. These should be action-oriented, clear, and also designed to guide customers to complete the purchasing process successfully.
While using CTAs, you can consider the following important factors to harness their potential advantages.
- It’s necessary to make the right placement of CTAs in your product listing to catch the attention of buyers. You can encourage shoppers by using CTAs like ‘Limited Stock Available, ‘Buy Now’, Get your Products Today, and more.
- It’s also the right strategy to include your CTAs in your ongoing promotions, which makes it quite appealing. For instance, ‘Shop Now with 50% Off’ can encourage buyers to take quick action.
- You can try different CTAs to find out the one that boosts conversion. It’s also a great idea to test a different approach that lets you find an effective language and placement for your target audience.
- Maximize your Reach through Walmart Ads
You may be aware of the paid advertising of Walmart. Running a paid ad campaign on this online marketplace can increase your product visibility, no matter how tough the competition is. It helps you promote your product specifically.
It helps you rank high in search results and thus can maximize your reach to a broader audience. It’s advisable to use the following strategies to leverage the power of Walmart Ads.
- Sponsored Products
Walmart-sponsored products have immense capability in increasing visibility for those of many top-performing products. It’s important to find out those products that have the highest conversion rate and then promote them to gain more traffic.
- Bid on Relevant Keyword
You can pay attention to those keywords that have a higher conversion rate rather than working for the popular ones. Relevant keywords are useful to improve ROI since they help you attract more customers who prefer to shop.
- Targeted Advertising
It’s a good idea to use both location and demographic to target those customers who are likely to buy your products. Walmart enables sellers to target advertisements by region. It is quite beneficial for those products that are quite popular in various specific regions.
Conclusion
So, after going through the above discussion, you may now have clear information regarding Walmart SEO. If your products don’t appear in search engine results of this online marketplace, you should implement the above strategies in the right way. It will help you gain the right outcomes and thus ensure your success. It’s better to get in touch with a professional SEO agency to take your Walmart Strategy to the next level.
Additional Resources:
- eCommerce Marketing: Ultimate Guide for Maximizing Conversions
- SEO for eCommerce: How to Boost Your Store’s Online Visibility?
- SEO for eBay: Strategies to Rank Higher and Sell More
