Mastering Crypto SEO: How to Rank Your Blockchain Website

The crypto industry is evolving day by day with the number of crypto companies. According to recent stats, the cryptocurrency market is likely to reach up to $2.2 billion by 2026 with 560 million owners. So, to stay competitive, you need to focus on increasing website visibility with crypto SEO.

With the number of available Blockchain websites, crypto SEO is indeed tough. The reason is that almost every website targets the same keywords to rank. So, it’s vital to devise a robust strategy that helps you maximize the visibility of your Blockchain website with increased organic traffic and become successful.

So, how will you do it? We will discuss everything about crypto SEO to help you with guaranteed success. Keep reading the entire post.

What is Crypto SEO?

Crypto SEO involves using traditional SEO principles tailored based on the specific needs of the Blockchain and the cryptocurrency industry. It includes many activities like optimizing your website for various technical aspects, website content, and creating backlinks. These are necessary to boost the ranking of your website in search engine result pages (SERPs) for your targeted crypto keywords.

Importance of Cryptocurrency SEO

Cryptocurrency search engine optimization is important for offering many benefits to crypto companies. Let’s explore some of the top benefits;

• Maximize your Reach Among your Target Audiences Organically

One of the major advantages of crypto SEO is it catches the attention of those users who research cryptocurrencies and Blockchain technologies. Many researches and statistics already revealed that organic traffic has the highest conversion rates compared to other channels. That’s the reason why it is considered to be the best option for many qualified leads.

• Create Trust and Brand Awareness in the Crypto Space

When your website ranks higher in search engine results pages, it shows your expertise and credibility. It also boosts trust and thus helps you discover potential customers. It enables you to create a reputation in this industry and thus ensure your success.

• Minimize Dependencies on Paid Ads

Another reason to go with cryptocurrency is that it minimizes your dependencies on paid ads and thus helps you save a lot of money. With time, a robust and successful crypto SEO strategy helps you achieve the desired outcomes. It facilitates allocating your resources to website upgrades, crypto affiliate marketing, and more.

Tips to Do Crypto SEO to Boost the Rank of Your Blockchain Website

Here, we have discussed some of the proven tips and tricks that can help you improve your ranking in SERPs. Let’s discuss all of them one by one to understand better.

1. Do a Comprehensive Keyword Research

The first step is to perform comprehensive keyword research, which determines the success of crypto SEO. It’s advisable to use the relevant search terms that users most frequently use. Make sure you find search terms that have higher potential. Meanwhile, it should have a lower competition level. It’s necessary to do this before you start your journey to creating content.

It helps you focus on including those keywords in content that users quite often use while searching services related to yours. These keywords have a maximum chance to rank even without link building.

Many popular tools such as Aherfs, SEMrush, and others are good for keyword research. So, you can leverage them to get the best results without spending too much time.

ShotTail or Long-Tail Keywords: Which One would be Perfect to Use?

Before we get answers to the above questions – it’s necessary to understand both types of keywords with certain examples.

Short-Tail Keywords

Short-tail refers to search terms that are broad and have a higher search volume. But, they have indeed higher competition. It helps you understand the user’s interest. Following are the best examples of short-tail keywords in the crypto industry;

• Cryptocurrency
• Bitcoin Wallet
• Crypto Mining
• NFTs

Long-Tail Keywords

Long-tail keywords are generally specific search phrases with less search volume. The good thing is they also have lower competition. It means they have a higher chance to rank. Let’s explore some examples of these keywords in the crypto industry;

• How to start cryptocurrency trading?
• Best apps for tracking cryptocurrency prices
• Is crypto trading profitable in 2025?
• Top altcoins with lower transaction fees

You can use the combination of both short-tail and long-tail keywords to make your content strategy result-driven.

2. Create Top-Quality and Informative Content

Content is the backbone of any targeted SEO strategy – crypto SEO is no exception. One thing you can keep in mind is that poor-quality results will never let your website appear on the first page of SERPs.

So, you should always focus on writing top-quality content. It’s advisable to write content that can add value to your audience rather than writing it for search engines. The core ranking system of Google prefers content that can offer an outstanding page experience. So, your content should be able to deliver a great page experience.

It’s a good idea to make a foolproof plan for your content strategy. You should focus on creating mainly educational content related to crypto, including case studies, white papers, press releases, and more.

This content should offer detailed insights, explanations, and analysis. Top-quality posts are useful to create trust and authority around your web3 projects and Blockchain-related products.

3. Optimize Pages for Crypto Keywords

Once you shortlist your target keywords, you need to place them throughout your website content with the right strategy. You should stay away from keyword stuffing. Rather, you can place keywords naturally, which provides value to readers and thus helps you improve search engine ranking. You should place your keywords in;

• Title
• Meta description
• Body of content
• Headings
• Subheadings
• Image optimization

Once you use the right keywords, it lets search engines understand the type of content your website includes. It maximizes the chance of your website to appear  in search results when users search with these keywords. It’s one of the most popular activities of on-page SEO.

4. Enhance Your Website’s Expertise, Experience, Authoritativeness, and Trustworthiness (EEAT)

The next tip you need to implement is to create content for your website that should be EEAT-friendly. Make sure your content is trustworthy and accurate since cryptocurrency content comes under the category of your money, and your life (YMYL). Your content should be well-researched, unique, and written by expert authors. It’s necessary to take your brand reputation to the next level.

It’s a good idea to write content that should focus on addressing many financial questions with foolproof evidence and higher accuracy. With this content, you can definitely boost the EEAT of your website. Make sure you don’t repeat any repetitive or thin content – the reason is this content fails to attract and engage users.

Those articles that don’t have depth will negatively impact your EEAT score. Besides, it can also be a hindrance when it comes to the SEO success of your website. Crypto content marketing is meant to showcase real-world impacts on users; and finances with the use of credible insights from experts while ensuring standards are met.

It’s indeed quite necessary to create a positive reputation with the help of precise and authoritative content. As users trust your guidance and based on the same they make their financial decisions.

So, you can easily create trust among users by offering highly-supported and accurate information. Trust and credibility not only improve your search engine rankings but also offer great assurance to users about the safety of their finances.

5. Create Backlinks to Build Authority

SEO is incomplete without creating backlinks. Being one of the popular activities of off-page SEO, it helps you create authority and credibility for your website as well. Backlinks are basically links from other websites that point to your websites.

Your strategy should focus on earning backlinks from relevant and top-quality crypto websites in the crypto industry. It reflects search engines that your website includes valuable and trustworthy content. It boosts the ranking potential of your website.

The best way of creating backlinks is to do guest blogging. It’s an authentic way and the most common way of generating backlinks from those sites that have higher domain authority (DA).

6. Perform a Technical Audit to Fix any Errors

The next thing you should not forget to do is to perform a technical SEO of your website to fix errors. It’s advisable to perform a detailed technical audit of your website. It will definitely enhance SERP rankings and organic traffic to your website. For technical SEO, you can perform the following activities;

• Check and Improve Page Loading Speed

You should check the current loading speed of your website. Make sure it loads within 2.5 seconds. If it takes more time, you can improve its loading speed. It’s advisable to optimize core web vitals including First Input Delay, Largest Contentful Paint, and Cumulative Layout Shift to boost page speed.

You can leverage Google Lighthouse to minimize HTTP requests, analyze performance, boost image optimization, code efficiency, and caching, be it JavaScript or CSS. You can minimize redirects and boost the performance of DNS for website performance.

• Use Server-Side Rendering

If your website depends extensively on JavaScript, you can use server-rendered HTML. It lets search engines index your content properly. Backend rendering is quite essential.

The reason is Google can’t access crucial content without a proper backend. It results in less search visibility with an increased organic traffic. You can use many frameworks such as Nuxt.js or Next.js for implementing SSR for JavaScript-heavy websites.

• Optimize for Mobile

With the growing use of mobile devices, the majority portion of the internet traffic comes from the mobile device. You should focus on optimization by concentrating on mobile-first indexing and also the use of many responsible templates for smooth display.

It’s advisable to conduct real device testing on your website’s mobile version to ensure a good user experience across multiple devices. You can optimize videos for mobile devices with the correct place of CTAs for smooth interaction and use of Accelerated Mobile Page (AMP) for fast mobile performance.

• Use Proper URL Structure

A proper and logical URL structure indeed matters a lot in SEO. It’s necessary to allow search engines to understand the content and structure of your website. Apart from this, it’s also useful for users to understand and navigate properly.

It’s better to use description URLs that include relevant keywords for user experience and SEO benefits.

Examples of Good URL structures;

“https://www.rankingbyseo.com/blog/social-media-marketing-for-accountants/”

“https://www.rankingbyseo.com/blog/email-marketing-for-doctors/”

• Resolve HTTP Response Codes

You should have an in-depth understanding of network status codes to resolve common issues including 400 bad requests, 404 errors, 500 server errors, etc. It’s advisable to resolve errors including 502 bad gateway or 500 errors, which ensures a smooth user experience. It’s necessary to create proper redirects for many pages that no longer exist, which is necessary to avoid any broken links.

• Use Robots.txt

When you wish to block any specific search engine robots from crawling any particular page or section of your website, you can implement the robots.txt. It allows only discovering necessary pages. It follows the standardized protocol for managing web crawler activities in the most effective way.

The most important thing you can keep in mind is that robots.txt includes only valid lines that can block unnecessary sections. It causes an improved crawling for necessary sections.

7. Optimize Navigation and Website Structure

The next crucial step is to optimize the user interface and information architecture, which is necessary to create a logical hierarchy with important categories and subcategories.

You can use a properly structured menu with user-friendly labels and include breadcrumb navigation for user guidance. Make sure there is a clear path to those of many high-priority pages and provide a complete site search for convenient access.

For mobile, it’s apt to use hamburger menus to save space and enhance mobile-friendly navigation. A good idea is to focus on a powerful visual hierarchy in the menu’s bar. Make sure you have predictable navigation to boost user behavior while maintaining minimal page depth.

8. Monitor your SERP Ranking

Since crypto SEO is an ongoing process, it’s necessary to track your progress and adapt your strategy with time. You can use many tools such as Ahrefs, SEMRush, Ubersuggest, and others to analyze the ranking of your crypto websites for your targeted keywords.

You can determine the performance of website metrics such as unused CSS/Javascript and page download size to identify those areas that need to improve. Review and update your content strategy according to the latest industry trends, Google’s algorithm updates, user search behavior, and more.

9. Use Schema Markup

You can use schema markup to avail of many benefits of rich snippets. Be it reviews, ratings, or FAQs, structured data offers complete details for complicated crypto topics to improve the performance of your SEO. The following are the most important types of schema markups you can implement;

• Local business schema markup
• Organization schema markup
• Review schema markup
• Article schema markup

With the use of various types of schemas, you can create the structure of your website content in a standard format, which makes it convenient for search engines to display in search results. These include article ratings, business details, customer reviews, and more.

Rich snippets are useful to boost your CTR and offer you a powerful boost in technical SEO. It helps your website get more qualified and organic traffic.

10. Local SEO

If you wish to improve local search engine optimization for your website, you can begin the process of creating your Google My Business (GMB) Profile. Make sure you optimize your GMB profile properly. Don’t forget to include information like contact details, address, business hours, etc. in your GMB profile.

You can include local keywords in your website content, which people in your area may be searching for. Some of these keywords may include ‘crypto exchange in Noida’, ‘bitcoin services near me’, and more. You can encourage your satisfied customers to leave feedback.

It’s advisable to use highly structured data on your website to let search engines get complete information regarding ‘what you do’, ‘where you are’, and more. The most important thing you can do is to get involved locally. Be it collaboration with other businesses or sponsoring events in your locations, these connections can maximize your visibility.

For instance, if your crypto companies are located in Noida, you can focus on important keywords such as Noida crypto advisor. You can stay in touch with local crypto communities as well.

11. Hire the Right Agency for Crypto SEO

After going through the above discussion, you may now witness that crypto SEO is indeed a tough process and needs an ongoing effort. Without a solid strategy, you will not get the exact outcomes. Hiring an in-house team is a good option to make your SEO effort successful. But, it can indeed be an expensive deal.

So, the right option is to hire a professional crypto SEO agency. Make sure they have vast expertise in crypto search engine optimization. They boost the online visibility of your project by implementing the right practices of search engines. Here’s what you could expect from a professional crypto SEO agency;

• Complete Audit

A professional crypto SEO agency has a Web3 SEO team that analyzes everything about the technical performance of your website. It’s necessary to get a competitive edge. The team analyzes mobile-friendliness, website speed, HTTP usage, indexability, and more.

• Keyword Optimization

They have a team to search and shortlist the relevant keywords matching this industry. Professionals find the keywords that impact both Blockchain and crypto keywords to entice genuine prospects and investors.

The team has an in-depth understanding of keyword intent and optimizes the complete website structure to boost the SEO relevance score. SEO experts use many ROI-driven and targeted keyword optimization strategies, which let you reach your customers at different stages of the crypto buyer journey.

• White-Hat Link Building

Their team focuses on getting natural and legitimate backlinks from reliable domains within the crypto industry. Professionals always work with high-link acquisition strategies to boost the domain reputation of your website and search engines. It makes your project more visible to those of many Blockchain enthusiasts and crypto clients.

• Map Optimization

A professional crypto SEO agency has an organic marketing team that magnifies your business visibility in many location-based searches. Experts create and optimize your GMB profile, which ensures prominence and relevance with reviews, details, and citations. The marketing agency improves on-page SEO including local keywords and uses many local link-building strategies to boost the presence of your organization.

• Create a Robust Content Strategy

A reputed SEO agency never leaves any stone unturned to formulate a robust content strategy. They consider YMYL concepts and Google EEAT for creating and optimizing content. They have a group of content marketers who create unique and original content that adds value to your target audience.

• Detailed Reporting

Another advantage of hiring a professional SEO agency is they provide a detailed report to help you understand the progress of your crypto search engine optimization. They combine their expertise and knowledge with data analytics, continuous page experience, performance tracking, etc., to maximize the reach and credibility of your projects.

• Offer Ranges of SEO Packages

A well-known cryptocurrency SEO agency understands different clients have different paying capacities. So, they offer multiple SEO packages to cater to the maximum number of clients within their budget. Before you finalize hiring any cryptocurrency SEO agency, you can go through their packages and opt for the right one based on your budget.

FAQs

Conclusion

Above are the most useful tips you can implement to witness great outcomes. The most important thing you can do is to go with people-first SEO strategies. It helps you boost the performance and visibility of your Blockchain websites.

Make sure you target those high-value keywords to enhance your website structure and get more backlinks organically. Since SEO is a continuous effort, you need to make adjustments to your cryptocurrency SEO strategy based on the latest search engine algorithms.

Additional resources:

• Crypto Advertising: Reach the Right Audience with Paid Campaigns