According to a study, the HVAC system market size is expected to grow at a 7.69% Compound Annual Growth Rate (CAGR), reaching USD 403.11 million by 2030.
Well, if you are an entrepreneur in HVAC (Heating, Ventilation, & Air-Conditioning) service & support, it will sound interesting for your business potential? Won’t it?
However, the challenge is – You aren’t alone in this.
Now the questions arise – How will you stand out from the crowd? What makes you different from your competitors? Why will customers pick you over others?
You have the same product line and similar services to offer – But what do you have that your competitors can’t offer?
Table of Content
- Develop a Strong Web Presence
- Time to Gear up Your SEO Game
- Adopt Local SEO Approach – A Must-Have for Your HVAC Internet Marketing
- Build on Brand Credibility
- Geofencing Ads to Your Rescue
- You Can’t Leave Out the Impact Created by Pay-Per-Click Advertising
- Turn to Google Local Service Ads – Dominate Your Neighborhood Market
- Social Media Marketing – Engage with Local Community – Be Recognized – Be Followed & Liked
- HVAC Content Marketing – Don’t Just Talk – Solve a Problem – Follow EAT Principle
- Generate Social Proof – Encourage Customer Reviews – Let Your Customers Bring in More Customers
- See What User Experience You Are Delivering
HVAC Business Growth Challenges
People want what suits their needs, is easily accessible to them, and is within their budget. You would pitch for your superior service and economical pricing. But so will others.
That’s why you need to strategize how to target and bring in new customers. You need a robust marketing procedure that makes you stand ahead of others.
HVAC Marketing Strategy – Why It Should Revolve Around Adapting to User’s Needs?
The HVAC industry is quite competitive. However, it doesn’t mean that you can’t shine above your competitors when it comes to:
- Generating more phone calls
- Growing more leads
- Getting more booked jobs
But, to achieve your end goal you have to have a sustainable and growing client base. It affirms how your HVAC marketing strategies, efforts, and online brand positioning are critical for your business growth.
Well, you are good at what you do, and we are good at telling you how to market your business in the digital realm.
This guide has laid out the best and most comprehensive HVAC marketing ideas that are measurable, and specific to different platforms, and approaches. So read on to know what you have to do to set yourself apart from the competitors and achieve your end goal:
How you can master HVAC marketing? Let us take you through it in detail.
1. Develop a Profound Web Presence
Your online identity is your first point of contact. If the website isn’t robust and optimized, it won’t be able to attract customers, let alone conversions.
There are several things you should consider when developing your HVAC service website:
- Define your objective – Your website will most probably be to collect leads, book jobs, and respond to queries. Keep this in mind throughout the development cycle.
- Your visitors would look for seamless navigation, easy booking, and a quick contact process.
- It should concisely define what you do, which areas you service, and what is the turnaround time for the job.
- Detail them on updates, news, and other information they would be looking to find answers for – It increases engagement, develops trust in the brand, and improves conversion.
HVAC Website Design & Development Tips to Follow:
Create a Responsive Website (Mobile-Optimized)
Why should your site be mobile-friendly?
A report from Hitwise states that about 60% of all searches are done on mobile devices. So, you know that more than half of your target consumers are searching on mobile devices.
In the US alone, 63% of Google organic search is conducted on a mobile device. Ensure your website is optimized for smartphones, and tablets and is secure, fast, and easy to navigate.
Know What Visitors are Looking at Your Website
On average, a customer visits a website more than four times before making a purchase. It underlines how important your website’s look and feel is.
That leads us to stress on factors that your target audience wants from you:
- Where is Your Contact Number Placed – Most of the visitors would look to call and discuss their requirements immediately with you. Give easy access to them – Locate your contact number in the header, in the navigation area, coupled with a call-to-action.
- After all, calls convert 30% faster as compared to web-based leads; so you should know how important those inbound call queries are for you.
- Place a Contact Form – Including queries that require needful information to be filled by the visitors (don’t overburden them with too many) – Have your representative call them back quickly with all the answers to their questions.
- Have a Mighty Call-to-Action – Not just search engines but visitors too want them to take the next step.
Technical Factors Your Website Can’t Overlook
- Make It Fast Loading – The faster your website loads, the better the user experience is. If the site takes more than 3 seconds to load, more than 40% of visitors will bounce away. And you definitely won’t want to lose them this way.
- Make it Secure – HTTPS and not HTTP. Visitors might overlook this factor, but Google emphasizes this as a trust factor.
- Factor in Core Web Vitals – How does a user observe the initial load of the webpage? How fast the webpage becomes responsive? How stable the page’s layout is? These are important for the streamlining of the website.
2. Time to Gear Up the SEO Game
No one cares about what you offer and how good you are; unless you appear at the top of the Google search results for ‘HVAC service near me’ or ‘HVAC installation’ or ‘HVAC repair’ and similar searches.
So, how will you rank higher in search results for such queries?
Think of the present homeowners, for instance. Instead of looking for referrals or asking someone, they prefer to pick up their device (smartphone, tablet, or laptop) and search for HVAC service providers near them.
This is where you need to pop up in front of them. You need to be at the top of the search results so your target customers can reach you. And right SEO approach is the first step to take.
About 53% of website traffic is generated from organic search. So, you can’t just let it slip out of your hands. (You definitely can’t lose out on half of your targeted traffic).
Basic SEO factors to build your optimization based on a data-driven approach:
- Keyword Analysis
- Competition Analysis
- Page View Optimization
- Information Display & Architecture
- Backlink Creation
- Content Marketing
The better, updated, and objective-oriented your SEO approach is, the better you can:
- Attract more clientele
- Develop trust with the customers
- Improve your search result ranking
- Establish high brand authority (a factor Google stresses in ranking)
So, will core SEO do it all for me?
No, not at all.
SEO isn’t a one-step method. It is a continuous process. And SEO is a vast field where your level-playing area is determined by your business, industry, target audience, goals, and much more.
That leads us to deep dive into several other factors, which are part of your optimization approach and marketing process, and you should implement them individually.
3. Adopt Local SEO Approach – A Must-Have for Your HVAC Marketing
Sitting in New York, you won’t be sending your technician or products to California or, say, London (unless you have your business branch set up there as well).
As part of the home service industry, you would have a defined service area, which is your target market or base.
People search online to look for a local business or service. It sounds like a great opportunity to convert those searchers into your customers, right?
So, how do you dedicate your marketing and outreach approach to the area you service? By adopting Local SEO.
Why local SEO?
Unlike organic SEO, where you optimize for content, local SEO optimizes for specific locations. While in the general SEO approach, you optimize for the global audience, in local SEO, you optimize for the target users in the areas you serve. And the optimization is all the way different as well.
Check the below stats, for instance:
- More than 90% of people go online to search for a local business.
- In the last year, searches for ‘near me’ have increased by over 100%.
- 75% of searchers will pick a business appearing on the first page.
Well, can you afford to overlook local SEO after knowing these facts (which are still just a few),? Definitely not.
With HVAC SEO, your website will appear higher in search engine results pages, making it more visible to potential customers who are searching for HVAC services in your area.
So, what do you need to do in Local SEO? We round up the critical tips for you below:
- Add Business Info to Local Directories
Google and other search engines cite local directories to crawl which businesses can cater to a user’s needs in a particular area. Claim your local SEO listings accordingly. It will help to join local group platforms/communities like Nextdoor.
- Make Sure Your Contact Information is Present on All Pages
Your Business Name, Address, and Phone Number (NAP) are mentioned on your website pages.
One of the core strategies of local SEO, create a business profile by adding the primary and secondary business categories, NAP info, and business photo, which will ensure your business appears on local search results for the related search query.
A vital Google Maps marketing process has the potential to boost your HVAC business’ exposure.
- Make Use of Local Business Schema
Updating Schema markup code with your business description helps search engines to interpret what you do and who you serve, helping you get a better ranking for local search results.
- Ensure Your Proximity
The closer you are to the searcher, the better your chances are to appear higher in the local pack and get approached by the searchers.
- Update Your Social Media Presence
Not just your webpages, but updating your social media channels with business information (NAP) helps to push your ranking higher.
- Promote Local Content Marketing and Link Building
Ensure you generate local content and spread the word about who you are, what you do, and who you serve. Also, developing links from local publications will play to your advantage.
Showing search engines and people how relevant your services and products are to the local searches, with clear and concise information will help create a strong local SEO strategy.
4. Build on Brand Credibility
What is exclusive and unique to your brand? What value props can you offer? All this and much more helps to develop brand credibility.
- Mention Your Entire Services in Brief – Do you provide AC repair? Do you render routine heating equipment maintenance? The first and foremost thing for a visitor is knowing whether you provide the service they want? Be clear and concise, and help them find this answer quickly upon website visit.
- List Your Service Areas – List down the regions and neighborhoods you send your technician team to so they know whether to book you or not.
- Detail Your Value Propositions – Do you provide 24/7 assistance? Do you provide lifetime warranty support? How qualified, skilled and experienced is your team? Do you have an upfront pricing model? Do you give discounts to repeat customers? Whatever is it that makes your brand stand out, don’t conceal that.
- Be Clear on Pricing and Payment Model – It will help if you accept different modes of payment; it provides an ease to the customers. What payment gateway do you support? Do you have any financing program in place? Make it clear to them. And note – No Hidden Charges – It is a big trust killer.
- Talk About Your Team – How experienced, skilled and qualified team do you have? Who are project managers running the show? Who are the faces working day-in, day-out to make the brand a recognized entity? List all above the team with a photo of them that establishes credibility, gives a human touch, and shows who you are.
5. Geofencing Ads to Your Rescue
When someone asks for paid ads, the apparent answers are Pay-Per-Click (PPC), Local service ads, and even paid social ads. However, not many would fancy or turn to Geofencing ads. At this point, you should pack a punch above others.
What is Geofencing Marketing?
Suppose you enter a mall, and once you are in, you get a push notification on your smartphone detailing a discount offer from a food joint in that mall.
In another example, you are visiting a grocery store, and when you are near that, you receive an ad on your device about another store running a limited-time deal. What will you do? You will look to check the store from which you received the ad.
Got the gist? You might have.
Now you can understand what Geofencing ads are and how they can help your HVAC leads generation campaigns to target consumers based on the places they go and activities they indulge in.
This is a form of direct-to-mobile advertising, to target the audience when they are in your defined geofence area. This can also work great when they are visiting your online or offline store, or when they are visiting your competitor. Delivering ads to them as notifications, display or search ads, or even in-app ads can work to your advantage.
To make your geofencing strategy stand out:
- Fully research your area
- Target neighborhoods where your target audience is more likely to visit (online and offline)
- Target areas that have a user base similar to your existing customer profile
- Drive them to act – Ensure to use actionable call-to-action that is brief yet persuasive
- Give them reasons or offers that they wouldn’t want to lose out on
- Keep checking your campaign’s analysis – Assess your geofencing performance routinely
An example of how to get started with your Geofencing ads:
6. You Can’t Leave Out the Impact Created by Pay-Per-Click Advertising
While your SEO process is robust and profound, it will take some time to impact your business growth and revenue.
So, can you wait until that time? Well, many won’t wait – They have staff to pay, maintenance to meet, and other expenses.
So, how can you get immediate results from your marketing efforts? The answer is – Pay-Per-Click (PPC).
PPC generates twice the number of traffic compared to SEO. (Source: QuickSprout)
While it is paid advertising and may burden your budget, when done right, it can provide you with effective and quick results – with high ROI (after all, return on investment is the basic goal of your marketing approach).
Why PPC? What can it do for your HVAC digital marketing?
In a nutshell:
- Quick entry
- Instant appearance on search results
- High ROI
- Easy to track and measure results
- Works well in combination with SEO strategy
PPC ads increase ROI by about 200%, and approximately 75% of people click on such sponsored ads hoping to find the correct answer.
Do you think that PPC resorts to only Google-sponsored ads? No, not at all. In fact, with the command that social media has in influencing a brand’s authority and search rankings online, there is no doubt that you can’t ignore other paid advertising platforms:
- Facebook Ads
- Microsoft Advertising
- LinkedIn Ads
- Twitter Ads
- Pinterest Ads
While Google paid ads have the largest share (37.2%), followed by Facebook ads (19.6%) {source: eMarketer}, you should define your strategy to target the top ones or a few only.
Will PPC Ads Extensions Help Your HVAC Marketing?
Suppose you see two PPC ads for a search query, but one contains a contact number below the ad copy. Which of these two will you pick? Most probably the one with the contact number information.
Now, you can understand what PPC ad extensions can do for your ads marketing.
These extensions help to display extra information to make the ad copy stand out from the rest, boosting its rank as well.
What PPC ad extensions you can integrate?
- Location Extensions
Displaying your business address, map marker, and contact information can guide someone in deciding on whether it is feasible for them or not. A no-brainer for your HVAC marketing, this extension will help to guide people to your map page.
- Call Extensions
An extension that shows your business phone number or a button link to directly call you – How convenient will it be for the users to contact you quickly?
According to a Google study, approx. 40% of home service consumers making a direct call from search end up purchasing the service.
- Message Extensions
Like call extensions, message extensions help a consumer chat with or message the business with their queries or questions.
- Callout Extensions
Do not confuse it with call extensions. A callout extension allows highlighting specific information about your business that makes it stand out from the competitors.
- Sitelink Extensions
Sometimes your visitor may get interested in more than one service or product. This is what Dynamic Sitelink Extensions do, as it helps to display information related to other relevant pages or information.
- Structured Snippet Extensions
These also display information highlighting certain facets of your business, like a callout extension. However, the difference is that the snippet extension starts with a header topic, under which you can fill in the related details.
- Review Extensions
Make your ad copy also become your social proof – display reviews, awards, third-party ranking stats, and such details.
- Price Extensions
It would be great and convenient for your target customer to see the service-related pricing and options – helping them make a quick decision.
The below example would give you a much better idea of how ads extensions look and work:
You might be placed 3rd on the sponsored ads, but your pricing info and clarity could help to pull in more potential customers.
Other than these, there are affiliate extensions, promotion extensions, and more that you can check and integrate with your ad copy per your marketing and advertising requirements.
Even after adding a single ad extension to your PPC campaign, you can expect the click-through rate to increase by 10-25%.
Should you go for Ad Extensions? When you can do all this without paying anything extra, why would anyone not use that?
7. Turn to Google Local Service Ads – Dominate Your Neighborhood Market
Want to be placed higher than PPC ads on the search result page?
“Wait, is this a possibility?” Of course, Yes.
It would need you to dig your pockets and invest– But the end result would be much more satisfying.
HVAC marketing could be a big task. And you want to put in an effort that puts you ahead of your competitors, in front of local prospects. For this, Google Local Service Ads can be a big boost for your brand.
In the above image, for search query/keyword “heater repair Philadelphia,” the Google Local Service Ads having 1 listing appears below the PPC ad in the fold.
However, it is unlike traditional ads marketing, and there are some factors that you need to know before starting:
Google service ads are not available for all the markets and all the areas. But to your joy, it is offered for HVAC advertising.
These ads appear when the searcher types a specific query.
Setting up and running your Google ads service can be challenging, unlike PPC, so it is better to consult a professional digital marketing agency to get started on the right note.
Each ad displays critical information to the user, including:
- Business / Brand Name
- Contact Number
- Operating Hours
- No. of Customer Reviews and Ratings
When starting with Google Local Service Ads, check whether your geographic area is covered.
Google Guarantee Badge
One of the key components of Local Service Ads is that you can qualify for Google Guarantee Badge (as a consumer, everyone will want to hire a service that is verified by a guaranteed badge, compared to other businesses).
There is a specific procedure through which Google screens the business profile and assesses that the business meets the qualification guidelines.
This example above shows where the Google Guarantee badge appears.
Be prepared for that! And see how beneficial it will turn out for your brand authority.
Once you are up and running with your Local Service Ads, you will notice how this strategy will become your marketing cornerstone, drive more and more leads, and get more booked jobs.
8. Social Media Marketing – Engage with Local Community – Be Recognized – Be Followed & Liked
According to Sprout Social study:
- About one-third of users take to social media to look for and find out about a new product, service, or brand.
- Approx. 78% of customers consider buying from a brand, and about 77% will prefer a brand over another one based on the positive experience they have with that brand on social media.
Even though Google hasn’t officially claimed that social signals (a brand’s presence, authority, and engagement impact on social media) affect search result rankings., it isn’t a secret that social signals could boost your ranking efforts.
So, can you leave out social media marketing from your HVAC advertising marketing strategy? Never, right?
More so, when you know how critical it is for businesses to engage with their target audience on social platforms to build brand value.
Social media engagement helps to:
- Engage target audience (present and potential)
- Spread the word out about your business
- Share knowledge about your service (along with advertising promotions, discounts, rewards, offers, and much more)
- Reputation management
- Build brand credibility and trust
- And drive traffic as well
- Ensure enhanced customer support
Social media marketing is a golden strategy for building relationships and trust. It is undoubtedly a driving factor in compelling users to think about your brand when they need any HVAC related service next time.
What Approach to Adopt for Social Media Marketing?
- Be social – Interact with people around you timely, consistently, and politely.
- Make sure to reply to every comment and direct message.
- Thank everyone who appreciates you – Politely listen to those who criticize or complain; ensure to address their problems immediately.
- Always respond to messages as quickly as you can. About 39% of respondents said they expect the brands to respond within an hour on social media.
- Be authentic and consistent in your tone and voice, as it helps make the brand more humane and leaves a positive impression.
- Dig into the audience insights to know when is the best time to post to garner more engagement.
- Post helpful content that delivers rich information to the users, teaches them something, helps them make decisions, and solves their issues. Post in different verticals including textual info, images, videos, news, updates, and more.
Not on one, but making your presence felt across different social media platforms helps to target a diverse user base, reach them consistently, and leverage the power of all the social channels to maximum advantage.
According to Sprout Social, 1 in 3 people don’t take long to go to a competitor if ignored. So, you know how strategically important your social engagement is.
9. HVAC Content Marketing – Don’t Just Talk – Solve a Problem – Follow E.A.T Principle
Do you just go and write about anything related to your brand? Do you follow what others are doing? If yes, believe me, your content is next to nothing to give you any value in front of the target audience or search engines.
Marketing is strategies-based approach – So should your content marketing process.
About 68% of people rely more on content to know about the brand, product, or service and make their buying decision. So, you know how effectively you can drive your engagement with a focus on a proper content marketing funnel.
Not just that, a non-adoption of the right content marketing strategy will see your conversion rate stuck at around 0.5%. (Source: Aberdeen Group)
“Content is King” – Let it speak volumes for who you are, what you do, and how you do it.
Follow the E-A-T Principle
Coined by Google in its Search Quality Rater guidelines, E-A-T stands for – Expertise, Authoritativeness & Trustworthiness. It is the overall content quality metrics that Google adopts for evaluating a website or web page’s value.
- Expertise – What expertise the content creator holds in the field?
- Authoritativeness – The authority that the content itself, the content creator, and the website possess.
- Trustworthiness – How trustworthy the website, content, and creator are for the readers?
Overall, E-A-T is the combination of website, content, and the creator.
Is E-A-T a ranking factor?
Not directly, but as Google evaluates a wide range of signals to assess if the content meets the metrics of E-A-T, it can be termed a ranking factor. To establish value with your content, you have to follow the E-A-T principle to the core.
Solve a Problem – Give People Reasons to Listen to You, Read What You Publish
- “Do you know when and by whom you should get your HVAC system maintenance service?”
- “Why your AC repair could prove more cost-effective than installing a new one?”
- “What do you tend to lose if you don’t ask your HVAC technician a few important questions?”
Each of the above topics is intended to solve a problem for your customer that they would want to know more about.
“What HVAC services do we provide?” Vs. “What skills should your HVAC technician have to provide you the best service?”
Which one of the above two would you click on and read? In most cases, the latter is intended to give readers some essential info and isn’t a piece of company profile (the first one) that not many would be interested in. Your content piece need not be self-centric or about your business but must be curated around what your target audience is missing and what they should know.
Know Your Content Verticals
Just writing blogs only, posting social shares, sharing updates on your business, writing case studies – You can’t just go about with a single-theme-content policy.
Create content across different verticals – That’s where you embrace multiple channels and engage the audience.
Create Appeal – Establish Awareness, Brand Authority – Share Across Channels
- Your content should help someone. That way, it is more likely to get reciprocated in the form of social shares, email forwards, and such.
- Create a brand appeal that people like – More they like you, the better their chance to hire you.
People like to buy from brands they feel are aligned with their values.
- Be consistent in your content curation, develop a persona, and create a unique identity – This all helps to build brand awareness & authority.
Engage Them with Video Content
What will you choose if have an hour to learn about a subject, choosing between two modes – A textbook or a video lecture?
Well, we know your answer – Video it is.
What you can grasp with a video is more potent than any other media form. Well, we have facts to prove that:
The retention rate of the message with video engagement is 95% compared to a mere 10% with textual content. All right, but still, is video marketing what consumers want from brands? Of course, they do – And it is no longer a hidden secret.
Make video marketing a core of your content marketing strategy? How? Read below:
Create different types of videos that include: –
- How-to videos related to your industry
- Teach viewers about maintenance and other tips
- Share a video of an event that you organized or took part in
- Create and share videos on social messages time and again
- Share videos of your team’s behind-the-scenes
- Create videos about any new product, or service process new to your industry
- Tell your company/business story
- Ensure to keep your videos brief and concise in message
- Create and share videos for multiple platforms like YouTube, Social channels, your website, etc.
10. Generate Social Proof – Encourage Customer Reviews – Let Your Customers Bring in More Customers
Wait, what? Social Proof!!
What is this all about?
You must have read about customer reviews when looking to buy a product online or opt for a service. Well, that is what social proof is.
Praises on social media about your brand, product, or service, or positive customer reviews on different platforms is what social proof is. In essence, it can be defined as a social and psychological phenomenon wherein people get influenced by what they say about or have had experiences with a particular brand.
Let’s take a look at these statistics:
- 93% of users give importance to reading online reviews before making a purchase.
- 58% of consumers don’t mind paying more or traveling further if they find a brand with positive reviews.
People would give more weightage to what your past and existing customers have to say about you rather than what the business brand promotes.
Now, you know what influence those reviews can make on your brand value and business growth.
On average, customers read 10 online reviews before deciding which local business to go for.
As per a study from PickHvac:
- Only 7% of consumers decide on their HVAC system based on brand reputation
- Google reviews are factored in by approx. 37.5% of consumers, more than other review platforms, when it comes to HVAC systems
How to Make Social Proof Work for You?
- Increase customer engagement, past, present, and potential.
- Encourage them to leave Google reviews.
- Request them to share their great experience and reviews on social channels.
- Follow them with an email to ask for their experience.
- Make sure to respond to negative reviews as quickly as possible and address their challenges immediately. It develops trust, shows that you care, and will help in encouraging them to share positive words about you.
11. See What User Experience You Are Delivering
“It comes down to how your customer experiences the brand – and how that brand makes a person feel.” -Alex Allwood, CEO of The Holla Agency
A happy customer will bring in more customers, and a dissatisfied customer will sway away others.
A Microsoft study states that:
- For about 90% of Americans, customer service experience is a deciding factor on whether to deal with a business or not.
- Approx. 58% of Americans will switch companies if they aren’t satisfied with the customer service.
These are startling facts, to say the least. And call for more concern on behalf of the business to invest their time, resources, and energy into delivering a better customer experience.
Not just keeping your service and product line right is enough for enhanced customer experience, but there is so much more that you need to do:
- Make them comfortable to contact you the way they want. Using the Google Ads extension for call-from-search is an excellent option.
- Respond to them timely and politely across all platforms, including website, Google listing, social channels, and more.
- Be ready to answer them every time in detail, whether they are your past, present, or potential customers.
- Put them at ease – Affirm the company value and make them feel confident in their choices.
- Whether it is a product, service, or support, be upfront about what is best for them, what you are providing and why, and how it will solve their problem.
- Provide them with a personalized experience, ensuring they feel they are dealing with a human and not a system.
- Diffuse any bias or negative stereotype.
- Deliver what you promise – Show them why they should deal with you.
- Listen to every call – Use that data to incorporate in your content and ad marketing – Create marketing campaigns focused on what problems people are facing.
- Every process has to be convenient, fast, and comfortable for them from when they see your ad or listing in search results; to them visiting your site, booking a job, post-job feedback, and follow-up.
Final Words
Marketing is not a standalone process, not a one-time task; it is an evolving, dynamic and continuous process for which you have to be on your toe all the time.
As an HVAC contractor, you should know how the proper marketing steps’ implementation could help you dominate the play-field.
Apart from what is mentioned above, there is more you can leverage and include in your process:
- Create more and more content (include micro-blogs in your posts) to target the ‘People Also Ask’ feature of Google SERPs.
- Optimize Email marketing – Generate and nurture leads
- Send routine newsletters.
- Encourage people to opt-in for the newsletter – offering them a discount, giveaways, exclusive content, and more.
- You can lose 9% of existing customers if you don’t take customer retention seriously.
So, you know how significant it becomes for your business to retain your existing customers.
Is everything covered and done? Well, almost!
How would any marketing process be complete if you aren’t measuring and tracking results? Create a routine workflow that includes optimization of best practices and a variety of tools to track and measure your marketing metrics; evaluate that, redefine, and recreate strategies to better build on available possibilities.
Additional Resources:
