Ranking By SEO follows a strategic app store optimization approach. Our packages include full-scale optimization activities to improve the presence of your application. Here is how we implement the app store optimization process:
1. Project Discussion
Our team conducts discussion sessions with clients. The goal is to define the outcomes clients want. We focus on the primary selling points of your app, while figuring out the end results you want for the app store optimization. We get to know your app on a deeper level. This helps understand your vision to come up with the right plan. Our team dives into the features of your app as well.
Ranking By SEO analyzes app demographics as well. This helps us gain valuable insights about your app market. This thorough research helps us tailor our optimization strategies to your specific needs. We make sure that we are on the same page from day one with the ASO.
2. Audience & Competition Research
Audience research helps us uncover the factors that may affect the success of your app. We analyze your target audience to understand their preferences. We look at their online behaviors to find the pathway to get in front of them. Our team analyzes their preferences about the apps similar to yours. We look into the problems they may have that your app could solve. We gather this intel to tailor the ASO strategy.
We analyze competing apps in the app store. It helps us see what they are doing right. Our team identifies their ASO strengths as well as weaknesses. We use these to guide our optimization tactics. This approach pinpoints opportunities for your app to shine. The thorough research sets the stage for a killer optimization strategy, resonating with the ideal customers.
3. Keyword Research
Keyword research in our app store optimization pricing packages is the driving factor for ASO. We use the latest tools to search keywords for your app. Potential users write these phrases to search for apps similar to yours on the app stores. We use these keywords across different parks of your app to increase its presence. Our ASO experts identify high volume keywords for the process. We focus on relevance as well as intent for the keywords. This helps uncover the terms that resonate with the audience.
We analyze competitors to see the keywords they use. Our team finds popular topics to create a comprehensive keyword strategy. This ensures your app appears in the right searches. We solidify the visibility of your app, bringing in the right users.
4. Title & Description Optimization
Title optimization makes a strong first impression for your app in the store. We create attractive titles that show the essence of your app. We use target keywords to boost discoverability of the app. Your app description is where we dive deeper. It highlights the unique selling points in a way that just works for the users.
We spark interest in potential users through the application descriptions. The use of keywords in the app descriptions improves the search visibility. We combine creativity & strategic keyword placement to make your app stand out.
5. Icons & Screenshot Optimization
App icons help grab the attention of the users. A great icon is your first chance of making a positive impression. It needs to be visually attractive. The icon should also be able to convey the purpose of your app at a glance, with visuals reflecting your brand.
Screenshots are equally important for the success of your application. They reflect the features & functionality of your app. We help you select the most impactful screenshots that tell a story. The screenshots highlight what makes your app unique. Our optimization activities ensure the images look appealing. This approach leads to more presence of your app on the store.
6. Category & Subcategory Selection
Category selection for the app makes it discoverable for the searchers. We analyze the features of your app to identify the most relevant categories. We choose subcategories as well for maximum exposure. These significantly impact the availability of your app in the app stores. We focus on placing your app where it belongs.
Our team assesses competitor placements to find the right spot for your app. We position your app alongside similar applications. This boosts the credibility of your app among the users. The careful category & subcategory selection ensures your app stands out.
7. App Video Production
App videos display the features of your app the right way. Ranking By SEO specializes in the creation of promotional videos for your application. We create video content that grabs attention. These videos convey the unique selling points of your app. Our team collaborates with you to understand the core features of your application. We focus on the audience & the brand identity to create a video that reflects all of that.
Our team makes effective videos that highlight the essential app functionalities. The videos keep your viewers interested in the app. We create demo videos as well as promotional content, developing an attractive story for the app.
8. Backlinks Campaign
Backlink for your mobile app establishes a positive reputation for your application. Ranking By SEO’s backlink efforts connect your app to reputable websites. We place links for your app with blogs as well as influencers within your niche. We get backlinks that bring in referral traffic to your application. They also improve the authority of your app in search rankings.
We identify relevant platforms for backlinks of your app. Our experts do outreach for them to secure link placements on these sites. This enhances your online presence in the app store. It signals to search engines that your app is trustworthy.
9. Ratings & Reviews Management
App ratings maintain a positive image of your application on the app store. These enhance your app credibility as well. Ranking By SEO monitors & analyzes the reviews about your app. We respond to user feedback, creating trust for your application. Our team keeps an eye on the ratings and reviews to identify trends.
We encourage users to leave positive reviews for the app. We promptly address the concerns raised by less happy users. Our team replies promptly & professionally to these reviews. It shows potential users that you value feedback.
10. App Analytics
App analytics bring us a step close to understanding user behavior. We use the information gathered to optimize the performance of your app. Our team leverages the analytics tools to collect valuable data on user interaction for your app. This includes metrics like downloads as well as retention rates. We look at user engagement & in app behavior too.
Our team gains insights into the features that resonate with users. We figure out where improvements can be made. This information helps us refine the app store optimization strategy. Our team reviews app analytics to adapt our approach as per real user feedback.
11. Reporting
ASO reports are an important part of our process. We provide reports that highlight the performance of the campaign. We add metrics like keyword rankings & download statistics in them. These reports highlight how our optimization strategies have worked for the success of your app.
We break down the ASO report data in a simple format. It describes successes of optimization, along with areas for improvement. These reports ensure that we stay on track with your goals.