As per stats, 75% of users never scroll after the first page of the search engine results. When property owners look for construction companies, they always contact the right service providers that appear on various search engines. So, if you are looking for more clients for your business, you need to implement the right strategies for search engine optimization (SEO) for your construction companies.
It’s a fact that construction industries face stiff competition like many other industries. Right from house remodeling to real estate companies, the construction industry has lots of market players. It reflects how tough the competition that construction companies faces to sustain itself in the market successfully.
So, it’s essential for construction companies to chalk out an award-winning SEO strategy to increase your website traffic and thus attract quality leads.
What is SEO for Construction Companies?
SEO for construction companies is the process to reach your target audience. It includes various activities like on-page for website optimization and off-page for link building to increase the online presence of your business.
Being a cost-effective solution, construction SEO services helps you reach your target audience by improving your overall rank. Most research already proved that SEO is effective in increasing its overall reach 12x more, which results in increasing clicks and lead generation.
These clicks are useful to observe in terms of the number of users visiting your website to gather details about your services. It helps you move your website to the top of the SERPs, which is essential to boost organic traffic to your website.
Is SEO Effective for Construction Companies?
Yes, SEO is highly effective for many construction companies. The main reason is it helps them improve their reach among potential customers looking for construction services online.
With your business getting higher ranking, and higher search volumes in Google and many other search engines, you can easily see a great boost in organic leads. This jump in organic leads often results in gaining more business inquiries, which finally boosts revenues.
Top SEO Benefits for any Construction Companies
With the powerful SEO services, a construction company can avail of a plethora of benefits. Let’s explore some of the top advantages of construction companies;
- Boost Online Visibility
Improved online visibility is one of the most sought-after benefits of construction SEO. When your potential clients look for a “commercial construction business in Las Vegas” or “home renovation services in New York”, your business appears at the top of search engine results.
SEO is useful in websites and content to ensure your organization is highly visible to the right audience at the right time. It boosts visibility with increased inquiries.
- Outgrow you Competitors
With the number of companies providing the same services, it’s pivotal to find a great way to stand out. SEO enables your organization to get an edge over your competitors who don’t invest in their online presence. If your website ranks higher compared to search results, you have a higher possibility to win over your potential customers.
- Increase Brand Awareness
You need to understand that a powerful SEO is essential to increase traffic. If your website appears in search results with higher consistency, it makes your brand easily memorable among those of your potential clients. Even if visitors don’t click the first time, it makes your organization become familiar.
- Cost Effective Marketing
Another top advantage of SEO for construction service providers is its highly cost-effective method, especially compared to many other marketing methods. Even though you need to invest initially to optimize your website and content, the ongoing cost is relatively quite less. When compared to paid ads, construction SEO continues to maximize more traffic and leads with the time.
Proven Strategies for SEO for Construction Companies
After getting too many benefits for a construction companies from SEO, you may be excited to know the right strategies. We will discuss some of the top strategies that a professional SEO company often implements for off page and on-page SEO.
- Develop a Solid Keyword Strategy
Keywords are the backbone of any SEO. No SEO will be successful without proper keyword research. Keywords are search terms that help you understand what your target user is searching for. It also gives you a better understanding of using specific keywords to boost organic traffic to your website.
Are you not able to decide which keywords are the right to use? We have explained some of the important categories you can consider to use for an effective keyword research;
- Seed Keywords
Seed keywords are also popular as short-tail terms. You can use these terms as starting points to discover more appropriate terms. You can also produce through brainstorming, and seeding keywords from your competitors.
- Long-Tail Keywords
Long-tail keywords are another popular option you can consider to use. When you target long-tail keywords, it indeed maximizes your possibility to enhance your chance to boost your rank since they are indeed less competitive. It also entices the audience with specific intent.
- Search Intent Keywords
Search intent keywords are informational keywords where your target customers who often look for important information. It also includes navigational keywords where users wish to find a specific website.
Besides, it also includes commercial keywords where potential clients are required to perform more research to take the final action. Apart from this, transactional keywords reflect the final action that clients take.
- Niche Keywords
These are specific keywords that have higher traffic potential and relate to your specific niche which makes it convenient for you to rank better in SERPs. When you incorporate these, they bring small but more qualified prospects within a short period.
- Competitors’ Keywords
You can implement keywords targeted by your competitors to boost your visibility. For the same, you can also do a complete keyword research of your competitors. You need to analyze their ranking difficulty and make your final selection accordingly.
- Create High-Quality Content
The next important thing you can do is to create engaging, informative, and luring content. Make sure your content addresses various concerns, questions, challenges, etc., faced by your target audience.
Be it articles, blogs, project portfolios, or case studies, you can create a variety of content that showcases your past work and expertise. Offering quality content helps you inform and educate your potential clients. It helps you attract organic traffic and thus build your authority in the construction industry.
- Optimize your Website Content
To tantalize your potential clients and boost your online presence, it’s necessary to go beyond text optimization. You need to craft the design, navigation, project galleries, etc., of your website to offer a smooth and engaging user experience.
Whether it’s fast loading times, top-quality images, or intuitive layouts, these all play a crucial role in a user-friendly environment. It not only retains visitors but also encourages them to explore your portfolio completely.
With the optimization of every important facet of your website right from the written content to the visual performance and appeal of your galleries. It helps you create an attractive online showcase that catches the necessity of your work and also draws more clients.
You can consider the following important steps to make your construction companies stand out;
Use Keyword-Rich and Descriptive Image File Names
Instead of naming your image ‘IMG_001.jpg,” use descriptive, keyword-rich file names that indicate your target keyword. For instance, “residential-construction-project-newyork.jpg”
Use Alt Text with Keywords
You should never forget to add alt text to your images. It not only helps visually impaired users but also enables search engines to index your images properly. For instance, alt text for a construction image could be “modern custom home construction in Boston.”
Optimize File Sizes of Images
You need to understand that large images can minimize the loading speed of your website. It thus impacts negatively on user experience and SEO. Many SEO tools including Adobe Photoshop or various online compressors can minimize the overall file sizes even without compromising quality.
Use Authentic Images to Showcase Your Expertise
Always use genuine and authentic images to showcase your expertise. You need to showcase images across every service page and blog. It will definitely help you build credibility while showcasing your expertise.
- Build Service Pages for your Construction Company
Service pages and location play an indispensable role in enhancing the search engine optimization of your website. If you own a business that serves multiple locations, you need to create a unique landing page for every targeted location.
Besides, if you provide multiple services in the construction industry, you need to create a separate page for each service. It’s advisable to create relevant local pages according to your target keywords and also its locations. These will help you gain relevant website traffic from the location where your businesses provide its services.
You should never forget to implement the following important details while creating service pages for construction companies website;
- Make a complete list of services your business provides and also the different locations your business serves.
- Do keyword mapping to find seed keywords for every targeted service and location. It helps you create relevant pages accordingly.
- Always use primary keywords on your service pages and location.
- Use CTAs across all service pages.
- Create an FAQ Section on Your Website
Your website is incomplete without the relevant Frequently Asked Questions (FAQs). Having an FAQ on your website brings plenty of advantages which are as follows;
- It increases the chance of your website ranking for long-tail searches and many-question keywords.
- It gives customers the capability of getting the details they may need even without having to contact or look around your construction companies website.
- Implement Local SEO Strategy
Local SEO is the process of optimizing your website properly to boost its web presence in the local location where your business runs. You need to first claim and list your construction company on Google Business Profile(GBP).
It’s quite necessary to keep in mind to offer detailed business information regarding your GBP listing. Besides, you need to also add real images of many previous projects. So, your potential customers can easily visualize the portfolio of your projects.
You can also use many localized phrases and keywords in your website location pages, social media updates, blog posts, and more. It helps your business appear in local search results and thus lure customers in your location.
For instance, a great example of a local keyword is “Bathroom Remodeling in California”. If you look closely, it includes the location you target and the primary keyword.
In addition, you can use schema markup to let search engines understand your important business details. Many schema types are indeed relevant mainly for construction services, LocalBusiness, ContactPoint, and more.
Once you do a schema makeup on your construction companies website, you can leverage Google’s Structured Data Testing Tool. It helps you verify whether or not the schema makeup is implemented.
- Perform Link Building to Create Authority
Google always gives preferences for quality backlinks. It works as a great endorsement of authoritative and trustworthy content, which refines both relevance and accuracy in search results. To perform quality link building, you need to do the following important activities;
- The most important thing you need to do is to ensure your business profile is accurate and present on many leading directories such as Yelp, Google, LinkedIn, and others.
- You can collaborate effectively with many local construction vendors, suppliers, and architects. It gives you a wonderful opportunity for mutual partnership and promotions.
- Guest blogging is another reliable method of earning backlinks from many reputed home improvement websites and also local construction services. You need to create various insightful guest posts. These not only position you as an industry authority but also earn backlinks.
- Get the power of testimonials. Make sure you encourage those of many satisfied clients to leave any reviews or testimonials. Genuine feedback is necessary to create credibility and thus link back from many other platforms.
- You can participate or sponsor in local community events or build flairs. This involvement creates backlinks and mentions from local media and event organizers.
- Featured Snippets for Easily Discoverable
You may already be aware of featured snippets that are special boxes. These boxes appear on search engines, which offer fast answers to many searchers’ queries.
Featured snippets include links from sources where information has been gathered. It works effectively in increasing click-through rates. The most important types of featured snippets are as follows;
- Video Featured Snippet
Videos are indeed the most attractive way of offering solutions, especially the ‘how to’ queries of the audience. These are generally taken from YouTube or others. To get this spot, you need to create attractive videos based on queries of target users.
- Image Featured Snippet
You can maximize the possibility of your website appearing in featured snippets by including images. It allows users to see images wherever they search with the related keywords.
- Table Featured Snippets
Table-featured snippets are helpful when it comes to viewing data and also comparisons. You need to know that Google includes a vast percentage of table-featured snippets.
- List Featured Snippets
Lists offer many important details in the form of processes and steps. This kind of snippet includes both an unordered and ordered list which makes it a perfect chance for you to appear in it through listing various services you provide.
- Voice Optimization
With effective voice search engine optimization, your website appears at the top of the search results for voice searches. It offers hands-off facilities, which boost accessibility to every user.
Optimizing content and web pages for voice search indeed helps you reach more potential customers who use multiple languages to enter search queries with the help of their voice. So, if you don’t opt for this multilingual strategy it is just like missing a chance since it deals mainly with ‘near me searches.’
Apart from this, over 57% of users select for voice search for locating those of many nearby businesses. Voice search accounts for overall 70% of many other starches which points to the urgent requirements to choose for it.
If you wish to optimize your content for voice searches, you need to be familiar with the following crucial tips;
- Include Conversational Queries
Voice search queries are completely different from those of standardized text searches. Therefore, you need to optimize your content based on it. Voice searches are indeed directional, in both conversational and questionable style which makes it convenient to rank for these searches.
- Enhance Your Local Presence
You can maximize your appearance in the Google Business Profile to improve your local presence. It improves your ranking in the voice search results. It also lets users be aware of your organization by showing them in the GBP listing, which includes your important business details.
- Rank For Featured Snippets
The major advantage of voice search optimization is it also helps you rank for featured snippets as well. As we already mentioned, appearing in featured snippets is indeed quite beneficial for you as any virtual assistant including Siri, Alexa, and others.
How to Perform Voice Search Optimization
You can do voice search optimization in the following important ways;
- It’s important to target relevant keywords only. It’s advisable to target user queries, questions, long-tail keywords, and more. This is mainly because users speak mainly in specific and long sentences where they ask several questions.
- The next thing you need to do is to ensure your website has a responsive design.
- Its design should be mobile-friendly, which is also important to rank easily for voice search results.
Wrap UP
SEO for construction companies is an important technique to take your business to the next level. It thus gives you a plethora of opportunities for revenue generation. You need to perform in-depth research work to gather information regarding your competitors and check their construction SEO strategies.
It helps you know what works for them well and also what needs to be improved. Doing this also helps you formulate the right search engine optimization strategies for your construction companies.
