A Complete Guide to Using Google Local Services Ads for Realtors

According to a 2024 report, almost 68% of real estate agents use Google Local Services ads to create a huge client base in different demographics.

Being a real estate agent, you want to expand your client base worldwide. So, you need solid online and offline occupancy. According to Google search results, 46% of people do a local search to find local services or shops.

Google local services ads for realtors make your services at the top of search results. Though digital marketing approaches can expand your reach to all potential clients,. But local service ads for real estate agents give you more depth to reach at every doorstep to your buyers. Around 78% of people do local searches and visit the shop within a day. So the local service ads for your real estate business are the most needed thing to grow.

Here, I will discuss all the required details about Google Local Services ads for real estate agents to ace the market. So come and get all the insights from the local service ads for your real estate business.

What are Google Local Services Ads for Realtors?

Google local services ads are a kind of online advertisement that helps your business appear at the top of Google searches. This new marketing method helps your potential buyers when they need local services in their local area. Google local services ads give a boost to the realtors.

When someone needs real estate services, they will search for “real estate agents near me” or “homes for sale in [city],” then your ad can appear at the top of the search results. Google local service ads make your services appear at the top of each result. So that your clients will find you easily. You can get leads through phone calls or instant messages. However, this messaging technique is available only in the USA and Canada.

Google local services ads give your business a verified badge through Google Guarantee or Google-screened ads for real estate agents. This makes your services more authentic and trustworthy in the minds of your potential clients.

These Google local services ads for realtors typically include:

Your Real Estate business name
Address and phone number
Bussiness hours
Real estate Service offered
Google ratings and Customer reviews
High-quality Photos of your office or properties
Special offers or promotions
Links to your website, directions, or call buttons

Create trust through Google Guarantee badge

More than 70 types of businesses use the Google Guarantee badge. This gives you a verified background check by the Google screening process. When your real estate services have the Google Guarantee badge, it makes your business authentic and reliable for your clients. However, this badge ensures the money-back guarantee.

Why do Realtors need Google Local Services Ads?

Apart from digital marketing strategies, real estate agents trust local service ads.

Pay per lead Approach

In Google local services ads for real estate agents, you have to pay for the verified leads, not the clicks. This approach makes local service ads different from regular Google ads. The traditional Google ads are based on PPC ads. So you have to pay according to the clicks. But in Google local services ads, you pay only when you get exact leads. Therefore, this is a very budget-friendly and trustworthy method for online advertising.

Placed your service at the top of the search page

The Google local services ads place your real estate business at the top of local search results. This helps your local customers find you quickly. Your local clients will benefit when they find you at their need. If your business name project is at the top, then you will generate leads as per your requirement.

Raise authenticity and trust

These local service ads build trust and reliability through the Google-screened badge. It grows high-quality leads and connects you with your potential clients. These Google-screened badges ensure your clients that you have done all the license checks and have the most authentic service to provide.

Customer reviews and ratings

Google’s LSA platform showcases your customers’ reviews and rankings. This makes your services an incredible value and helps to connect with all local clients.

Voice Search Integration

Your potential customers can find required services more easily when Google LSAs show up in Google Assistant search results.

No Need for a Personal Website

Google LSAs contain all the information of a business that needs to be shown. It includes your Google reviews, your business hours, calling numbers, and other required details. This is possible to advertise without a website.

Easy 4 Steps to Set Up Google Local Services Ads for Realtors

Real estate businesses must pass a background check and show proof of insurance to be hired by Google. This approach makes your real estate business generate more leads

Step 1: Upgrade Your Google Business Profile

The first thing you have to do is upgrade your Google Business Profile. It is a free tool that helps realtors manage their Google LSAs on Google Search and Maps.

First, you have to verify your business and list services in Google local service platforms.
Then, you can select the right primary category (Real Estate Agency, Real Estate Agent, etc.).
Add relevant secondary categories (Property Management, Commercial Real Estate, etc.).
After that, fill out all business information: address, service areas, phone number, website, and hours.
Then, you can upload photos of your office, team, and featured properties.
You can also write a relevant business description that serves your uniqueness.

Step 2: Set Up a Google Ads Account

Then, you have to create a Google Ads account. This will help you connect with your clients.

In this second phase, you have to sign up for Google Ads.
Then you will link it to your Google Business Profile.
After that, double-check your business information to ensure Google’s requirements.

Once linked, you’re ready to create local search ads.

Step 3: Launch a Local Campaign

In this third phase, you are ready to start the ads for real estate. Google LSAs work best when you target high-intent local customers. Following these steps, you can connect with your local customers.

First, log into your Google Ads.
Then, you have to click on the “Campaigns” tab and choose “+ New Campaign.”
Select “Local” as your campaign goal.
Choose your service areas to promote.
Define geographic targeting (neighborhoods or local area you serve).
Set your budget carefully ($10–$20 per day for testing).
You can develop your ad assets: headlines, descriptions, and calls-to-action.

Step 4: Use Location Extensions

The last stage is to make location extensions work for your real estate business. This helps to maximize lead generation. The real estate agents have to list multiple locations or particular properties.

Select “Ad Extensions” from the Google Ads menu.
Click “Location Extension” and include every company location.
Make a link to your Google Business Profile.
You can customize extensions for various campaigns.

Top 6 Advanced Strategies to improve Google LSA

Google Local Services Ads (LSAs) are essential for real estate businesses. So you always have to stay up to date with your Google LSA for real estate. Google requires all details of your services, a background check, location verification, and insurance proof.

Here are four advanced tips for increasing ad performance. You can implement these techniques to generate more intent leads.

Radius Bidding Adjustments

Proximity matters in real estate advertising. Radius Bidding Adjustments helps realtors to modify their advertisement bids based on a user’s location.

For example, a real estate agent put up bids for local customers who are five miles or less from a property listing. And also lower bids for users who are more distant. That’s how you can reduce an inefficient budget and catch new clients’ attention. Google LSAs allow bid adjustments based on location.

First, you have to make different ads for new projects and high-end sales.
For hyper-local aiming, set a small circle (1-3 miles) around the building.
Then you may use terms that are specific to the property and eye-catching headlines.
Send people to virtual tours or landing pages that are special to the property.
Set an end date for the campaign that will stop itself when the house sells.

Google’s AI for Dynamic Real Estate Ads

Google’s machine learning can improve advertisement performance. You can use Responsive Search Ads to explore different headlines and descriptions. After collecting conversion data, you can configure “Target ROAS” for Smart Bidding. Once you have tracked data for two to three months, you can use broad match keywords to connect your customers.

Time-of-Day and Day-of-Week Scheduling

If you can research customers’ search patterns or timings when they mostly search. Then you get a thorough pattern of calls, inquiries from your clients, so that you can serve them well. That’s how you can connect with border clients. You can customize bids to match peak search times:

Most people look for homes on the weekends and between 7 PM and 10 PM.
Increase your bids by 20% or more during peak hours to capture high-intent customers.
You can cut expenses on weekday mornings, as that time you may get less activity.

The “Near Me” Optimization Secret

In recent years, “near me” searches rose more than 900%.So you can maximize Google lsas with “near me” in headlines and descriptions.Integrate organic variations of “near me” phrases for landing pages. Then you may add the accurate location in your Google Business Profile. Now you can generate local backlinks to raise your authenticity.

Video Ads in Local Campaigns

Now Google lsas supports video assets, which is very beneficial for realtors. Therefore, create brief (6–15 seconds) property highlight videos to attract your clients. Make videos for neighborhood tours that highlight the local facilities.Moreover, you can include client testimonials to make your service more authentic. Use video from a drone to make a powerful visual plea. Video ads can get a lot more people to interact with them and give you better leads.

The After-Hours Advantage

Almost 42% of real estate searches are conducted outside business hours. So, manage your campaigns to highlight evening and weekend availability. Then, you can encourage virtual tours to connect with potential leads after hours. Moreover, the chatbots or 24/7 response systems can record inquiries. Always try to get back to your clients quickly. Your approach helps you to convert your potential leads to confirmed ones..

Common Challenges and How to Overcome them?

Here I discuss some major challenges faced in managing local service ads for realtors. Also, there are some suggestions to overcome these challenges, so take a glimpse of them.

Navigating High Competition in Prime Areas

In competitive real estate markets, the cost-per-click (CPC) for advertisements can skyrocket, especially in high-traffic neighborhoods. Instead of exhausting your budget on these prime areas, focus on nearby regions where demand is rising but competition remains manageable. You can create content personalized to these emerging areas, you can attract motivated leads at a lower CPC. This strategy helps you to manage your budget while expanding your reach to untapped markets.

Enhancing Ad Visibility Despite Budget Constraints

Even with a large advertising budget, campaign performance may be hampered by low prominence. Want to improve ad reach? Then you can consider the following tips

Improve Your Quality Score: Ensure that your landing pages are highly relevant to the ads they link from. This improves user experience and lowers CPC.
Benefit from Positive Reviews: You can ask your clients to leave reviews on platforms like Google Business Profile, as strong social proof enhances your trustworthiness
Neighborhood-Specific Pages: The most important part is to develop landing pages according to specific areas or communities. This localized approach resonates better with potential clients and increases participation.

Converting Leads into Clients

Generating leads is only half the battle; converting them into clients is the ultimate goal. To enhance conversion rates:

Refine Targeting: First, you can use demographic filters to attract qualified buyers and sellers who align with your offerings.
Pre-Qualification Content: Then, you may add forms or resources on your landing pages that help screen serious prospects, saving time and effort.
Customized Ads for Personas: Create ads specifically designed for different buyer or seller personas, addressing their unique needs and pain points. This personalized approach fosters trust and drives conversions.

You can implement these strategies, real estate professionals can optimize their advertising efforts, reduce wasted spending, and achieve better lead generation and client acquisition results.

Final Takeaways

In conclusion, real estate agents can significantly enhance their advertising strategies through Google Local Services Ads for real estate. You can focus on emerging areas and improving ad proficiency. Realtors can attract quality leads at lower costs. Moreover, GLSAs offer a more effective pay-per-lead model compared to traditional ads, making them a valuable tool for both sales and rental properties. This approach ensures better conversions and a more efficient use of advertising budgets.

Additional Resources:

Google Local Services Ads for Realtors: Everything You Need to Know